After entering the new century, the domestic film and television industry has developed extremely rapidly, forming a large-scale industry.
By 2014, the production of domestically produced TV series including co-productions exceeded 20,000 episodes, ranking first in the world. The fierce market competition is beyond the imagination of ordinary people.
Regardless of whether a TV station is self-produced or purchased, it is through advertising at the beginning and end of the film and in the middle to recover costs and achieve profitability. The ratings are the most important standard to reflect the value of advertising, and ratings surveys have naturally become an indispensable process.
In the past, when the benefits of TV advertising doubled and exploded, there used to be as many as a dozen domestic TV program rating survey agencies. Due to the lack of fixed standards, and the emergence of black-box operations and insider transactions, the situation was chaotic and disorderly. .
Some organizations don't even have any qualifications, and they dare to make the ratings list openly.
The chaos in the market forced the country to intervene. The State Administration of Radio, Film and Television and relevant departments jointly established the New Vision Company, which is responsible for the ratings survey of TV programs relying on its own strong platform advantages.
At present, New Sight is the only state-owned third-party investigation agency, and its investigation data is the indicator of the domestic TV media industry, and its authority and authenticity are beyond doubt.
"Blue Life and Death" premiered on Haijin Satellite TV and Feixun Video Network at the same time. The number of on-demand views of the first episode on Feixun Video was 1.4 million+, which was far behind the 7 million+ of Feixun's self-produced drama "Sweetheart President".
However, compared with such data, the influence in the industry in the circle is actually very small.
The reason is very simple. This platform is owned by Feixun Video. As long as it is willing, let alone 7 million, even 70 million on-demand can be easily handled.
Even if the integrity of a large platform is relatively high, it is normal to add some data to yourself.
If the low-cost imported drama overwhelms the high-investment self-produced drama, it would really be a joke!
Therefore, the number of on-demand data can be seen, but it cannot be completely taken seriously.
Neither Chen Fei'er nor Lu Chen, including Gande Brothers Pictures, would take it seriously.
The copyright of the webcast has been sold, and the number of on-demand views has nothing to do with the income of the three parties. Feixun Video and Cande Films have not signed a gambling agreement. .
If you have to say it, the level of grades will have an impact on the next new series.
The ratings ranking announced by the New Vision Company is completely different. The ratings have a huge impact and are related to everyone's interests.
0.22%!
Since Lu Chen decided to get involved in the film and television industry, and started with "Blue Life and Death" as the cornerstone, he already has a very in-depth understanding of the meaning of TV drama ratings and has consulted a lot of information.
Generally speaking, for a new drama that does not have celebrities to join, and does not have huge sums of money to hype, if the ratings of the first broadcast can reach 0.1%, it is considered a success, and it has the capital to continue to survive.
The only big name in the TV series "Love in Blue" is Chen Fei'er. Her brand has really saved "Love in Blue" a lot of publicity costs.
But after all, Chen Fei'er is the queen of music, not the queen of movies. She is extremely popular on the Internet, and her appeal on traditional TV screens will undoubtedly pale in comparison.
Therefore, no matter whether it was the Beijing TV station or the Eastern Zhejiang TV station, the price offered for "Blue Life and Death" was not high - newcomers and new dramas are very lucky to be on the big stage, how much more do you want
Including Haijin Satellite TV, which was negotiated later, the single episode price given was also not high, but a VAM agreement was added.
And in this agreement, the starting point for the reward is the domestic average rating of 0.25%!
To put it bluntly, Haijin Satellite TV does not think that "Blue Life and Death" can meet such requirements.
Not only Haijin Satellite TV, but also Qiande Films has an estimate for the ratings of "Blue Life and Death". The first broadcast is 0.15%-0.18%. victory.
The ratings of the first episode that just came out really exceeded most people's expectations.
According to the latest data released by New Vision, "Blue Life and Death" ranked 6th in the same type of TV series with a ratings of 0.22%, and ranked 11th among all domestic TV series broadcast on the same day.
Quite eye-catching!
Lu Chen was naturally very happy, feeling a little overjoyed.
To be honest, he's been under a lot of pressure lately.
Lu Chen put a lot of effort into the birth of this TV series, and it is also an important reliance for him to enter the film and television industry. If he fails to succeed, the blow will undoubtedly be very heavy.
Lu Chen is not afraid of setbacks, he is young enough and has capital, but he never wants to be shown a joke.
It's a pity that this is the ratings of the first episode, and Chen Fei'er will only appear in the third episode, otherwise it can be used to slap Jing Yao in the face-what's the number of on-demand views? Bibi's ratings will be better!
Movie box office and TV ratings are important indicators in the industry's criteria for judging an artist's status.
What the hell is the number of on-demand
Seeing him beaming with joy, Chen Fei'er couldn't help pouring cold water on him: "Don't be too happy, let's talk about it next week!"
The initial publicity cost of "Blue Life and Death" is not very high, but the effect is still very good, especially Haijin Satellite TV's love brother cover song show on the blog is very vigorous, attracting a lot of attention.
Therefore, it is not surprising that the first and second episodes have good ratings. The curiosity of the audience has been aroused. No matter whether the episode is exciting or not, they will definitely have the idea of watching it.
After these two episodes, the third and fourth episodes will continue to be broadcast next week to reflect the real ratings.
Lu Chen understood this truth and nodded.
The next day, on the evening of December 13th, the second episode of "Blue Life and Death" was broadcast on Haijin Satellite TV.
Fetion video network broadcast simultaneously.
By noon on the 14th, the ranking list on the homepage of the official website of New Vision Company was refreshed again.
"Blue Life and Death" suddenly jumped to the third place in the same type of TV series, with an audience rating of 0.26%!
As of 12 o'clock that day, the total number of on-demand views on Fetion Video Network was 8 million+. Although it was still far behind the 20 million+ on-demand views of "Sweetheart President", the gap between the two has actually been shortened a lot.
This achievement also made many people surprised, shocked, jealous... even unbelievable!
Beijing, New Era Art Park.
In an office of the film and television production department of Baolong Pictures, Zhu Minghe, the deputy manager, looked at the computer screen.
His face was cloudy and uncertain.
"Blue Life and Death": 0.26%/0.24%/003/009.
A row of red data hurt his eyes.
This is the audience rating data of "Blue Life and Death" in New Sight, the first is the latest rating, the second is the average rating, the third is the ranking of the same genre, and the fourth is the ranking of domestic dramas!
In layman's terms, the ratings of this TV series are very good!
Zhu Minghe's mood was terrible.
Zhu Minghe still remembers clearly how Lu Chen came to him with the script and was rejected by him.
Rejecting a script is a normal job for Zhu Minghe. Lu Chen's request is too high, and he refuses with confidence. No one can say that he did something wrong.
Lu Chen provided the script, asked to participate in the investment and act as the male lead, and had to appoint the female lead and director...
No one can agree to it!
But Zhu Minghe never thought that the heroine Lu Chen appointed would be Chen Fei'er.
This inevitably made him a little passive, and there was no room for rejecting Lu Chen at that time, otherwise, as long as we communicate more, the situation may be different, maybe this TV series will be won by Baolong Pictures.
What Zhu Minghe can comfort himself is that even if the heroine is Chen Feier, this kind of urban sadomasochism film will not have much market, the ratings cannot be guaranteed, and there is a huge risk in investment.
He said the same to his colleagues.
This matter was quickly forgotten by Zhu Minghe.
However, "Blue Life and Death" stubbornly jumped into his sight, one of the hot topics on the Inspur blog, the theme song of "Your Eyes" that has become popular recently, and the cover singing competition...
Zhu Minghe couldn't ignore it even if he wanted to!
So amidst a bit of anxiety, he began to pay attention to the ratings of this TV series.
0.22% in the first episode, 0.26% in the second episode!
Such a result made Zhu Minghe very speechless, feeling that his face was a little hot.
Although he didn't want to admit it, his professional experience told him that "Blue Life and Death" is very likely to become popular.
The secret lies in the 0.04% increase in the second episode compared to the first episode.
Don't underestimate the 4/10,000 increase. What it represents is that this TV series has successfully retained a large part of the audience, making them willing to continue watching, which is a precursor to the hit.
Otherwise, as a purely new drama, it is a common phenomenon that the ratings of the second episode will drop!
What makes Zhu Minghe palpitate the most is that in the first and second episodes of "Blue Life and Death", the real hero and heroine have not yet appeared. Chen Feier, the singer's biggest selling point, will appear in the third episode debut!
He knew very well that if there were no accidents, the ratings of the third episode of "Blue Life and Death" would still increase.
Maybe it will directly break 0.3%!
Thinking of this, Zhu Minghe couldn't help feeling restless in his heart.
He tugged at the tie around his neck, and controlled the mouse to close the new view distance page.
Out of sight out of mind!
But only a few minutes later, Zhu Minghe reopened the browser.
This time he did not log in to the official website of New Vision, but entered the URL of Feixun Video.
Zhu Minghe knew that "Love in Blue" was also broadcast on Fetion Video, so he wanted to see how the on-demand viewers commented on "Love in Blue", and then predict the future ratings trend of this TV series.
At this moment, Zhu Minghe forgot one thing.
That is, since the moment he rejected Lu Chen, this TV series has nothing to do with him.
He didn't need to be so concerned.
It can only be said that I was stunned!