The domestic Internet began to sprout in the late 1990s, and has flourished since the beginning of the new century. It has now become a huge industry worth trillions, and it can be regarded as one of the pillars of the economy.
The advent of the Internet age has also profoundly changed the world's economic structure, and has had a great impact on many traditional industries. As a result, many industries have declined or even disappeared.
The recording industry is one of them.
When the portable audio music player was born and then integrated into the smart phone, the traditional record industry entered an irreversible period of decline. Many record companies have transformed themselves and aggressively marched into new entertainment and new media.
Singers in the 1980s and 1990s could earn a lot of money from a single hit record, but now the new generation of idol artists release records at a loss to make money, just to gain popularity and popularity, and then through peripheral products , Advertisement endorsements, announcement performances, etc. to recover costs.
Therefore, online sales have become one of the main business channels of entertainment brokerage companies. Large music websites such as Feixun Music and Yiwang Music are important battlefields for singers and artists.
Moreover, the sales performance of the four domestic music websites was calculated into the album sales, which resulted in [Golden Records], [Platinum Records], [Diamond Records] and [Crown Records] of the new era!
Online sales + actual sales of more than 100,000, and certified by the Chinese Musicians Association, can be awarded the [Golden Record] achievement!
A sales volume of 500,000 is a [platinum record], and a sales volume of 1 million is a [diamond record].
As for the highest honor [Crown Records], the sales requirement is 5 million!
The music websites certified by China Music Association include Feixun Music, Yiwang Music, Pop Radio and Voice of China. The certified physical stores sell CDs only at Xinhua Bookstore, and the sales on Yibao.com are not included.
The reason is simple. It is too easy to falsify the sales performance of Yibao.com, and the cost of falsification is very low. It is impossible for Zhongyin Association to ask a giant like Yibao.com to cooperate with itself, so it simply gave up.
As for the four major music websites and Xinhua Bookstore, although it is said that they can spend money to sell them, the cost is much higher.
Therefore, the authority of the China Music Association certification is the highest in China.
Every Monday, the Zhongyin Association will announce the top 50 album sales in China on the official website, as well as the list of certified gold and white diamond albums!
For most singers, being able to get the [Golden Record] achievement is enough to be proud of.
And in the judging criteria of a first-class singer, a [platinum record] is indispensable.
As for the real superstars, the target has always been [Diamond Records]!
As for [Crown Records], it is now a rare miracle. In fact, even for [Diamond Records], it often takes a long time to accumulate, unlike before, it can easily sell millions or even millions. sales.
The freedom and spirit of sharing on the Internet have resulted in cultural piracy of film, music and literature that can never be eliminated.
Lu Chen's first solo album "You at the same table", the reason why the online sales performance is not optimistic, apart from strong opponents, the main reason is that the songs in the album can basically be found on the Internet, many netizens After hearing all of them, the desire to consume will naturally drop significantly.
At 7:00 pm on September 8, the album was put on the shelves of Feixun Music Network.
At the same time, Cui Zhengzhi's "Hot Fire" is also on the shelves!
Many, many people are paying attention to the sales of these two albums and the duel between the four singer-songwriters.
Earlier, Zou Bei's "Blooming Flower" album was released on the 4th, and the current sales volume is 70,000+.
Ling Xiaoxiao's solo album "True Love Is Invincible", which was released on the 5th, has sold more than 50,000 copies, and there is not much difference between the two.
So far, the results of both of them are considered qualified, there is no big surprise, and it will not make people too disappointed.
At least the [Golden Record] is secure, but the stamina of the two albums is obviously insufficient.
There has always been a law in the sales of online records, that is, the sales volume within 7 days of being on the shelves should account for 40-50% of the total sales, especially the first 3 days are the most critical, known as the 72-hour law.
How well an album sells, whether it hits the market, is qualified or is a big hit, can basically be seen within 72 hours.
Zou Bei's "Blooming Flower" and Ling Xiaoxiao's "True Love Is Invincible" can only be regarded as qualified, and they are still far from the standard of big hits. The performance of the two of them more or less disappointed the onlookers.
Originally expecting to see a fierce competition, it turned out to be such a calm start. Everyone's eyes could not help but fall on Lu Chen and Cui Zhengzhi's new album, to see if the two could collide with dazzling sparks.
Most people believe that there is no suspense for Cui Zhengzhi to win!
If nothing else, let's just talk about the promotional offensive. Cui Zhengzhi's "Hot Fire" beat Lu Chen by at least three blocks, and his title song "Hot Fire" still firmly occupied the top hit list on Fetion Music's homepage. It was truly impressive.
In comparison, Lu Chen is really too low-key, "You at the same table" basically does not have a big advertising investment.
Some people also analyzed that Lu Chen's approach is wise. Even if he spends money, his album sales will not be very good, and word of mouth is enough.
Even though he responded to Cui Zhengzhi's provocation with "come to fight the pain" on his blog, many people thought that Lu Chen was just taking advantage of the latter to make a small stir, which was an act of hitchhiking, and he didn't really want to fight with Cui Zhengzhi. It's up to you.
The simplest proof is that there are no advertisements for Lu Chen's album on major online media including Feixun Music, but the promotion of "Hotfire" can be seen everywhere.
On the Inspur blog, the hot word "come to fight the pain" has been fired up, so how effective is that
In related blogs, forums and post bars, there are not a few people who hold the same point of view.
Including Cui Zhengzhi himself.
When the "Hotfire" album was released, he was in the five-star Mingdu Hotel in Shanghai.
During the promotion period of the album, Cui Zhengzhi has made dozens of announcements under the arrangement of the company. Today alone, he held live activities in two shopping malls and a car 4S shop in Shanghai.
It was already dark when he returned to the hotel. He hadn't eaten yet, and he was very tired, but he was still full of energy.
The young idol artist is staring at the computer screen, staring at the album list of himself and Lu Chen on the Feixun Music homepage, staring at the beating numbers behind the two albums - download sales.
From the very beginning, the sales volume of "Hotfire" has firmly gained the upper hand, and it is far ahead of "You at the Same Table"!
Cui Zhengzhi had a smug smile on his face.
"Xiaozhi, you don't need to look, that Lu Chen will not be your opponent at all!"
It was the broker sitting next to him who spoke.
Interestingly, like Lu Chen, Cui Zhengzhi's manager is also his sister - Cui Xiuyin.
Cui Xiuyin was originally an entertainer, she debuted with the support of her parents and did not become popular for several years. She has filmed small roles in several TV dramas, and her career has never improved.
Later, she turned behind the scenes and devoted herself to helping her younger brother.
Cui Xiuyin's appearance is very ordinary, even if she is well-dressed, she is only six or seven points. The advantages of her parents are basically concentrated on her younger brother Cui Zhengzhi.
Cui Xiuyin is not jealous of her younger brother, on the contrary, she loves Cui Zhengzhi the most and takes care of him meticulously.
In Cheng Tian Entertainment, she is famous for her tough personality, and many people dare not provoke her.
Cui Xiuyin was completely dismissive of Lu Chen who was competing with her younger brother.
"As far as his old-fashioned works are concerned, he is lucky if he can sell one-tenth of your sales!"
Cui Xiuyin dared to say such a thing, she was very confident.
Because in Cui Zhengzhi's "Hot" album, except for a few songs composed by himself, all others were composed by the famous Korean pop music composer Lee Joong-ki.
This album is also supervised by Lee Joong-ki himself. The standard is top-notch. The original K-pop style is the most popular fast song among young people nowadays. Both the melody and the rhythm are impeccable.
Cui Xiuyin believes that with this album, Cui Zhengzhi's career will definitely take a big step forward, becoming a popular idol in the domestic entertainment industry, and then it is logical to set foot in the film and television industry.
A wide avenue of stars has been laid out in front of him!
As for Lu Chen, hehe, it's nothing more than a small stone on the road, just kick it away.
It's unlucky for him to run into my Zhengzhi Ouba!
This sentence was not made up by Cui Xiuyin herself, but by Cui Zhengzhi's fans in the post bar.
Cui Xiuyin thought so deeply.
Although Cui Zhengzhi was proud and agreed with Cui Xiuyin's opinion, he still said: "Lu Chen still has some strength. His song "The Brightest Star in the Night Sky" is good, but the other songs are very ordinary and too outdated."
Cui Zhengzhi grew up in South Korea and received artist training in South Korea. He has been exposed to Korean fashion trends. He returned to China to develop and expand the market through the "Korean Wave". He doesn't like Lu Chen's folk songs.
"But if he's too bad..."
Cui Zhengzhi showed his signature smile on his face: "Then it won't be interesting for me to win, sister, right?"
"yes!"
Cui Xiuyin stroked her younger brother's hair and said with a smile: "Don't look at it, let's eat first, don't be hungry!"
The dinner in the hotel had just been delivered to the room, and she was afraid that it would not taste good if it got cold.
Cui Zhengzhi nodded and turned off the computer.
For his own album, he is full of confidence.
Just remembering Lu Chen's response to himself in the blog, Cui Zhengzhi was really annoyed.
I will let you know what is called a real strength faction!
He has even thought about the content of his blog post tomorrow, so he has to use the facts to fight back forcefully.
Does that mean Lu Chen thinks highly of him
Cui Zhengzhi laughed dumbfounded, and asked loudly, "Sister, what delicious food did you order for me?"
"I want to eat meat!"