The two of them sat in the car to avoid the rain. Chang Cheng was very sensible and disappeared automatically. He held a cigarette in his mouth and squatted in a corner to show off. Wen Liang had been busy recently and had not seen Si Yajing for almost a month. When they met now, it was like dry wood meeting raging fire. They touched each other for a while to comfort each other. Then Wen Liang talked about Kuai Youduo's conspiracy. Si Yajing was surprised. She had been in charge of the central kitchen. If something went wrong, she would be blamed.
"Don't worry, the man has been caught. Besides, the central kitchen has very complete rules and regulations, and they are in place from supervision to execution. Even if we let him go to sabotage, he may not succeed." Wen Liang first untied Si Yajing to prevent her from being too stressed, and said with a smile: "I just want to ask what you have done recently to make Boss Pan so angry that he took such a risk and resorted to such a shameless trick?"
After asking, I learned that Qinghe has been making frequent moves recently. First, it has launched a new set meal model, including children's set, parent-child set, family set, fun set, etc., which has scientifically and rationally re-matched the previous single dishes through careful design and bold innovation. Although it seems to be much cheaper in terms of unit price, it also allows people who may only order one or two dishes to choose a set meal containing three or four dishes. This alone has increased the daily turnover of each store by 10 percentage points. In addition, there are various holiday promotions, raffles and stamp card collections, etc. There are new promotional activities almost every month. The advertising and planning department has undoubtedly become the department that Li Shengli praises the most in every meeting. However, the R&D department is not far behind. Relying on the talent and equipment advantages of the central kitchen, combined with the characteristics of Jiang, Su and local cuisine, it has newly developed more than a dozen dishes that can be standardized and put on the market, and then conducted secondary research and development and re-production based on feedback. The concept of excellence has not only brought rich returns, but also greatly widened the gap with other catering companies-no matter which industry, technology is always the primary productive force!
Second, Qinghe has further increased its marketing efforts. The advertising investment in the past six months has exceeded three times that of the past year. It not only frequently appears in the prime time of provincial satellite TV, but also cooperates with the people's livelihood channel to create a food program. After the broadcast, the ratings have risen gratifyingly and the topic has continued. There are even newspapers that have opened columns for the public to vote for the top ten most authentic foods in Jiangdong. Qinghe soybean milk is among the candidates. The planning department is already studying the possibility of creating the first Jiangdong Food Festival based on this. At present, some media and institutions have been contacted, and everyone is very interested and has a strong intention to cooperate.
Third, not long ago, Li Shengli, as the helmsman of Qinghe, attended the "Let Love Fly" large-scale charity donation gala jointly organized by the Qingzhou Municipal Party Committee Propaganda Department, Qingzhou Municipal Communist Youth League Committee, "Care for Girls" Foundation, Youth Workers Department, Women's Federation, Trade Union, Qingzhou Daily, Qingzhou TV Station and Youth Volunteer Action Guidance Center. The donation of one million immediately made Qinghe a hot topic on the streets and alleys, which greatly improved the brand's reputation and influence. As the saying goes, gold and silver cups are not as good as the reputation of the people. In many cases, word-of-mouth praise has a positive effect on the development of a company that cannot be exchanged for any amount of advertising money.
And so on, a series of combined punches came down, making Kuaiyouduo exhausted, and the pressure from top to bottom doubled. If business competition is a marathon in which no one knows who will make it to the end, the one who always stays in the lead and makes others run at his own pace undoubtedly has the greatest chance of winning.
Unfortunately, under Qinghe's endless tricks, the management of Kuaiyouduo gradually lost confidence. From the initial tit-for-tat and partial stealing to the current full copying of Qinghe's practices, they have completely thrown their face into the sewer. However, often the first trick is just learned, and before it is fully understood, the second trick follows. This happens again and again, which not only completely disrupts Kuaiyouduo's own planning, but also makes people at all levels at a loss. The most direct consequence is the company's management chaos, low operating efficiency and a sharp increase in costs for each store.
Lu Xinyan and Pan Mingliang had a serious disagreement because of this. Although her resume was very exaggerated as Wen Liang had expected, she had worked in the InterContinental Hotel after all and had a certain professional background. She was keenly aware that she could no longer continue to copy Qinghe's approach.
Firstly, because Kuaiyouduo had a weak foundation and developed too fast, and opened too many unnecessary stores to compete with Qinghe, it was unable to effectively control costs. So far, it has spent nearly 15 million, but it is still far from profitable, and its capital chain is in jeopardy. Secondly, they have always overlooked an extremely important point, no, it may be the most important point: Kuaiyouduo does not have a central kitchen! At first, I thought that Qinghe spent so much manpower and material resources to build a central kitchen, which was putting the cart before the horse. With that much money invested in the market, Kuaiyouduo might not have a chance to gain a foothold and snatch 30% of the market share from Qinghe.
But when the franchise model developed to a certain extent, Lu Xinyan found that the biggest challenge for her was no longer how to seize the market or how to catch up with Qinghe, but how to deal with the material transportation of stores all over the country. With the current fast and abundant logistics capabilities, Qingzhou City is still OK, but the remote suburbs are likely to be delayed, not to mention the surrounding cities, which really require great efforts to barely support, which is a major factor in the sudden increase in costs. And the cities farther away are almost in a state of semi-abandonment. With the tacit approval of the headquarters, the franchisees purchase and make food on their own. It seems that there is no problem in the short term, but within three months, it will inevitably become more and more shoddy due to factors such as cost and greed, and the phenomenon of shoddy work and cutting corners is almost inevitable.
At that time, how can Kuaiyouduo, who has lost the initiative and reputation, face Qinghe, this terrible opponent
Therefore, Lu Xinyan decided to slow down the pace, first reduce the funds to recover from some franchise stores that had lost control, then strengthen management methods to reduce costs, and then concentrate on building a flagship store with a daily turnover of more than 100,000. At the same time, she took a desperate step to build more central kitchens - she had already realized that without central kitchens, she would not be able to survive in the long run, let alone compete with Qinghe in the next stage!
However, this proposal was firmly opposed by Pan Mingliang. It was not that he thought Lu Xinyan's opinion was wrong, but that his perspective on the issue was different from Lu Xinyan's!
What Lu Xinyan wanted was to run the business fast and in large quantities, to make it as vigorous as Qinghe, or even longer lasting than Qinghe. This was purely from a business perspective, and it was not wrong. But Pan Mingliang knew that he had traveled thousands of miles from Lingnan to Qingzhou, not to run a fast food business.
What he cares about is not fast and large performance, but Gu Shitong's orders!
Gu Shitong's original intention of placing Kuai Youduo there was to keep a close eye on Qinghe, the "big cash cow" he believed was the source of funds for Wen Huaiming. In official circles, money is not everything, but sometimes having no money is absolutely impossible. As long as Qinghe is curbed, Wen Huaiming's foundation can be fundamentally shaken, and he can also vent his anger.
Therefore, when Lu Xinyan began to formulate a strategy to spend money madly, expand madly and compete with Qinghe in order to gain fame and occupy the market, Pan Mingliang agreed with both hands, because this approach was in line with Gu Shitong's instructions and had achieved remarkable results. At least it slowed down the development of Qinghe and caused it to lose a large market share.
But once Qinghe completed the construction of the central kitchen, passed the period of accumulation and dormancy, and began to encroach on the market again with an incomparable attitude, Lu Xinyan wanted to avoid its edge, stick to the existing results and then make plans slowly. Even if she had to sit back and watch Qinghe grow stronger day by day, she had to retain a glimmer of hope for speed.
This idea is actually very clear and definite, but it goes against Gu Shitong's wishes, so Pan Mingliang can only oppose it!
For him, even if there is only one path, he can only go all the way to the end!
At this time, he had only two choices: First, continue to rely on the blood transfusion of Minghua Group and spend money recklessly according to the previous tactics, which would always cause trouble for Qinghe. But the problem was that Minghua Group was not an inexhaustible treasure pot. After being hit by Wenliang, its funds also had great problems, and its support for Kuaiyouduo was close to the limit;
Second, it is to rely on the wisdom of Kuaiyouduo's management to find a way to defeat Qinghe, or at least slow down its development. Pan Mingliang's hair is almost white with worry, but he can't come up with a fart. In fact, everyone knows that if he has the ability to solve this unsolvable situation, why would Gu Shitong send Lu Xinyan, a sea turtle, to be responsible for daily operations
In desperation, or in other words, people reveal their instincts in desperate situations, Pan Mingliang used the ruthlessness he had when he was fighting in Lingnan. He first bribed a small boss of Qinghe Central Kitchen, and waited for him to administer the drug. The next day, he sent people to each store to take off their pants and have diarrhea. He then contacted some unscrupulous reporters from tabloids and foreign media, and reserved a special headline page for comprehensive coverage of this matter, which would definitely make Qinghe stinkier than ever!
However, the devil is as powerful as the way is stronger. He never thought that because of Jiang Zhilan, Wen Liang would be really angry and quietly arranged people to be around him.
The law of nature is cyclical, cause and effect will be rewarded, and no one can escape it!
After listening to Si Yajing's words, Wen Liang put his arm around her waist. Through the cotton material, he could feel the tenderness and delicacy of his palm. Then he kissed her red lips lightly and said, "Qinghe is developing very well. Thank you for your hard work!"
In fact, he had intentionally not interfered with Qinghe's affairs during this period. A young eagle has to go through wind and rain before it can spread its wings and fly. Facts have proved that without him personally doing everything, Li Shengli, Si Yajing, Tan Xue and others are already capable of standing on their own feet. Through an open and aboveboard conspiracy, they have forced Kuai Youduo to such a desperate point that even if he was present, he could not have done better!
Si Yajing raised her head, her almond-shaped eyes blurred, and said: "But if you hadn't helped me, I might have been in big trouble this time..."
Wen Liang laughed and said, "What's the point of having a husband? Isn't he just there to pick up the slack and clean up the mess for his wife?"
Although Si Yajing had been with Wen Liang for a long time, she would still blush with shame after hearing his crazy talk. She rolled her eyes at him coquettishly and said, "What do you mean by wiping your ass... butt? That sounds so ugly... Oh, don't, here..."
Wenliang's big hand slid down from the waist to the bottom of the buttocks, and whispered teasingly: "Forget about not letting you wipe it, but you can at least rub it, right?" (To be continued)