When the overall situation in Shahe County was settled, Hengsha Mining finally gained a firm foothold and began to digest and absorb the huge profits after the integration of the three mines. Wen Liangcai put aside his concern for Ning Xi and went to Guanshan Science and Technology Park to have the last meeting with Fan Bo and Meng Fan before the official implementation of Bencao Ruolan's product promotion plan.
The three of them were locked in the large office at the headquarters to conduct the final deduction and correction of all the plans and emergency measures. Occasionally, they would have heated discussions and then deploy them according to the consensus. Unknowingly, it was getting dark. Wen Liang stretched his body and smiled, "Mr. Fan, if you choose a word that best represents the 96th year of the Republic, what do you think it would be?"
Fan Bo knew what Wen Liang meant, so he said jokingly, "Military exercises in March? Crackdown in June? Or the Olympics in August?"
Wen Liang shook his head, pointed to the topographical distribution map of Hukou Waterfall hanging on the wall, and said word by word: "It is flying over the Yellow River!"
Yes, flying over the Yellow River!
After flying over the Great Wall in 2019, Ke Shouliang, known as the Asian Flying Man, set his sights on the Yellow River. The Yellow River represents the descendants of Yan and Huang, represents the 56 ethnic groups, and represents the 5,000-year history and vicissitudes of the Chinese nation. If he could fly over the Yellow River, it would not only have long-term symbolic significance, but also fulfill Ke Shouliang's dream of flying. So after successfully flying over the Great Wall, he began to run around for several years. On the one hand, because the Saite company he initially chose was not strong enough, lacked connections and resources, and on the other hand, because he did not understand the national conditions, he suffered a lot. Over the years, he exhausted countless efforts, and even spent all the 3.8 million family fortunes he earned from years of desperate performances, but the goal of flying over the Yellow River was still far away.
It was not until Bencao Ruolan and Fenghuangniao approached his team that things took a fundamental turn for the better. Although Bencao Ruolan was unknown, Fenghuangniao had already accumulated a resounding reputation. It can be said that there are cultural communication companies in China that are stronger than it, but there are only a few that are more famous than it.
Ke Shouliang, who was on the verge of despair, did not hesitate and the two sides hit it off immediately!
Then, around the theme of flying over the Yellow River, Phoenix Bird developed a detailed marketing plan for Bencao Ruolan. At the same time, it began to focus on public relations in Jinshan Province and Xiqin Province, and won the maximum government support. Everything was ready. On September 1, the "Flying Yellow Organizing Committee" composed of the tourism and cultural departments of Jinshan and Xiqin provinces, Phoenix Bird Cultural Media Company, Bencao Ruolan Health Products Co., Ltd., etc. held a press conference in Beijing, announcing that Ke Shouliang would fly over the Yellow River on October 1, National Day. Ji County, Jinshan Province, provided a venue for the construction of the runway, and Yi County, Xiqin Province provided convenience and built a pick-up platform.
On September 2, the Youth Daily first published an article describing the profound significance of Ke Shouliang's feat of flying over the Yellow River from the perspective of nationality and patriotism, raising a cultural event to the height of patriotism. Then, more than a dozen national media such as Guangming Daily and Jiefang Daily reprinted and reported on it, which immediately caused a sensation across the country. The article "Looking at Feihuang in '97'" in Hong Kong's Ta Kung Pao even regarded Feihuang as a rehearsal before the return of Hong Kong in 1997, a delicious fruit that can only be nurtured by the cultural exchange and integration between Hong Kong and the mainland, and a beautiful movement that can only be performed by the cooperation of two systems and two ways of thinking. On the basis of the simple patriotism of the Youth Daily, it further sublimated it, adding a blazing fire to the patriotic thoughts and national spirit that were rising at the time.
With a topic for discussion and a high level of significance, various media outlets with a keen sense of smell flocked to the event. The publicity and promotion department of Phoenix Bird seemed to have returned to the busy days when it released "China Can Say No", releasing a little new information every day step by step to maintain sufficient heat and exposure. Various press releases were passed from the pens of reporters to the pages of newspapers, and then to the minds of thousands of readers.
Then CCTV also joined the ranks of organizers, and quickly made "Flying Over the Yellow River" the focus of national attention. In just ten days, Phoenix Bird, relying on its huge influence in China, top marketing planning capabilities and good relations with many media, staged another wonderful drama of the era after "China Can Say No".
Afterwards, Phoenix Bird promoted the "Fei Huang" nationwide tour. On September 10, Ke Shouliang conducted the first public test flight in Dongguan City, Lingnan Province, attracting a large number of people and media. However, this test flight failed. The car lost control in the air and overturned after landing, causing an uproar in public opinion. Afterwards, the cause was found to be that the rear of the car was not weighted, so it was top-heavy and rolled 60 degrees after landing.
On September 15, in Datong City, Jinshan Province, Ke Shouliang conducted his second public test flight. This time, he learned from the last lesson and placed 0 kg of sandbags in the trunk of the car to increase stability. The car took off into the air and landed smoothly, but the flight span was only 4 meters, which did not reach the 54-meter span of Hukou Waterfall.
On September 23, in Xijing City, Xiqin Province, Ke Shouliang conducted his third public test flight. The car crossed a 100-meter runway and an 80-meter slope, but the flight span was only 48 meters, still a gap of 6 meters.
The three failed test flights added a tragic color to Ke Shouliang's flying over the Yellow River, and also added to the gripping suspense of life and death. After extensive media coverage, it attracted even stronger attention. Whether the flying over the Yellow River could be successful became the biggest selling point, replacing the significance of the successful flying over, greatly stimulating the curiosity of the public. The audience of the flying over the Yellow River feat was no longer limited to the mainland and Hong Kong, but went abroad and had a great response in the Chinese community around the world.
As Ke Shouliang frequently appeared in the public eye, the trademark of Bencao Ruolan, which always followed him, also became the focus of media and public attention. The logo of Bencao Ruolan was designed by a famous artist, which fits the artistic conception of both herb and orchid. The main body was chosen as the orchid, which is the least like an orchid. There is a drop of clear dew on the edge of the flower leaf, and the vertical arrangement of the Yan style characters "Bencao Ruolan" on the left side of the orchid is elegant and graceful, which makes people unforgettable and impressive.
Under the deliberate guidance of the Phoenix Bird, a guessing craze has gradually been set off in society. Several influential media have even opened a column to let the public guess the hidden meaning behind the four words "Ben Cao Ruolan". Those who guess correctly will be rewarded with a chance to watch Fei Huang at Hukou Waterfall. This has effectively mobilized the enthusiasm of the public to participate in the interaction, added a bit of tenderness and entertainment to the exciting, tragic and passionate Fei Huang action, and weakened the disgust that the advertisement itself may bring to the public. After all, this time Fei Huang was promoted as patriotic education and a gift to the return of 1997. The political significance is greater than the commercial significance. The advertisement is too naked, which may arouse rebellious psychology and bring negative effects to Ben Cao Ruolan. And maximizing the advertising effect in a subtle and subtle way like this is the true meaning of marketing!
However, no matter how good the marketing is, it all depends on Ke Shouliang's success. After the third test flight failed, Fan Bo and Meng Fan forced a smile and asked Ke Shouliang at the coordination meeting if he wanted to try again. Ke Shouliang said no, this distance was not a problem, he had a plan.
When Wen Liang heard these words, he realized that he was just trying to find the feeling of flying. As a stuntman, he dared to say such words, which showed that he really had an idea in his mind!
Of course, having confidence does not mean that there will be no mistakes. This is something Wen Liang understood before making the decision. This is also where the so-called risks and pressures lie!
So all eyes are fixed on October 1st, waiting for the arrival of this historic day!
During the month when Phoenix Bird was intensively promoting the campaign, the runways on both sides of Hukou Waterfall were also completed. According to the plan, Feihuang will take off from the east bank of the Yellow River on the side of Ji County, Jinshan Province, and it is necessary to build an acceleration runway at least 50 meters long, extending to the take-off point of the Yellow River Waterfall; on the side of the river bank in Yi County, Xishan Province, at least a 50-meter-long pick-up runway will be built. The runway will all be made of steel pipe grid structure as bridge feet, and 50 mm thick pine boards will be laid on the bridge deck. In order to make the runway meet the special requirements of the flying car, on September 29, accompanied by Meng Fan, Ke Shouliang walked onto the runway and checked the densely packed nails one by one. It was found that due to the continuous sun exposure, some wooden boards were deformed, and some iron nails were also loose. This will have fatal consequences for the chariot with a take-off speed of more than 00 kilometers.
This made everyone break out in a cold sweat. Meng Fan was furious and scolded the head of the department in charge of the project construction. Details determine success or failure. Feihuang is different from car racing performances on land. Once an accident occurs, the car will be destroyed and people will die. At that time, not to mention Bencao Ruolan, even the phoenix bird will be in trouble.
The runway problem was solved, but there was still the weather problem. On September 30, there was still one day before the flight, but the river surface was blowing with bad wind and yellow sand. Ke Shouliang knelt on the runway and prayed: If the weather is good, he will donate the money he earns for the rest of his life to build 50 Hope Primary Schools. But praying is praying, science is the only choice that everyone should believe in. After communicating with the meteorological department, it was learned that there might be a strong wind of 5 to 6 on October 1. This is a very big variable. A car speeding on the runway will be unstable and may be blown off the original runway when gliding in the air. So after urgent consultations, a flat runway was planed on the 60-meter pinewood runway to ensure the stability of the car. The pick-up platform on the Yixian side, which was originally 10 meters wide, was also widened to 0 meters to ensure that there is no risk.
On October 1, the relatively unknown Hukou Waterfall welcomed its first large-scale visitor flow. The so-called Hukou Waterfall is the result of the Yellow River flowing through the Qin-Jin Grand Canyon, where the river width suddenly narrows from more than 100 meters to more than 50 meters due to the terrain. It is wide at the top and narrow at the bottom, surging and surging, as if pouring out from a huge pot mouth, hence the name. Considering the safety of the site and the viewing experience, the organizing committee set the number of visitors at 60,000. The tickets, which cost 50 yuan each, were not only sold out in three days, but were also sold by scalpers at high prices of hundreds or even thousands.
However, Chinese people always have infinite wisdom. By one o'clock in the afternoon, the actual number of spectators arriving at both sides of Hukou reached 100,000. It was truly a bustling scene with deafening noises, blaring gongs and drums, and blasting firecrackers, which even drowned out the surging and roaring Yellow River!
Outside the venue, the number of viewers around the world watching the live broadcast and rebroadcast simultaneously reached three billion, setting a precedent and record for domestic commercial planning.
CCTV specially rented two helicopters for aerial photography and held a theatrical performance on the art channel lasting more than ten hours, with many stars from Hong Kong, Taiwan and the mainland performing together. The stage set up on the spot was even more impressive, and Ke Shouliang's friends in the circle, such as Jacky Cheung, Andy Lau, Eric Tsang, Alan Tam, Simon Yam, Sharla Cheung, Zhao Chuan, Carrie Ng, and Max Mok, came to the scene to perform and cheer for Ke Shouliang.
Besides the stars, the most eye-catching thing is the runway and the pick-up platform located on the east and west banks. Connecting the two places is a huge five-star red flag that stretches across the Hukou Waterfall, spreading in the wind and looking majestic. On the surface of the runway and the platform and on both sides, there is still a large trademark of Bencao Ruolan. If 70,000 out of 100,000 people are waiting anxiously for the upcoming stunning leap, the other 30,000 people are discussing the origin of Bencao Ruolan with great interest. Not to mention that through the aerial camera of CCTV, Bencao Ruolan has entered the eyes of hundreds of millions of people around the world. From the perspective of communication, there can be no more cost-effective commercial promotion than this.
From the runway and the platform to the sides along the Yellow River, there is a safety area separated by fixed iron fences to prevent accidental falls into the water due to crowding. However, the 100-meter-long iron fence is covered with a red curtain, which many people think is a decoration, but they don’t know that there is a mystery under the curtain.
Wen Liang and Xu Yao stood in the VIP area of the west bank, which was also the best observation point, and they could fully feel the warm atmosphere and passion of the scene. Xu Yao was lively and active by nature, and she liked such occasions the most, especially when her favorite Jacky Cheung was on the stage. She jumped and danced, shouted and yelled, and couldn't stop at all. Soon her voice was almost hoarse from shouting. Wen Liang handed her a cup of water and leaned over to her ear and said, "Take a break, the climax will come soon, don't waste your energy."
"It's really spectacular!" Xu Yao took the cup and drank most of it in one breath, but she said with regret: "If we had known it was so fun, we should have asked Su Su and Xiao Ning to come together. It's such a pity."
Wen Liang scratched her nose and said with a smile, "Silly girl, we should spend some time alone together occasionally. Otherwise, how can we talk to each other in private when we are always in groups?"
Xu Yao gave him a coquettish look, and her tenderness seemed to melt the stubborn stone around her that had remained unchanged for thousands of years. She passed her hand through Wen Liang's arm, then leaned against him and smiled sweetly. Wen Liang's tall figure set off the girl's long black hair, just like a perfect match made in heaven!
"Look, it's started!"
At 1:13, the much-anticipated Ke Shouliang appeared at the start of the runway on the east bank of the Yellow River. Beside him was a 1,491-kilogram silver chariot with the words "Flying over the Yellow River, Ke Shouliang welcomes 97" on the front window and the "Ben Cao Ruolan" logo printed on the roof and body. At 1:14, Ke Shouliang waved and got into the chariot. At 1:16, the chariot shook as if it was about to start, but somehow stopped. Inside and outside the stadium, the hearts of countless people were in their throats.
At eighteen minutes, the chariot started again and then moved forward at full speed in an instant, stirring up clouds of flying yellow sand. In just 11 seconds, the speed of the vehicle increased from a standstill to 145 kilometers per hour. Then it leaped into the air at the end of the temporary runway, drawing a silver arc more than fifty meters long like lightning, and leaped into the sky above the Hukou Waterfall of the Yellow River, where the dragons were roaring and the tigers were howling.
Time seemed to freeze at this moment. The chariot stayed in the air for 1.58 seconds before landing on the receiving platform in the opposite Xiqin Province. After a brief pause, the crowd gave a deafening cheer. Regardless of region or who you are, everyone was moved and proud of this leap!
More than 20 seconds later, the exhausted Asian flying man walked out of the car. Facing the numerous microphones held out to him, he said three short sentences: "Thank you to my family for your care, thank you to the Chinese people for your concern, and thank you to Bencao Ruolan for your strong support for my dream of becoming a successful person!"
Bang, bang, bang!
Twenty-four cannon shots roared, and the red curtain on the fence fell off at the same time. The first oral liquid advertisement of Bencao Ruolan was officially presented to the world with super visual impact: Bencao oral liquid, your health is above all else!
The answer to the mystery that had lasted for so long was revealed, and the scene became lively again. From time to time, someone boasted to his companions: "I guessed it a long time ago, but you still don't believe it!"
"It's not that I don't believe it, I just thought the oral liquid was the same as Sanshu Oral Liquid, the advertisements were painted on the toilet walls in the countryside."
"Yeah, I didn't expect it to be so generous. It must be a very powerful company!"
"It's a hit, I'm sure it's a hit!"
"Where can I buy it? It's a health supplement. I'll go back and buy a few boxes for my parents to try."
Wen Liang and Xu Yao, who were standing in the crowd, of course also heard the discussions around them. Xu Yao also expressed great curiosity about Bencao Ruolan and said, "This name sounds nice, Bencao Ruolan. Haha, I just wonder if the oral solution tastes good?"
The first reaction is the most real. From the details to the whole, we can know how much brand recognition and reputation this sponsorship of Feihuang has brought to Bencao Ruolan. Wen Liang smiled slightly, and took out a bottle of oral liquid from his pocket like a magic trick, and whispered: "How about trying it first? It improves the stomach and promotes sleep. It's sweet and delicious!"
Xu Yao was stunned for a moment, then took it and looked through it curiously, saying, "How did you get it? Isn't it on the market yet?"
Wen Liang smiled but said nothing.
Xu Yao was actually very smart. She immediately opened her eyes wide and looked at Wen Liang in disbelief. She said, "You're not going to say that this company is yours? Are you also the one who sponsored the flight over the Yellow River?"
Wen Liang shrugged and said, "Where else would you get the VIP ticket? You can't even buy it!"
Xu Yao shook her head, covered her forehead with her hands, and said, "Let me be quiet for a while..."
Wen Liang grabbed her and said with a smile, "Stop being weird. Come on, I'll take you backstage. Jacky Cheung is a superstar, and time is precious. If you're late a little longer, he'll leave and you won't be able to take a photo with him."
"ah?"
Xu Yao let out a sharp cry and almost threw herself on Wen Liang. The last time she went to Su Hai to watch Jacky Cheung's concert, it was a very happy experience. She never thought that she would be able to get close to her idol. The two came to a specially built rest area, which was divided into isolation belts and had a sign prohibiting non-staff from entering. Fan Bo and Meng Fan were busy entertaining various gods. When they saw Wen Liang coming from a distance, Fan Bo left the others and walked over in small steps, saying, "Mr. Wen, what's wrong?"
Wen Liang pointed at Xu Yao and said, "Is Jacky Cheung still here? Bring him in and tell Ke Shouliang to ask him to help take a photo with the king."
Fan Bo smiled and said, "There's no need to trouble our hero with such a small matter. I can take him there." He used to be the CEO of Phoenix Bird and had a certain influence. He also had very good relations with the media and of course he knew some well-known entertainment reporters. Besides, he was also the sponsor of Feihuang. Let alone taking a photo with him, even inviting Jacky Cheung to dinner would not be a difficult thing.
Wen Liang didn't take it seriously. Hearing Fan Bo was so confident, he let him do it. He introduced Xu Yao, "This is Mr. Fan from Bencao Ruolan. Let him take you in later. Don't be nervous when you meet your idol."
Xu Yao was Xu Fuyan's daughter, so Fan Bo knew her. He asked enthusiastically, "Only with Jacky Cheung? There are some other big stars in it, how about taking a picture of all of them?"
Xu Yao's eyes were almost curved into crescents with laughter. She nodded like a little chicken and said, "Yes, yes! Thank you, thank you Uncle Fan!"
"No, no, just call me Fan Bo." Fan Bo carefully avoided the language trap of becoming Uncle Wen Liang, pulled open the isolation line, and walked inside with Xu Yao.
At the same time, Ke Shouliang appeared on the TV live broadcast site on the shore of Yi County. When the host handed him the microphone, Ke Shouliang spoke generously: "At the beginning, many people said that I couldn't fly over, but I believed in myself. I am Chinese, and it is my unshirkable responsibility to introduce Jinshan and Xiqin to the world and promote Hukou to the world."
“On the way to realizing my dream, I encountered many difficulties, but I also met many noble people. Without their help and support, I would not be where I am today!”
"Someone asked me what I wanted to say most after I successfully flew over the Yellow River. What I wanted to say most was just two words: thank you!"
"I would like to thank my friends, my family, the audience, the two provinces of Shanxi and Qin for their support, and especially Mr. Fan from Bencao Ruolan for his timely help, his selfless belief in me and his support, which allowed me to stand here and feel the pride and honor of being Chinese!"
Wen Liang withdrew his gaze and looked into the rest area. Xu Yao was standing shyly beside Jacky Cheung. The excitement and surprise of seeing her idol were clearly revealed on this elf-like girl's face. But her eyes were always on Wen Liang outside.
The camera clicked, and the girl in the photo shone so brightly at that moment that people almost forgot the superstar next to her.
Her happiness, everything she had, became eternal because of the boy in her sight.
Eternal happiness! (To be continued)