In December, there are no popular TV dramas premiered in China.
But next month and during the Spring Festival, the situation will be completely different. Several big productions that are being preheated for promotion will participate in the extremely fierce competition for ratings, and the market will become extremely cruel.
Therefore, for many TV dramas with small and medium investment, December is a rare gap period. There are not a few new dramas premiered in the same period, including some weekend dramas.
"Blue Life and Death" is a new drama with a medium-to-low investment. The first and second episodes of the first broadcast scored 0.22% and 0.26% of domestic ratings respectively. !
As for whether it can withstand the offensive of popular dramas that will be broadcast in January, it is still unknown.
In terms of online on-demand, "Blue Life and Death" faces even stronger opponents. Feixun Video's self-made drama "Sweetheart President" crushes the former in terms of the number of on-demand.
However, those who are interested will find that, regardless of the number of on-demand, "Blue Life and Death" may not lose to "Sweetheart President".
That is the audience evaluation and comments of the two plays.
As of the 15th, "Sweetheart President" has 27 million+ views on Feixun Video, with a score of 6.4 and 120,000+ comments.
And "Blue Life and Death" has 11 million+ on-demand views, a score of 8.9, and 110,000+ comments!
That is to say, the number of on-demand views of "Blue Life and Death" is less than half of that of "Sweetheart President", and the number of comments is very little different, and the score exceeds the latter by a full 2.5 points!
Although the ratings are not directly proportional to the number of on-demand episodes, and many popular dramas have low ratings, but some high-scoring works are in a mess, but combining the number of comments and content, we can see the mystery.
In the comment area of "Sweetheart President", the content of complaints accounted for the majority.
"It's another boring IP drama. The scriptwriter doesn't talk about plot logic at all. The story is a complete mess!"
"Tao Sicheng's acting skills are good, he's a really handsome guy, Jing Yao looks a little too old."
"Did Jingyao's face get an injection? Why is she smiling so hard?"
"Being forced by my girlfriend to watch this movie, my brother really vomited, I can't stand a single episode, please let me go!"
"I haven't read the novel, but the plot of the story is too familiar. It's Mary Su, the domineering president."
"It's reasonable, these handsome men and beauties are still very eye-catching, okay?"
"This is an urban fashion drama. It's enough to watch the beauties change clothes, and the rest is not important, hahaha!"
"I like Tao Sicheng too!"
In contrast, the audience's comments on "Blue Life and Death" have very little negative content.
Some are not complaining about the storyline.
"It's beautifully shot!"
"A very interesting TV series, the first episode can attract me."
"Yin Enxi is so pitiful. If she hadn't been missed, her fate might have been different."
"If I were Yoon Eun Hee, I might kill myself!"
"I heard that this is a sad drama? Ah! I don't want to watch tragedies, I don't like tragedies!"
"Little Yin Junxi is very handsome!"
"Cui Xin'ai is a scheming whore, very ruthless."
"In fact, she is also very pitiful. Living in such a family has a great psychological impact."
"A weak question, when will Lu Chen show up?"
"Lu Chen and Chen Fei'er should appear in the third episode. I have read Lu Chen's updated novel on his blog."
"Looking forward to the third episode!"
In terms of investment and cast, "Sweetheart President" can definitely kill "Blue Life and Death" in seconds. The former is expected to shoot 40 episodes, gathering many well-known domestic actors, and the script is adapted from a popular online novel.
However, a large investment and a large number of stars do not necessarily mean success. The best example is a domestic blockbuster. Many large-scale productions with a strong lineup and a large investment end up at grandma’s house, and the cost cannot be recovered even if the advertisements are sold out.
The same situation exists in TV dramas. It is difficult to accurately grasp the tastes of the audience. "Sweetheart President" takes a purely commercial route, and is trying its best to please the young audience in every way.
And "Blue Life and Death" is different from the popular youth idol dramas nowadays. This story is not so beautiful at the beginning, and it also hints at the tragedy behind it.
But it is still recognized and liked by many viewers!
On December 19th, under the expectation of many fans, the third episode of "Blue Life and Death" was broadcast on time.
On December 20, the fourth episode will be broadcast.
Cui Xinai is jealous of Yin Enxi, so she tries to make Enxi live her miserable life, but Enxi knows that she will return to her biological mother, so she can only watch her favorite adoptive parents and elder brother emigrate to the United States, but there is nothing she can do. .
As time passed, Yin Junxi and Cui Xinai returned from their studies and returned to their previous birthplace. At this time, Enxi was working as an operator in a hotel. Because Yin Junxi was going to get engaged, he wanted to find this younger sister Enxi who had always been on his mind, but he was always disappointed.
On the other hand, Junxi's good friend Han Tae-seok, because he is an illegitimate child, was arranged by his father to live in a hotel under his name.
The third and fourth episodes of "Blue Life and Death" are two episodes of stories connecting the previous and the next. The hero and heroine and the most important supporting roles in the play all appear, and the plot really begins to be exciting.
0.31% and 0.35%, are the domestic ratings of these two episodes!
Therefore, "Blue Life and Death" jumped to the top of the ratings list of the same type of TV series in the same period, showing the dark horse temperament!
This inevitably caused quite a stir in the industry, causing many film and television production companies and entertainment economic companies to set their sights on this TV series.
If the ratings of 0.22% and 0.26% in the first and second episodes of "Blue Life and Death" are just a little surprising, then these two episodes are really surprising.
Many people don't understand, and some are reflecting.
Whether it's the novel of the same name updated by Lu Chen on the blog, or the previously released trailer and theme song, they all clearly show that this TV series is not the kind of youth idol drama that has a happy reunion.
Then why do so many viewers like to watch it
This kind of ratings is still a long way from being a big hit, but the speed of improvement is so fast that it has completely reached the popular standard.
Could it be that the tastes of the audience have suddenly changed
After watching the content of the four episodes, some people in the industry posted a discussion blog post on the blog, analyzing it from many aspects, and emphatically expounding the advantages of "Blue Life and Death".
First of all, the story is very novel and special, and it does not follow the trend, making it unique among the same type of films.
Secondly, both the director and the screenwriter are careful, there are no obvious loopholes in the plot, and the characters are not exaggerated or artificial.
The kinship, friendship and love embodied in the play are implicit and full of tension, showing the director's profound skills.
Moreover, the performances of several main actors are remarkable, and the biggest highlight is Lu Chen, who is filming a TV series for the first time. The Yin Junxi played by him is not only handsome and handsome, but also perfectly interprets that sentimental and calm temperament.
It's hard to believe that Lu Chen has never made a real movie or TV before, and he is not an acting major.
In addition, Chen Fei'er, who is also filming a TV series for the first time, plays Enxi in the play as pure and soft, although there is still a little lack of acting skills, she still leaves a very deep impression on people!
Therefore, combining various advantages, this industry insider asserted that the ratings of "Blue Life and Death" will further increase, and the real test will be next month.
The last month of 2015 is destined to belong to "Blue Life and Death"!
The popularity of "Blue Life and Death" is also reflected in Feixun's video. With the appearance of Lu Chen and Chen Fei'er, the number of on-demand episodes of the third and fourth episodes has increased significantly, infinitely approaching " Sweetheart President".
In particular, the number of on-demand episodes of the fourth episode has reached 10 million+, which is only a few hundred thousand less than "Sweetheart President"!
However, the score of "Blue Life and Death" did not drop due to the increase in the number of viewers, but instead rose to 9.1 points, with more than 500,000 comments.
The ratings of "Sweetheart President" dropped again, and the number of comments was even left behind by "Blue Life and Death".
This makes Feixun video very embarrassing.
The self-produced drama they promoted was actually losing to a low-cost imported drama on their own territory. Although the traffic and advertising benefits brought by them were not much different, it was still embarrassing-it was embarrassing!
So on the second day after the latest episode of "Sweetheart President" was broadcast, careful netizens discovered that the total number of on-demand broadcasts of this online drama has increased by a large chunk, and the relationship between "Blue Life and Death" has been reopened. the distance.
And Feixun Video has promoted "Sweetheart President" to a greater extent on the homepage.
It's just that these actions can't stop the upward momentum of "Blue Life and Death".
On December 26th and 27th, the fifth and sixth episodes continued to air, and the ratings seemed to skyrocket, directly breaking through the 0.50% mark, reaching 0.51% and 0.55% respectively!
Compared with the premiere episode, it is more than double!
0.5%, is an important symbol to measure whether a TV series is popular or not, and if it exceeds, it is a popular series.
Now not many people doubted the name of the dark horse of "Blue Life and Death".
Some people even began to worry about another large-scale urban drama "My Heart Is Flying", which premiered on January 1st.
And when "Blue Life and Death" became popular, I have to mention another TV series broadcast at the same time, that is the second season of "Urban Love".
This TV series, which was broadcast on the film and television channel of Beijing TV Station, also rejected Lu Chen.
Its ratings for the first episode were 0.17%, dropped to 0.15% in the second episode, and then fell all the way and never got up again. The following episodes all hovered at 0.1%, and even fell to 0.08%.
According to the safety line of 0.1% weekend drama, the ending of the second season of "Urban Love" is very bad.
It's just that not many people care about its fate.
Everyone's eyes are all fixed on "Blue Life and Death" which is creating miracles!