Wen Liang took a few more glances, then pulled Li Shengli aside and asked in a low voice, "I still remember that on the day of the opening, among the group of people who came to the farm machinery factory, there was a middle-aged man in his forties who hid behind Wei Gang like a follower and spoke rather harshly. What's that man's name? Where does he live?"
Li Shengli was confused and said, "That man's name is Xia Fugui. He has a close relationship with Wei Gang and is considered his confidant in the agricultural machinery factory. His home is in..."
Wen Liang took note, glanced around the operation room, and asked with a smile, "How's business in the past half month?"
Li Shengli immediately became alert and took out an account book from under the cash register and showed it to Wen Liang. He explained the scribbled or trivial parts. Wen Liang took a quick look and found that after factoring in all the costs, the average daily turnover was over 1,000 yuan, and the net profit was around 500 yuan, which was almost 45% of the net profit. You have to know that this was in 1995, and the monthly salary of an ordinary worker was only over 300 yuan. Li Shengli's face was full of red, and he was very happy: "I never thought that selling soy milk and fried dough sticks would bring such a big profit..."
Wen Liang threw the account book on the table and shook his head: "The profits of those street vendors are all over 100%. Our profit margin is still too low. We must find a way to reduce the cost. Uncle Li, I have been thinking about the future development of Qinghe recently, and the idea has been roughly established. When we have time one day, let's sit down and have a good chat. It's difficult to grow by operating like this. Chain franchising is a good way, but we have to wait. Without funds, nothing can be done quickly..."
Li Shengli couldn't wait to ask Wen Liang to sit at the dining table outside and said, "Don't bother looking for time. Tell me today, or you won't be able to sleep tonight."
Wen Liang looked at Ning Xiaoning who followed him silently, and knew that he had to say something, otherwise the little girl would think that he was deliberately avoiding her. He said helplessly: "This requires a detailed planning and design case, which cannot be explained in a few words. Simply put, it is to expand rapidly, use the advantage of quantity to spread the cost, and thus create a lot of profits. From a general perspective, we will first set up a company, then register the Qinghe soy milk trademark, establish Qinghe direct stores in large cities and first-tier cities to lay a solid foundation, and then open up the market in second- and third-tier cities in the form of franchise stores. By doing so, we can connect the entire market and lock in the existing territory, firmly occupy the leading position in this industry, and achieve the ultimate goal of monopolizing the high-end market..."
Ning Xiaoning suddenly asked: "What is direct sales and what is franchising?"
Wen Liang looked at her in surprise. He thought that Coach Ning was just here to join in the fun, but she was listening carefully. "Direct operation means that the head office will directly invest, operate and be responsible for the profits and losses, while franchising means that the company will provide the Qinghe soy milk trademark, food, overall store design and management experience and technology. We can collect various funds from the franchise stores, such as franchise fees, royalties, contract fees, guidance fees, etc. To put it more vividly, direct operation is our own child, and franchising is adoption..."
Ning Xiaoning was thinking about the difference between the two, when suddenly her starry eyes glared at her: "Bah, you bastard, how dare you take advantage of me!"
Well, after Xu Yao's silly boy and Zuo Yuxi's stinky boy, there is another nickname of dead guy. Wen Liang was stared at inexplicably, and after thinking for a while, he smiled and said, "Slip of the tongue, slip of the tongue, I mean the company, not us."
"Ah, you're still talking?"
Li Shengli was moved by the prospect described by Wen Liang and fell into deep thought, not noticing the two people bickering. He was a courageous man, otherwise he would not have resolutely resigned and started his own business in the early 1990s. After going through the greatest hardships and ups and downs in his life, from the moment Wen Liang entered his world, he knew that following this young man might lead to some good fortune.
"These all sound good, but it's really hard to do. Apart from other things, the funding alone is a big problem! Although we can get some money back from franchise stores, we are not well-known right now, and this model has no successful precedent, so it's hard to convince others to join."
Wen Liang nodded. Li Shengli was quite knowledgeable. He had made the right choice of partner. He said, "So I said don't worry. By the end of this month, we should have made a few thousand yuan in profit. Let's find a place and open the second store first. Have you ever heard of the saying, 'One begets two, two begets three, and three begets all things'? That means as long as we can open the third store, we can soon have 10,000 stores."
Li Shengli and Ning Xiaoning were defeated at the same time. They lowered their heads feeling helpless. Will you die if you don’t talk nonsense
Wen Liang saw that the morale was a bit low, and said: "In fact, the chain franchise model has long been proven to be the most suitable shortcut for the development of the fast food industry. This type of business accounts for 60% of the living consumption in developed countries, while in our country it is less than 1%. Maybe you haven't heard that there is a McDonald's abroad that specializes in fast food. The annual turnover is more than one billion US dollars. It is foreseeable that it may even reach tens of billions of dollars in ten years - this is our future role model." McDonald's opened its first store in Shenzhen in 1990, entered Beijing in 1992, and only had a dozen stores across the country in 1995. Qingzhou still has no McDonald's stores. Many Chinese people don't know that there is such a Fortune 500 company that made its fortune by fried food. It is a world of difference from the generation that grew up eating McDonald's uncle in the future.
Ning Xiaoning said, "Ah, I know McDonald's. There is one in Wangfujing, Beijing. I've been there. It's doing really good business. Some people even say it's the largest McDonald's restaurant in the world."
Li Shengli was frightened by what Wen Liang said: "Hundreds of billions, US dollars?"
Wen Liang laughed: "That's just what I said. Chinese fast food is different from Western fast food. It can't be as large as McDonald's. But if it's done well, it can still have an annual output value of more than 1 billion. We have to set long-term goals. If we can't achieve it by then, it's okay to give us a discount."
Li Shengli was relieved, otherwise he would have thought Wen Liang was bragging. Ning Xiaoning frowned and said, "But I think it's hard to imitate. McDonald's food can be kept fresh and can make anyone happy at any time. We mainly serve breakfast. After noon, there are very few people. If we open many stores in the future, the taste and freshness of soy milk and fried dough sticks will not keep up."
Wen Liang was greatly surprised. He did not expect that Ning Xiaoning could keenly perceive the crux of Chinese fast food after only listening to a few words from him. Especially since she had not thought about this problem systematically, it was truly commendable that she could think of this step just by relying on her subconscious first feeling.
This little girl might have some talent in business!
"Well, coach, you are really smart! So the next step is up to our Master Li. We must find a way to solve the processing problem. Through mature technology, we will establish a standardized and consistent system to break down the complex cooking process into simple steps so that novices can quickly master it after training. For example, for fried dough sticks, we carry out pre-processing according to strict procedures at the headquarters, make them into semi-finished products, and then distribute them to each store. Each store must also have a unified standard operating procedure, with detailed regulations on how much a fried dough stick weighs, how it is formed, how many degrees of oil it should be, how long it should be turned, and how many seconds it should be turned. And so on and so forth. Uncle Li, you should work hard in this area recently. Whether you can succeed depends entirely on you."
After hearing these words, Li Shengli suddenly felt enlightened. The fog in his mind dissipated instantly, and a golden road seemed to be connected to the gate to heaven, waving at him. With excitement, his voice was trembling: "I will try my best... No, I can do it!"
Wen Liang smiled and patted his shoulder, saying, "Don't be stressed. If it doesn't work, we can ask technicians to help, or we can spend money to apply for a project at a scientific research institute. Semi-mechanized processing is not a problem. What you need to do most is to develop a standardized procedure to ensure the best taste of soy milk and fried dough sticks. Leave the rest to me."
As they were talking, Li Siqing pushed the door open and saw Wen Liang throwing his schoolbag and running towards him quickly, stopping just in front of him. Her smooth little face had a healthy pink color, and she looked more and more like a beauty.
"Brother Wen, you are here."
It had only been a week since we last met, but Li Siqing seemed to have grown a lot taller, and she almost reached Wen Liang's chest when she stood there. Her clothes were a little thin, and Wen Liang held her little hand, which felt a little cold. He smiled gently, turned to Li Shengli and said, "Uncle Li, it's so cold, you should also remember to buy some thick clothes for Nuan Nuan..."
Li Siqing lost his mother and suffered so much, he needed his father's care the most. Wen Liang thought Li Shengli was careless, so he blamed her in his tone.
Li Shengli was a little embarrassed and opened his mouth but didn't say anything. Li Siqing said hurriedly: "Brother, I'm not cold. I was just blown by the wind. Look, it's warm now." She rubbed her hands quickly, blew on them, and then put them into Wenliang's palm. Her bright and innocent eyes were like the most gorgeous treasure in the world, shining with moving light.
Ning Xiaoning felt a pain in her heart. Somehow, she liked this little girl very much. She was cute, well-behaved, and sensible. She seemed to have a special charm that could infect those around her.
"Nuan Nuan, be good. Sister Ning will take you to see the bad guys, okay?"
"What bad guys? Are they the group of people from yesterday?" Li Siqing was very affectionate to Ning Xiaoning. He hugged her arm and rubbed her little face.
Ning Xiaoning touched her hair lovingly and said with a smile, "Your brother Wen is so awesome. In order to help our Nuan Nuan vent her anger, he beat up those bad guys and is kneeling opposite them and slapping them in the face."
Li Siqing cried out, and turned to look at Wen Liang. The little girl's face was flushed with excitement, and her admiring gaze made Wen Liang feel a little embarrassed. He coughed lightly and said, "Don't listen to her nonsense. My brother is a cultured person, not that violent..."