Perfect Superstar

Chapter 250: Full of sincerity

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Someone once said that taking a makeup photo is like taking a wedding photo. It looks beautiful, but it is actually a very painful thing.

It took two full days to take the makeup photos of Lu Chen and Chen Fei'er.

But neither of them felt any pain, and Chen Fei'er enjoyed it even more. In the end, she picked out a batch of original photos that had not been retouched in post-processing, saying that she would put them on her blog for publicity.

After taking the makeup photos, Lu Chen and Chen Fei'er made their official debut in the third episode of "Blue Life and Death".

To welcome the two, there will be a two-month filming period.

What Lu Chen didn't expect was that his sister Lu Xi came to Jinling that afternoon.

Along with him are Zhang De, the general manager of Gande Brothers Pictures, and the director of the program department of Haijin Satellite TV!

That night, Lu Chen and Chen Fei'er hosted a banquet in the big hotel where they were staying to entertain the guests.

In fact, strictly speaking, the real guests are only representatives of Haijin Satellite TV.

Because "Blue Life and Death" was jointly invested and filmed by Gande Brothers Films, Chen Fei'er Studio and Lu Chen Studio, and the purpose of Haijin Satellite TV sending personnel to negotiate is precisely for the premiere of this TV series right!

In this regard, both Qiande Films and Lu Chen Studio attached great importance to it. Accompanied by the two general managers, they rushed to Jinling to meet and negotiate with Lu Chen and Chen Fei'er.

Zhang De, the general manager of Gande Brothers Pictures, is in his forties. He is short, stocky, square-faced and thin-browed, with a shrewd look on his face. He speaks with a bit of quackery, but he is very polite to Chen Feier and Lu Chen. and polite.

When they met, Zhang De and Chen Fei'er just shook hands lightly, and then they stopped.

But he and Lu Chen held each other very firmly, and said with a hearty smile, "I've heard about Mr. Lu Chen's name for a long time, and the first time we met today, it really deserves its reputation. Thank you very much for giving us a chance to cooperate with Gande Films." !"

Lu Chen smiled and said, "Boss Zhang is too polite!"

Zhang De said: "It's right to be polite. This has attracted Golden Phoenix. Let me introduce you..."

What he introduced was Zhong Yue, director of the program department of Haijin Satellite TV.

Zhong Yue is in his thirties, with a burly figure of a northerner, a standard face with Chinese characters, thick eyebrows, big eyes, and well-defined chisels. He is definitely a positive role in a TV series.

To be able to sit in this position in his thirties, Zhong Yue is undoubtedly not an ordinary person.

He was also very polite to Lu Chen and praised him a few words.

Here Lu Chen was exchanging polite greetings with the two, while Chen Fei'er chatted with Lu Xi over there.

Chen Fei'er came to Lu Chen's studio, so of course she knew Lu Xi. Although they couldn't say they were sisters, they had something in common to talk about when they met.

It's just that when I met Lu Xi again this time, Chen Fei'er, who has always been generous, couldn't let go, a faint blush appeared on her pretty face, and she became more cautious when speaking.

After the introductions, we sat down together and inevitably got down to business.

There are three to four thousand TV stations in China, large and small, but there are only more than forty satellite TV stations. Haijin Satellite TV is one of them, and its scale and strength are definitely not bad.

However, among the more than 40 satellite TV stations, Haijin Satellite TV has a very low sense of presence.

In other words, the average ratings are not high.

Not to mention that compared with popular fried chicken like Shonan Satellite TV, even if it is compared with many satellite TV stations in the southwest and northwest inland provinces, it does not have much advantage in PK. There has never been any trump card program that can be sold.

Haijin Satellite TV, one of the four major municipal satellite TVs in China, has really lost its reputation.

Someone once analyzed that the reason for such a situation, apart from Haijin Satellite TV’s own problems, is that the main reason is that it’s too close to the capital city. With CCTV and Beijing TV as two major brands, excellent talents are often easily lost. past.

Leaving aside whether this statement is correct or not, the weakness of Haijin Satellite TV is obvious. There are no blockbuster variety shows with high ratings, and it is not their turn to premiere popular TV dramas, so they can only eat leftovers.

Of course, Haijin Satellite TV will not be reconciled to depravity. Last year, it launched a talent show vigorously, but the ratings dropped all the way, and finally ended hastily, and the advertising revenue was not enough to cover the cost.

Now the director of the programming department of Tangtang Haijin Satellite TV came here to discuss a TV series in person. It was unexpected, but it was not inconceivable.

At present, major TV stations such as Beijing TV and Zhedong TV are interested in the premiere rights of "Blue Life and Death", but the conditions offered by the two are not very high, at least not up to the expectations of the three investors.

This is normal. If it wasn't for the golden signboard of Chen Fei'er as a gimmick, even if Lu Chen and Cande Films asked to come to the door, the two TV stations might not pay attention, and what they would like to negotiate would only be a very harsh contract.

The number of drama series filmed in China every year is very considerable, and most of them can only be broadcast on small TV stations in third- and fourth-tier cities. The fierce competition is beyond the imagination of ordinary people.

Big TV stations with high-quality resources naturally have to be carefully selected and up for sale. Unless it is a popular work of a big star, big director or big IP, they rarely put down their airs and chase after it.

"Blue Life and Death" is currently a hot topic on the Inspur blog. Apart from Lu Chen's spare no effort to promote it, the most important thing is that it is Chen Fei'er's first TV series with a female lead.

Now that the large-scale publicity has not yet started, Haijin Satellite TV came to the door, and it might not have the idea of picking up the leak.

The ordered food and wine were served quickly, and everyone chatted while eating, and the atmosphere was very harmonious.

The habit of the Chinese people is to discuss business at the wine table. After three glasses of wine, the original strangers become friends. Many difficult things can be discussed openly through alcohol, which is a unique business culture.

While drinking and drinking, Lu Chen learned about Haijin Satellite TV's first offer.

Haijin Satellite TV, represented by Zhong Yue, proposed a buyout price of 300,000 per episode for the exclusive premiere rights of "Blue Life and Death".

All 20 episodes add up to 6 million.

As an exclusive buyout, the price is undoubtedly not high, even a little low.

Because among other things, Chen Fei'er's salary alone is several million, plus Lu Chen and other actors, 6 million is barely enough to cover the cost of the actors' salary.

Of course, this exclusive premiere broadcast right is limited to TV stations, and the network exclusive broadcast right can be sold for another wave.

In addition, if the first broadcast is successful, then the rebroadcast rights can be sold at a better price.

Many TV dramas make profits by selling rebroadcast rights.

It's just that such an asking price doesn't have any advantage over Beijing TV Station and Zhedong TV Station.

But since Zhong Yue came in person, he must have come with sincerity.

In addition to the buyout price of 300,000 yuan per episode, Haijin Satellite TV also offered a condition that neither the Beijing TV Station nor the Eastern Zhejiang TV Station could offer.

That is the gambling agreement that increases the price according to the ratings.

Based on the national average audience rating of 0.25%, for every 0.10% increase, the buyout payment price for one episode will increase by 100,000!

That is to say, "Blue Life and Death" premiered on Haijin Satellite TV. If the national average audience rating of 20 episodes is below 0.25%, then the buyout price paid by Haijin Satellite TV is 300,000 per episode.

But if it reaches 0.35%, that is 400,000/episode, there is no cap!

In addition, no matter the ratings are high or low, Haijin Satellite TV will give a guaranteed purchase price of 6 million yuan.

It was precisely because Haijin Satellite TV put forward such a sincere condition that Zhang De and Lu Xi, the general managers of Cande Brothers Pictures, came to Jinling with Zhong Yue.

Because of this kind of price increase agreement, neither Jingcheng TV Station nor Zhedong TV Station will give it.

Perhaps it is a little difficult for outsiders to understand. Such a gambling agreement is obviously a win-win agreement. The higher the ratings, the better the advertisement will be sold. Why do Beijing TV and Zhedong TV disagree

The reason is simple, neither Cande Films, Lu Chen or even Chen Fei'er are qualified to make such a condition.

The rules cannot be messed up.

As for Haijin Satellite TV, there are not enough coffee spots in the circle, so they are naturally willing to let go of their figure.

The guaranteed purchase price of 6 million is already full of sincerity, and the bet on raising the price is to give it a go!

For a weekend drama, it is really not easy to reach the national average ratings of 0.25%. An increase of 0.1% is considered a big improvement, and it has a very obvious promotion effect on advertising.

Knowing the initial price offered by Haijin Satellite TV, Lu Chen and Chen Fei'er looked at each other.

Chen Fei'er told Lu Chen with her eyes that the price can be negotiated!

Lu Chen also thought the same, but even though he was very satisfied in his heart, he remained calm on the surface, raised his glass to Zhong Yue and said, "Director Zhong, I would like to toast you, thank you for your love for our TV series!"

"It's just that I'm still young, and I don't know much about these things. Why don't we talk about it after watching the demo tomorrow?"

Business negotiation is not what Lu Chen is good at. Professional matters should be handled by professionals. If he reveals the truth, it will cause trouble for subsequent negotiations and put himself in a disadvantageous position.

Whether it is a guaranteed reserve price or a VAM agreement, they can still be negotiated.

That's about Zhang De and Lu Xi.

Zhong Yue's eyes flashed, he raised his glass and touched Lu Chen, and said with a smile: "Mr. Lu is polite, of course it's no problem!"

He wasn't displeased at all, and even secretly sighed in his heart that the younger generation is awesome.

Not only Zhong Yue, but even Zhang De looked at Lu Chen with admiration. Just now, he was worried that Lu Chen was young and impulsive, and was dazzled by the conditions offered by the other party. If he agreed on the spot, he would be passive.

Now it seems that Lu Chen is much more sophisticated than he imagined.

Lu Chen smiled and said, "In addition, Sister Fei'er and I will record the theme song tomorrow. Director Zhong is also welcome to guide and provide valuable advice on the spot!"

Zhong Yue was moved: "Then I must go and listen, the opportunity is too rare."

In addition to negotiating when he came to Jinling, he also had to learn about the filming situation on the ground, which was just right.

Everyone laughed, and the atmosphere at the banquet became more and more warm and harmonious.