Perfect Superstar

Chapter 585: Word of mouth

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"Weekly Movie Talk" is one of Yiwang Video's brand-name columns. It will appear on the homepage every week, so the on-demand rate is quite high. The number of hits per day reaches tens of millions, and it has a group of regular netizens.

Therefore, when the episode of "Weekly Movie Talk" aired on March 26, it was quickly forwarded to blogs and forums, and Lu Chen's fans were immediately "bombed"!

Recently, because of the nomination of the Golden Luan Award, Lu Chen's fan group with Lu Jiajun as the core has been quite upset. Many people complained about their idols, but they couldn't find an outlet to vent.

Now I see Wang Xiaoxu belittling "A Chinese Ghost Story" in the show, and even hinting that "A Chinese Ghost Story"'s box office in Hong Kong was fraudulent. How can everyone bear it

The breath that was suffocated at first turned into cannon fire and blasted towards Wang Xiaoxu!

The main battleground was of course on the Inspur blog, where countless fans criticized Wang Xiaoxu's remarks in the comment section.

"A Chinese Ghost Story isn't good enough just by watching the trailer. Isn't it easy to be a film critic?"

"If you don't understand, don't talk about it. Why don't you believe that "A Chinese Ghost Story" has a box office of over 100 million in Hong Kong?"

"Please don't represent the general audience. You said that if we don't like it, we don't like ghost movies?"

"Bullshit film critics will talk nonsense!"

"Sorry, I watched "A Chinese Ghost Story" in Xiangjiang, and the box office was so good."

"You talk nonsense without evidence, be careful that Lu Chen will sue you for defamation!"

""A Chinese Ghost Story" beats "Painted Skin" by ten blocks, and the domestic box office will never be bad."

"Be careful of being slapped in the face..."

The main focus of the fan bombardment was Wang Xiaoxu's doubts about the Hong Kong box office of "A Chinese Ghost Story", especially the sales performance of "A Chinese Ghost Story" peripheral products. He didn't believe it at all, so he clearly showed that kind of disdain in the show mocking attitude.

To be honest, regardless of the box office, Wang Xiaoxu suspects that the sales performance of "A Chinese Ghost Story" is not unreasonable, because this market is basically firmly controlled by Hollywood movies.

It’s not that domestic practitioners, including Xiangjiang’s practitioners, don’t know how lucrative the benefits of film peripheral products are, it’s just that some things can’t be learned even if they want to, and it’s not that no one tries to open up this market, but the result is often head-to-head flow.

There are many examples of people who have suffered losses, and people in the industry have lost confidence. Even if it is a film with a box office of over one billion, they have no intention of investing in peripherals.

Based on his understanding of the domestic and Xiangjiang film market, Wang Xiaoxu didn't believe that Lu Chen would spend money on peripheral products in advance—unless he had the ability to predict and know that his film would be a hit.

The production of many peripheral products needs to be prepared long in advance, and many things involve design, mold opening, processing, packaging and many other processes. Therefore, it is advertised that "A Chinese Ghost Story" sold more than 40 million copies in Xiangjiang Surroundings are really incredible - how much goods do you have to prepare in advance

Wang Xiaoxu analyzed according to common sense and concluded that the sales data was fraudulent, but he didn't know where Lu Chen's confidence lies.

And this columnist and film critic has always been known for his sharp writing and straightforward speech. Facing the bombardment of thousands of Lu Chen fans, he will not close the comments like a turtle like the official blog of the Jinluan Award, but Not to be outdone, he fought back.

Wang Xiaoxu updated his blog right away, using thousands of words to respond to the voice of doubt, and replied to refute the comments of many netizens, the words were quite fierce.

In his new blog post, he listed a large number of data and examples to prove that "A Chinese Ghost Story" will not have a big market in the mainland. Facing the back and forth attack of two Hollywood blockbusters, he must do nothing, and at most earn a few fans. New year's money, sales of peripheral products are even more jokes!

Wang Xiaoxu said sarcastically that "A Chinese Ghost Story" was released at this time, apart from proving that Lu Chen was overwhelmed by previous success, it was basically self-defeating, and reality would give Lu Chen a hard education.

As for Lu Chen's fans, Wang Xiaoxu was even more rude, directly denouncing them as "naval troops" and "Internet mobs".

Wang Xiaoxu's tough attitude, coupled with the cynical response, made the battle on the blog more intense. More and more fans of Lu Chen participated in it, which even had a certain impact on Lu Chen.

You must know that Wang Xiaoxu belongs to half of the insiders. He has his own friends and contacts in the entertainment and literary circles. Facing the siege of so many people, someone must stand up and help.

A number of well-known bloggers expressed their support for Wang Xiaoxu either implicitly or explicitly in their blogs, believing that his judgment on "A Chinese Ghost Story" was not wrong, and even hinted that someone was using it to create hype.

This Internet spat really made the keywords of A Chinese Ghost Story appear on the homepage of Inspur Blog.

Under such circumstances, Lu Chen, who was lying down and shot, could not remain indifferent.

Lu Chen has always attached great importance to his fan group. A large part of the work of Lu Chen's studio was in the management of fans.

Fans make stars, and an artist without fans is nothing, but sometimes fans will cause trouble for stars, such as this blog battle, outsiders seem to be inseparable from Lu Chen.

Of course, Lu Chen can keep silent, or say a few casual words in an understatement, but this will inevitably hurt the hearts of those fans who enthusiastically support him-many fans are very sensitive and fragile.

Therefore, after careful consideration and consultation with the company's media and public relations department, Lu Chen posted a new blog post on his personal blog at 8 pm on the 28th.

In this blog post, he first thanked his fans for their support, and also thanked everyone for their love for "A Chinese Ghost Story". Everyone has the freedom to express their ideas, but this freedom should not be unlimited.

Looking back on the past six months, Lu Chen is very proud and very proud, because he wrote, directed and acted in his first movie, and won very good results and reputation in Xiangjiang.

Now "A Chinese Ghost Story" is about to be released in China, and to meet with fans, although he is facing strong pressure from two Hollywood blockbusters, he is confident in realizing the goal he set for "A Chinese Ghost Story".

That is, the domestic box office exceeded 500 million, and the sales of peripheral products exceeded 100 million!