From the day capital was born, every pore is full of filth and blood.
These two famous quotes perfectly explain the essence of business. The early expansion of the domestic Internet industry is a process of bloody fighting and annexation, following the jungle law of the jungle. The face is full of wolf nature that devours everything.
They call it business rules.
However, the domestic political system determines that this kind of unlimited and brutal expansion must be contained, because the result of the monopoly of giants is to stifle the spirit of innovation to a great extent, making it difficult for small and medium-sized enterprises to gain a foothold.
However, the giants that have grown up by devouring the weak at home appear very weak in the face of foreign predators.
This situation eventually aroused the vigilance and reflection of the upper class of society. After a difficult game, in September 2005, the Commercial Creative Copyright Protection Act was officially released, which existed as a supplementary regulation to the Patent and Copyright Regulations.
This regulation is aimed at new Internet-based industries, protecting the original business creative models of enterprises from being copied, imitated, and invaded by others, thereby promoting industrial upgrading and expansion, forming a good market competition atmosphere, and avoiding falling into a vicious circle. middle.
The regulations stipulate that commercial creative copyrights only accept applications from business units, and after passing the review, a creative copyright protection certificate will be issued, valid for 12 months.
That is to say, you are given one year of development time, and after one year you will face the brutal competition in the market. If you cannot develop and establish an advantageous position within the protection period, then you should not complain when you are defeated.
After the formulation and implementation of the laws and regulations on the copyright protection of commercial creativity, the Ministry of Commerce, the Ministry of Information Technology and the General Administration of Copyright jointly established the Commercial Creative Copyright Protection Office, referred to as Chuangbao Office.
The Innovation and Security Office is responsible for the approval, supervision and arbitration of commercial creative copyrights, and the department has a lot of power.
The implementation of the regulations and the establishment of the Innovation and Insurance Office have indeed protected the interests of small and medium-sized Internet companies to a large extent and given them room for survival and development.
At present, three of the seven major Internet giants in China have grown up relying on the protection of this regulation, and many small and medium-sized creative enterprises have benefited a lot. It makes everyone dare to innovate and be brave in innovation!
Interestingly, due to the outstanding achievements of the domestic commercial creative copyright protection laws and regulations, European and American countries facing the same problem have adopted similar plans and established corresponding institutions.
As early as a month ago, Lu Chen asked Lu Xi to submit an application for creative copyright protection in the crowdfunding mode to the Creation and Insurance Office in the name of Lu Chen's studio, but there has been no news so far.
It is not easy to apply for copyright protection. The Chuangbao Office is not the "Great China Music Library" controlled by supercomputers. It needs cumbersome manual review, and the time process is naturally very long.
And because of some unexplainable factors, even an original creative model may not be able to get final approval.
In the industry, this protection certificate is also dubbed the "golden birth certificate".
It is said that as long as the company that gets this certificate, it will immediately attract the attention of venture capital!
Lu Chen didn't have any ambitions to make a big splash in the Internet industry, but he didn't want to waste this great idea, so he asked Li Mubai to help inquire, at least to ask about the progress of the review and whether he hoped to pass the review.
If there is no hope, then he will directly launch the crowdfunding online operation, no longer tormenting and waiting.
After reading Lu Chen's creative copywriting, Li Murong pondered for a moment and said, "Your project idea is very interesting, but isn't it related to private fundraising?"
Private fund-raising is a minefield, and the crime of illegal fund-raising is very serious. There are really similarities in the crowdfunding model.
Lu Chen replied without hesitation: "From the perspective of business and capital flow, crowdfunding is actually a form of group buying, which is fundamentally different from illegal fundraising!"
"All project crowdfunding cannot be rewarded with equity or capital, and project sponsors cannot promise any financial benefits to supporters. They must be rewarded in kind, services, or media content."
"Supporting a project is a purchase, not an investment!"
With a confident look on his face, he continued to talk: "For example, I want to release an album, initiate crowdfunding on the platform, and call on fans to come and subscribe. As long as the funds required for production and distribution are met, it will be declared a success."
"This model can also be extended to more levels, such as the development of new products, crowdfunding for albums, books, movies, and even charity relief can be done through crowdfunding!"
For this project, Lu Chen rummaged through the memories he got in the dream world, and he kept many details firmly in his heart, so when faced with Li Murong's doubts, his answers were impeccable.
This kind of self-confidence made Lu Chen show a certain charisma that didn't match his age.
Su Daiwan's eyes lit up beside Li Murong.
She didn't know what she thought of, she nodded slightly, and a smile appeared in her eyes.
Snapped! Snapped!
As soon as Lu Chen finished speaking, Li Murong clapped his palms.
The young master of the Li family praised: "It's wonderful, this is the best new creative model I've heard in recent years."
He turned his head and said to Li Mubai: "Mubai, among all the friends you know, only Lu Chen is the one you really deserve to associate with. It's worthwhile for me to come here at night."
Li Mubai scratched his head and laughed, a little silly.
Lu Chen smiled and said, "Brother Li is too flattering, it's actually just a small idea."
Li Murong shook his head: "Even if it is a small idea, it has a golden value. The core of your crowdfunding platform's profit is the project commission, right? So how to ensure the success of the project and that the project sponsor will not run away with the money is probably the biggest problem. It is impossible for you to conduct a strict project review by yourself."
The crowdfunding model is mainly composed of project sponsors, supporters and the platform. If crowdfunding fails, it is easy to simply refund the money to the supporters. However, if the project fails during the implementation process, it means that the supporters will not get any money. compensation.
This is the disclaimer clause of the platform, but the failure of the project will also hit the enthusiasm and confidence of supporters, which means a loss of credibility for the crowdfunding platform.
Li Murong's question hit the nail on the head!
Lu Chen said frankly: "That's right, because I'm currently building this platform to serve myself. If it expands in the future, I must introduce professional managers and formulate more complete and secure terms."
Li Murong nodded in satisfaction.
Among the young people nowadays, there are very few people who are as calm-headed and thoughtful as Lu Chen.
He laughed and said, "I almost forgot that you are an artist."
This is not to belittle, but to praise, because Lu Chen behaved more like a shopping mall elite!
"What's the matter with the artist?"
In the end, Su Daiwan refused and said angrily, "I'm still an artist!"
Li Murong chuckled and didn't explain, but just gently held her hand, his eyes were full of affection.
Su Daiwan blushed and lowered her head shyly.
Li Mubai finally couldn't bear it any longer, and shouted: "Brother, don't show affection to your sister-in-law. After talking so much, can you help me?"
The third young master of the Li family has a very simple idea, just tell me if it's okay, what are you talking about so much
Big Brother is so unhappy!
With Li Murong's restraint, he couldn't help but glared at his younger brother.
He thought for a while and said, "Lu Chen, how far are you going to make this project go?"
Lu Chen's heart moved, and he said, "My original idea was to make a quick profit. If Brother Li is interested, you are very welcome to invest in it, and holding shares is no problem!"
Lu Chen originally planned to serve himself first after obtaining the "Golden Birth Certificate". If there is interest in venture capital, he will sell it as long as the bid is reasonable. I believe that the money will be enough to pay off the family's debts.
If Li Murong is interested, that would be great!
With the other party's wealth and dignity, it is impossible to do something to rob him. Even if the situation does happen, at worst, it will be repaid to Li Mubai's favor.
With a world of memory wealth, Lu Chen is fearless.
His dream has always been to stand on the brightest and highest stage, and it has not changed.
But his intuition told Lu Chen that Li Murong might not like it yet.
Li Murong smiled and said: "I just said that Mu Bai met a real friend..."
"Well, let's go together and build this crowdfunding platform. You can discuss the shares yourself."
"what?"
Li Mubai immediately jumped up and shouted: "I don't do it, how can I grab Brother Chen's shares!"
"sit down!"
Li Murong shouted: "What is robbing? You have to spend your own money to invest in shares and help your friends start their careers, so you don't have to spend all day doing nothing to drink and pick up girls. Let's see what you have degenerated into now!"
"Besides, if I don't have your shares, then in what name should I get involved in this matter? Do you think the people in the Chuangbao Office are so easy-going, and you can ask them to help if you just invite them to a meal?"
Li Mubai suddenly wilted like an eggplant beaten by frost, he sat down obediently again, his eyes kept rolling.
Li Murong sneered and said: "Don't try to steal and play tricks. After investing in shares, the family will not give you money. You have to earn by yourself, otherwise you should obediently obey the family's arrangement and marry and have children with the Wang family." !"
Li Mubai seemed to be struck by thunder, with an expression of lovelessness.
Li Murong gave him another fatal blow: "Mu Shi will return to China next month. This project is just for her to practice and supervise you by the way. In the future, your share of the family business will be indispensable, and it cannot all be lost. !"
"Li Mushi..."
Hearing this name, Li Bai's whole body trembled and his expression changed.
He suddenly fell to the ground and hugged Su Daiwan's leg.
"Sister-in-law, help!"