Cui Zhengzhi's "Hot Fire" has 40,000+ ratings and comments on Feixun Music Network. Careful people who click on the comment section of the album can find that the comments inside are clearly polarized.
More than half of them are positive comments, and many of them are "very good" short comments, such as "It sounds so good!" "A wonderful album!" "Support Zhengzhi Oppa" and so on. with a lot of repetition of the same content.
These comments are densely arranged up and down, and the formation is very neat.
There is a smell of false prosperity.
Of course, there are some good reviews in detail, but compared to the bad reviews, there are undoubtedly a lot less.
Negative reviews with low scores are more realistic than positive reviews with high scores. Many members who bought the album did not think highly of "Hot Fire". The general opinion is that the album is too Korean in style. The feeling is the same, without too many surprises and highlights.
Some people said that they regretted buying it. Although it was only 8 yuan, it was enough to buy a single "Hot".
Some people ridiculed, saying that the songs in this album are like plastic surgery with Korean characteristics-all are poured out of the same mold, and several songs are so similar that they look like twins.
Some even clamored for a refund!
In contrast, Lu Chen's "You at the Same Table" has about 40,000 comments, which is a little less than "Hot".
But more than 90% of the comment section of this album is positive, and most of the content of the comments are meaningful, not a simple reply that is fixed and patterned.
Some people like "You at the Same Table", some people like "Those Flowers", some people appreciate "Lianlian Fengchen", and some people have listened to "The Brightest Star in the Night Sky" dozens of times, but they are not tired yet.
A Feixun music member whose ID is "Morning Star" said in a comment: "I like Lu Chen's album because it brings me back to my good school days, reminds me of my first love, and reminds me of sleeping on my bed. Brothers in the upper bunk, think of those who liked me and those who I liked, think of the youthful years that cannot be recalled."
"Although I have heard the live version of most of the works in it, the complete album is still very different. The arrangement and accompaniment are done with great care. The 8 yuan is really worth the money. I hope to be able to buy CD records .”
Another ID named "World Traveler" wrote: "I have seen Lu Chen singing in China, and I was really moved by a few songs at that time, so after knowing that he released an album , bought and downloaded the first time, not disappointed, it feels really good.”
"For this album, I want to say, Lu Chen, you are an extraordinary singer-songwriter!"
There are many similar comments, and some people even talked about their youthful past.
This kind of comment atmosphere is in stark contrast to "Hotfire"!
It also deeply stimulates someone.
boom!
A valuable brand-name mouse slapped heavily on the desk, and the plastic at the bottom was instantly torn apart, exposing the circuit board inside.
Cui Xiuyin, who heard the commotion in the room, hurried over, still holding the phone tightly in her hand.
She looked at her younger brother sitting in front of the computer very worriedly, opened her mouth, but didn't know what to say.
Originally, she and Cui Zhengzhi were supposed to leave Shanghai for Shacheng today, but they were delayed because of the sales of the album, and the subsequent itinerary and announcement arrangements had to be changed accordingly. The consequences were very troublesome.
It's just that Cui Zhengzhi's mood was so bad that Cui Xiuyin didn't even dare to persuade her.
She knows her brother's character very well, and she is used to smooth sailing. Whenever she encounters setbacks, she will be upset and irritable, and all kinds of bad tempers will follow. Now it is not bad to just break a mouse.
Today is September 11th, and the total sales volume of Lu Chen's "You at the Same Table" album has exceeded 150,000, which is a foregone conclusion.
There is even hope to achieve [Platinum Record]!
The sales of Cui Zhengzhi's "Hot Fire" plummeted directly, barely exceeding 90,000. The gap is so large that it makes people desperate.
In just three days, he seemed to have fallen from heaven to hell.
Even if this sales performance is considered very good.
After a while, Cui Zhengzhi asked, "Sister, did the company call you again?"
Cui Xiuyin sighed, and said: "Yes, the company is very angry. It has stopped the promotion of the new album and no longer buys charts. You must rush to Shacheng tomorrow, otherwise..."
"And my parents also called to ask about your situation."
Cui Zhengzhi was bored in the hotel for two days, and did not answer the phone without an announcement. The company was furious.
Although she used the excuse of being sick to prevaricate, after all, she couldn't hide it from others.
Cui Zhengzhi reached out to close the laptop, rubbed his face vigorously, and said in a hoarse voice: "I see, we will go to Shacheng tomorrow, and you can rearrange the itinerary for me."
"it is good!"
Seeing her younger brother recovering, Cui Xiuyin was also very happy: "It doesn't matter if you lose this time, you will have a lot of chances to defeat that Lu Chen in the future!"
Cui Zhengzhi nodded vigorously.
But his mind was still filled with the comments he saw on the Internet, the bad reviews for himself and the good reviews for Lu Chen, as if they were sharp thorns, driving him almost crazy!
Lu Chen!
Cui Zhengzhi firmly remembered this name, and he vowed that one day he would wash away today's shame!
On September 12, the sales of "You at the Same Table" exceeded 180,000.
On September 13, it exceeded 200,000.
September 15th, 250,000!
In 7 days, this album created the best weekly sales record of Feixun Music Network in half a year, and even surpassed the albums of many first-class domestic singers, becoming the best newcomer album sales in several years.
In comparison, Cui Zhengzhi's "Hot Fire" was much inferior, with a total sales of 110,000 in 7 days, less than half of Lu Chen's!
So far, there have been a lot fewer voices on the Internet about Lu Chen's ranking.
The reason is very simple, because everyone knows that Lu Chen is an independent artist, and there is no powerful entertainment agency behind him. If it is possible to buy a sales volume of 20,000 to 30,000, it is completely different to reach this level.
The online sales of singer albums are different from physical record sales. Sales in the first week often account for about 50% of the total sales. Weekly sales of 250,000 means that "You at the Same Table" is likely to break through the 500,000 mark in the end.
500,000 copies means the certification of [Platinum Record], and also means a sales performance of 4 million!
According to the 50% sharing ratio and 10% tax deducted, Lu Chen can get a full 1.6 million!
How much he spent on this album is estimated to be hundreds of thousands.
All the songs were written by Lu Chen himself.
It's a real hit!
I don't know how many people in the industry are jealous, and even more people feel incredible.
Why does this album, which already has a live version and has no large-scale publicity and hype, sell so well
On the evening of September 15th, Chen Guodong, who was certified as a "Lecturer of the Music Department of Beijing Normal University" by Inspur Blog V, posted a long blog post titled "The Silent Majority".
As a university lecturer, Chen Guodong has little to do with the entertainment industry, but in the pop music world, his name is widely known, he is a well-known music critic, and he contributes to many amateur music websites and magazines.
In this long blog post, he focused on Lu Chen's album, which has attracted wide attention from the industry.
At the beginning of the blog post, Chen Guodong said that on the 10th, he participated in the welcome party of the Normal University. As a result, he heard four songs at the party. Brothers," "Those Flowers," and "The Brightest Star in the Night Sky"!
These four songs are all from Lu Chen's "You at the Same Table" album, and all of them have been welcomed by the students. The playing and singing of several boys even drew warm applause and applause from the audience.
In contrast, several popular singing and dancing shows received mediocre response.
And this caused Chen Guodong to think deeply, why is Lu Chen's campus folk songs so popular among college students, and why are they selling so well on Feixun Music Online
He analyzed that this album should touch the feelings of the "silent majority".
The so-called "silent majority" are actually ordinary young people and ordinary pop music lovers, they live beside you and me, some are on campus, and some are working hard in society.
They like to listen to pop music, but they don't go after stars very much. If they want to listen to songs, they search the Internet for free downloads they like, and they don't express their opinions easily.
This huge group is often overlooked by entertainment agencies in their publicity, because they are not like star fan groups that can bring them huge profits.
Therefore, the pop music market trend is catering to the fan base. The most popular European, American, Japanese and Korean styles are the best evidence. Entertainment companies and singers and stars are changing their tricks to meet the needs of these people.
The decline of domestic music original strength has a lot to do with this bias!
But is the "silent majority" willing to accept it passively
The answer is obviously no.
They even include some celebrity fans, who are already tired of imitating and plagiarizing the entertainment atmosphere in Europe, America, Japan and South Korea.
Because the whole market is like that.
However, when Lu Chen was born, it was like a fresh wind blowing into the pop music scene. His original "Campus Folk Song" works undoubtedly let people see new hope for local originals!
So the energy that had been accumulated for a long time exploded, and the most direct reaction was to drive the sales of "You at the Same Table". There must be many people who usually listen to free songs, and they are willing to spend 8 yuan to support Lu Chen.
That's why Lu Chen was able to defeat his opponent Cui Zhengzhi in a devastating manner.
The latter is precisely the representative of Hallyu music.
This is support and a silent struggle, the power of the "silent majority".
At the end of the blog post, Chen Guodong believes that the domestic pop music scene should really start to reflect!
Don't ignore the "silent majority".