The photos and blog titles released by Lu Chen's studio and Chen Fei'er's studio at the same time not only misled countless fans, but even many friends in their circle sent "congratulatory messages" to express congratulations and congratulations.
Now it's really big!
Seeing that things were developing in an uncontrollable direction, the two studios quickly released the real news.
"After Lu Chen and Chen Fei'er's serious consideration, in order to better expand their business, the two studios will complete the merger in the near future and form a new media company!"
It turned out to be such a "together", not what everyone thought.
So the fans who had a false alarm suddenly complained.
"So it's the merger of studios. I thought I Chen and I Fei were getting married!"
"It's a waste of my feelings and hurts my heart!"
"Compensation, you must pay for the loss of feelings, it scared the baby!"
"Haha, people in the city really know how to play."
"That's also worthy of congratulations. The merging of studios is just the first step for the two to truly be together. Good morning everyone."
"Let me just say, there must be something tricky..."
In addition to the official Vs of the two studios, countless fans went to Lu Chen and Chen Feier's personal blogs to continue complaining, shouting for compensation for mental damage, lost dog food and medical expenses...
Lu Chen accepted the punishment and said that 2,888 fans would be drawn from the IDs in the comment area, and they would give away "A Chinese Ghost Story" peripheral gifts and movie soundtracks worth more than 1 million, as well as movie theater recharge cards!
He also showcases photos of the film's merch on his blog.
Since its release in Hong Kong, "A Chinese Ghost Story" has not only sold well at the box office, but also created a remarkable record, that is, the sales record of peripheral products of Hong Kong films.
You must know that this market was basically occupied by Hollywood blockbusters in the past, and Hong Kong films could not even drink some soup, but "A Chinese Ghost Story" has sold 38 million+ peripheral products so far, shocking the industry.
At that time, Lu Chen also defied the crowd and completed the design and production of peripheral products of "A Chinese Ghost Story" ahead of schedule. He entrusted a large factory on the deep sea side. Whether it was dolls or accessories or daily souvenirs, the quality was absolutely high.
In particular, the figures of Ning Caichen, Nie Xiaoqian, Yan Chixia and Grandma Treant have been divided into multiple versions. Among them, the imitation version and Q cute version are selling very well, and the surrounding stores of several major theaters are all sold out. .
The photos posted by Lu Chen were all taken by professional photographers in the studio. They are beautiful and attractive. Although "A Chinese Ghost Story" has not yet been released in China, it is enough to arouse the interest of fans.
This is a terrible situation. The comment section of Lu Chen's blog was overwhelmed in the blink of an eye. Everyone said that as long as they could be drawn, they would forgive Lu Chen for his "harmful" behavior.
A small turmoil was eliminated. Although Lu Chen paid a price of millions, it was nothing compared to the publicity effect of these comebacks!
As the saying goes, good things come in pairs. On the second day after the two studios announced their merger to form a new company, good news came from Xiangjiang. "A Chinese Ghost Story" passed the review of Xiangjiang Film Association and got a valuable mainland Release the pass card, and at the same time enjoy the one-year preferential support policy of the Xiangjiang government.
This was actually expected. With the excellent box office and reputation of "A Chinese Ghost Story", if the Xiangjiang Film Association gets stuck with this movie, the former will definitely not be ashamed.
It is worth mentioning that "Painted Skin" is also on the list.
This doesn't make people feel too strange. Both Arima Films and Star Arts Entertainment are powerful companies with strong connections in the industry. Although "Painted Skin" was defeated by "A Chinese Ghost Story", compared with other companies in the same period The advantages of Hong Kong-produced films are quite obvious.
Arima Films spent so much money on "Painted Skin", the money lost by Xiangjiang must be recovered in the mainland.
I believe that the two adaptations of the same novel will continue to compete in China.
However, as long as Arima Pictures is not too stupid, it will definitely not go head-to-head with "A Chinese Ghost Story" to compete for the box office.
Therefore, Lu Chen, who got the news, didn't take his original opponent to heart. He asked the studio to submit the original film to the State Administration of Radio, Film and Television for review. On the other hand, he contacted the theater through his partners.
Although it is said that Hong Kong-produced films (co-productions between China and Hong Kong) that go through the green channel have a guaranteed minimum number of films in the first week, it is definitely a big mistake to rely on the above policies to lie down and sleep peacefully.
The domestic theater chains are divided into three parts, and the three major theater chains hold more than 65% of the market share, especially in large and medium-sized cities, the share is even higher, and the right to speak is naturally extremely strong.
In addition to building theaters to expand channels, the three major cinema chains have also mastered or invested in film companies upstream.
Therefore, when it comes to arranging films, the three major theater chains must first take care of the films produced by themselves or related households, then the imported Hollywood blockbusters, and finally other films.
It is conceivable how much will be left in the end, but the competition is still extremely fierce, and there is no way to get in without some background strength.
It is said that at most one-third of the films shot in China can enter the theaters, and the rest can either earn some money in small cities or rural markets, or make a living on the Internet.
This is the most fundamental reason why Lu Chen chose to start his film career in Xiangjiang. Films are different from TV dramas. The market structure has long been solidified, and he has no ability to break through, unless he joins a certain big company.
How could Lu Chen, who was used to being independent, be willing
Of course, with the help of Xiangjiang's film support policy, he took a shortcut. He still had to build a good relationship with the three major theaters, and he needed to give up some of his profits in exchange for support in filming.
Generally speaking, if a movie wants to sell well, quality, publicity and theaters are indispensable!
While "A Chinese Ghost Story" is waiting for review by the State Administration of Radio, Film and Television, and contacting theaters for communication and cooperation, the merger of the two studios has undoubtedly become the top priority at the moment.
Lu Chen and Chen Fei'er have already negotiated. In order to speed up and reduce troubles, the latter's studio will be merged into Lu Chen's studio, and then Lu Chen's studio will be upgraded and registered to form a new company.
The headquarters of the new company, Chen Fei Media, will still be located in the place currently rented by Lu Chen's studio, that is, in the New Era Art Park. There is no need for a big relocation and a new stove.
There are no obstacles to registering a new company, and it can be completed within a week at most, but the first problem facing the merger of the two studios is that the site of the New Times Art Park may not be enough!