The film industry is a high-profit industry. As far as the current domestic film market is concerned, there are so many film companies among them. The three major cinema lines and small and medium cinema lines are desperately building cinemas all over the country. An extra bite on the incomparably large cake.
In the past ten years, there have been many films with an investment of only 20 to 30 million yuan that have achieved great success, and finally won an astonishing box office of hundreds of millions or even over one billion. The profits are high enough to make traditional industries feel ashamed.
But a careful analysis of these low-budget high-grossing films reveals the mystery of them—either youth idols or comedies, basically without exception.
Other high-grossing films come from high investment, with investments ranging from 100 to 200 million yuan everywhere. Domestic blockbusters are desperately trying to get closer to Hollywood in terms of special effects, which also leads to continuous increase in production costs.
As a domestic film, "A Chinese Ghost Story" has not surpassed everyone in the box office. There are many domestic films with a box office of over 500 million in the first week, and you can cite seven or eight or nine examples at random.
However, "A Chinese Ghost Story" is a fantasy ghost film with a small investment cost. The box office of 420 million in the first week makes it a very special case, and it seems to have opened a door for colleagues in the industry.
It turns out that this type of movie can be shot like this!
There are not many computer special effects involved in "A Chinese Ghost Story", and the production is quite sophisticated. Many shots use props and traditional shooting techniques, but after editing and synthesizing, the effect is very good, especially the battle scenes can be called ingenious. Compared with that I don't know how strong this colorful and fancy special effect is.
And the reason for its success is not only this, the characters with distinctive personalities, the poignant and moving love story, including the appearance of the main characters, and the impeccable ancient soundtrack, together constitute a classic!
That's right, a classic!
After watching "A Chinese Ghost Story", many people in the industry believe that this film is enough to lead the new trend of domestic fantasy/ghost films, and is fully qualified to become a classic.
On the Internet, the word-of-mouth of "A Chinese Ghost Story" remains high, and the overall rating has remained at A level. Many film critics gave strong recommendations on their respective blogs, and the entertainment media reported and paid attention.
The combination of all these factors has created the box office height of "A Chinese Ghost Story", and also overwhelmed the new and biggest competitor "Legend of the Holy Land".
Compared with "A Chinese Ghost Story", the just-released "Legend of the Holy Land" has a much worse reputation. This Hollywood blockbuster has a lackluster box office in North America. It originally wanted to make money in China, but the audience didn't buy it much.
On April 10, the box office of "A Chinese Ghost Story" dropped slightly to 81 million, a big step towards the 1 billion mark, while "Legend of the Holy Land" dropped to 47 million, although the box office exceeded 100 million in two days , but such a high rate of decline clearly indicates a bleak outlook.
What's interesting is that another domestic film "Our Youth Is Not Lonely", which was released at the same time as "A Chinese Ghost Story", actually bucked the market with a small increase of one or two million, which set off the powerlessness of "Legend of the Holy Land".
Nowadays, domestic movie audiences have already experienced the baptism of big waves of Hollywood blockbusters. Pure special effects and visual stimulation are obviously unable to meet everyone's movie-watching needs, so "Legend of the Holy Land", which pays attention to special effects and lacks plot, is naturally easily abandoned.
From a certain point of view, the days when a random Hollywood blockbuster could sweep the domestic market are long gone!
But many people in the industry believe that if there is no "A Chinese Ghost Story", or if "A Chinese Ghost Story" is replaced with "Painted Skin", which has been released in advance, the box office of "Legend of the Holy Land" will not be so ups and downs.
On the evening of April 12th, Chenfei Media held a celebration party for the box office of "A Chinese Ghost Story" at the Meikadi Culture and Art Center in Beijing.
Now the movie threshold is getting higher and higher. In the past, it was worth celebrating if the box office exceeded 100 million. Now it will be laughed at if it is less than 500 million. Qualified!
The actual box office of this movie has already attracted the attention of the industry, so on the day of the celebration, all the media invited by Chenfei Media were present, and there were also many uninvited reporters gathered outside the art center, wanting to Take a chance.
The 500 million achievement celebration of "A Chinese Ghost Story" was quite grand. It started planning a few days ago, and invited all the original crew from Xiangjiang, including Nie Mingzhu, who played the heroine, and Yan Chixia. The actor Ma Rongzhen.
The two also received a lot of attention from the media, especially Nie Mingzhu, who has become popular in the Mainland with "A Chinese Ghost Story", became the focus of the scene, and countless flash lights were lit on her.
As usual, in addition to media reporters and guests in the circle, there were also many lucky fans, all of whom were qualified through the blog lottery.
These fans and guests received an exquisite gift upon entering the venue, and they were all very satisfied. They also made the atmosphere extremely lively, especially when Lu Chen, Chen Feier, Nie Mingzhu and Ma Rongzhen jointly opened the When a huge bottle of champagne was served, the audience burst into cheers!
Afterwards, Lu Chen was interviewed by many media. There were nearly twenty microphones with logos stretched out in front of him, and even more reporters surrounded him.
A reporter couldn't wait to ask: "Lu Chen, may I ask if you will shoot the second part of "A Chinese Ghost Story"?"
Lu Chen shook his head without thinking: "No, but I have already sold the copyright of "A Chinese Ghost Story" to a partner, so the second or even the third part may be filmed, but I will not participate in it again. "
He wanted to make a movie, but there were so many scripts to choose from, there was absolutely no need to rely on sequels to make money.
This surprised the reporters a little bit, knowing that a sequel to a blockbuster movie was a matter of course, and Lu Chen was willing to give up this lucrative profit.
But then again, if he didn't play the leading role, the sequel would be a lot paler!
"So what do you want your second film to do?"
Lu Chen smiled slightly and said, "This is a secret for the time being. Right now, I'm preparing to shoot my third TV series "My Love from the Star", which is expected to be launched by the end of this month."
This can be regarded as a piece of news, which must be of interest to many of Lu Chen's TV fans.
But the reporters were not satisfied, and someone asked: "Excuse me, why did this movie choose a newcomer as the heroine, and Chen Fei'er played the villain boss?"
The inquiring reporter's eyes sparkled, obviously hoping to dig out some big news from Lu Chen's mouth.