From Wang Bin's arrest on the 17th to the 20th in just three days, the domestic entertainment industry has experienced a storm of baptism. He was taken away by the police to assist in the investigation, and his reputation and future were completely ruined.
For a while, there was a lot of noise in the circle, and everyone was in danger, and even all kinds of publicity and hype had subsided a lot.
And on the Inspur blog, it was a riot of demons, big and small Vs and speculators from all walks of life stirred up trouble, gossip and even rumors were flying all over the sky, resulting in many innocent artists being shot.
Although Beijing Satellite TV is not an artist star, it was also shot.
In fact, the gun in Beijing TV is not too wronged, because as early as half a month ago, the official revealed the news that Wang Bin and Chen Feier and other big-name stars were invited to participate in the National Day Gala, and even made an exclusive interview for Wang Bin in the program. .
In the end, who would have thought that Wang Bin would make such a big mistake!
Although the official V of Beijing Satellite TV quickly announced that it would terminate all cooperation with Wang Bin and change his performance, the impact has already been caused.
Because the media broke the news that Wang Bin's drug use is no longer a day or two, it started a long time ago.
As the local snake in the capital, does Beijing Satellite TV really know nothing about it
Knowing the situation and inviting Wang Bin to such an important party, isn't that fueling the bad atmosphere in the circle
Some people even accused Beijing Satellite TV of throwing stones at Wang Bin.
In fact, most of these doubts and accusations are untenable, but this is the case on the Internet, and it is unreasonable to stir up three points, let alone someone deliberately making waves, which makes Beijing Satellite TV a little passive.
However, Beijing Satellite TV is not a vegetarian, and quickly launched a counterattack in terms of public opinion.
First of all, the official refuted those untrue rumors on the blog, and also advocated self-discipline for stars in the entertainment industry.
At 8:00 p.m. on the 21st, when the turmoil caused by Wang Bin gradually began to subside, Beijing Satellite TV official V released a video of official leaks on his Inspur blog.
The content of the video is very interesting. It is the rehearsal scene of the National Day Gala in the T1 studio hall of Satellite TV on the afternoon of the 17th.
And the protagonist of the video is precisely Lu Chen!
Official V intercepted two of the rehearsal videos, which were the scene of Lu Chen singing two "I Love You China", and launched a prize voting activity for all blog users in the post.
The content of the vote is very simple - two main theme works with the same title, which one do you like more
In the end, official V said that the audience's choice will determine the song Lu Chen will sing at the National Day Gala!
Anyone with a discerning eye knows that this blog post must be part of Beijing Satellite TV's crisis public relations.
But this way of diverting attention is not offensive, and it is very interesting.
As a result, Lu Chen's two works aroused the curiosity and attention of many people, and the number of hits and comments increased rapidly.
At 8:24, Chen Feier forwarded this blog post and commented that she voted for the second song!
Apart from Chen Fei'er, there were not a few people in the industry who reposted the comments. Coupled with the official's promotion, the topic was quickly stirred up. By 10 o'clock in the evening, the number of votes exceeded 200,000+!
The most excited ones were Lu Chen's fans.
In Lu Chenlang's blog support group - Lu Jiajun's group V, the comment section was maxed out.
Fans who supported Lu Chen all praised the official leaked video of Beijing Satellite TV!
"Lu Chen is so powerful!"
"Our family's Xiaochen is getting better and better. Both songs are very good. I didn't expect him to write the main theme!"
"The first song is not the main theme, right? The trend is obvious, but the second song has nothing to say, I'm convinced!"
"Chen Fei'er said she likes the second song, and I like it too."
"Could it be that Lu Chen replaced Wang Bin on the stage? The National Day Gala of Beijing Satellite TV is a must-see!"
"Must see +1!"
"What is Beijing Satellite TV? Lu Chen will definitely be on the CCTV Spring Festival Gala in the future!"
"Looking forward to the CCTV Spring Festival Gala."
Compared with ordinary fans, the evaluations of many people in the industry circle are much more professional.
Chen Guodong, who once wrote the wonderful blog post "The Silent Most People" for Lu Chen's "You at the Same Table", praised in his blog: "Lu Chen's achievements in original folk songs are well known. It is really admirable to be able to write such a wonderful theme work, and the richness of the melody and music.”
"About Jingshi's vote, I really feel embarrassed. I have thought about it for a long time and have no choice."
"If you only look at the characteristics of the main theme work, the second piece is undoubtedly crushing the first one, but the first piece combines the main theme and pop music very well, full of bold and innovative spirit!"
He said: "I like both of Lu Chen's works, very much. If possible, I hope to be on stage at the same time, but it is obviously impossible, so I didn't choose both."
Chen Guodong didn't choose, but more people voted for the song on the blog.
The result was the second song "I Love You China" sung by Lu Chenqing, which beat the first song "I Love You China" with a disparity ratio of 72.89% to 27.11% within the 2-day voting period.
And his creative talent and singing ability have been praised by the vast majority of people. With this wave of publicity and hype from Beijing Satellite TV, the number of blog fans has exceeded 6.5 million!
Lu Chen's reputation in and out of the circle has also been greatly improved!
Taking advantage of this shareholder wind, Lu Chen grandly launched the album crowdfunding plan that had been delayed for more than half a month on the Inspur blog.
Crowdfunding online operation simultaneously!
Except for a few people, the term crowdfunding is unfamiliar to people all over the world, so Lu Chen deliberately explained in his blog post what crowdfunding is, and added the URL.
Click on the URL to log in directly to Crowdfunding.com.
For Lu Chen's fans, they may not care about what is called crowdfunding, or the meaning contained in this term, nor do they want to know the meaning and market value of the crowdfunding model.
What really aroused the fans' interest was that Lu Chen was finally going to release a CD!
Although it is said that after entering the new century, the domestic and international record industry has been declining year by year.
Up to now, online sales have become the focus of album releases, and even the evaluation criteria of [Golden Disc] and [Platinum Disc] include the sales data of music websites, but the meaning of real albums is quite different.
It is very easy to release an online album or single, but it is not easy to release a CD record.
The first is the production cost. CDs are much higher than free audio data, and the cost and difficulty of sales and distribution are also higher than those of websites. Except for big stars, it is difficult to earn back the cost.
There are quite a few singers who insist on releasing CD records in order to be more competitive. The sales figures are often very dismal.
Many CD albums are half sold and half given away, or given as gifts to fans, and some of them are dropped in their hands.
Therefore, although there are countless singers who dream of releasing a CD record to get the achievement of [Gold Record] or even [Platinum Record], only a small number of people can really do it.
For an entertainment agency, unless it is to promote a certain artist at any cost, it will never dig a big hole for itself, and the more strict the cost control is, the more this is the case.
But this market still exists!
The release of CD records was a plan that Lu Chen had long thought of. He didn't want to slap a swollen face to pretend to be a fat man. He didn't want to spend hundreds of thousands of dollars in order to improve his reputation, so the crowdfunding model was the best choice.
And the success of the online sales of the album "You at the Same Table" also greatly boosted Lu Chen's confidence.
His fundraising goal for this album is 500,000 yuan!
There are 4 options in total.
The first item: ￥1 yuan (10,000 people), a lucky draw will produce a grand prize winner and a laptop as a prize.
The second item: ￥15 (unlimited), supporters can get a genuine "You at the Same Table" CD.
The third item: ￥100 (1000 people), supporters can get a CD and a commemorative poster signed by Lu Chen, a 16G USB flash drive and key chain, and a limited set of metal nameplates customized by the Lu Family Army Support Group.
The fourth item: ￥188 (1000 people), supporters can get 2 CDs and commemorative posters signed by Lu Chen, 64G U disk and notepad, key chain, metal nameplate limited set customized by Lu Jiajun support group.
Since it was the first crowdfunding, Lu Chen didn't make the project too complicated, and only had 4 support options.
To be honest, he has no idea about the crowdfunding of this album. He doesn't know if he can succeed, reach the pre-funding goal of 500,000 yuan, and then successfully release his first CD record.
But the arrow has to be launched, and whether Zhongchou.com can hit the ground running depends on this first crowdfunding project.
In order to achieve the best promotional effect, Lu Chen not only promoted vigorously in the live broadcast room, post bar, and Feixun group, but also @ all the well-known V numbers he knew on the blog, such as Tan Hong, Chen Feier, etc. Wait.
Fortunately, Lu Chen's fans are still very interested in the album crowdfunding project. After he officially launched the crowdfunding website, the number of website visits and member registrations began to increase gradually, and more and more.
Then the first supporter appeared, he chose the first item, and first supported 1 yuan!
1 yuan, this is the first money collected by Zhongchou.com.
Although it looks very pitiful, it heralds a brand new business financing model, which has officially entered the big stage of the Internet!
It starts with an album record.
No matter whether the final result is success or failure, Lu Chen feels like making history.