Wang Xiaoling returned to the company before get off work.
Seeing Lu Chen, she was naturally very pleasantly surprised, and complained that Lu Chen didn't bring his girlfriend along.
She is a fan of Chen Fei'er.
Gao He asked about the cooperation with the 7795 platform, and Wang Xiaoling said that the contract has been signed, and when Kaixin.com is officially launched tomorrow, they can place promotional advertisements on the 7795 website.
7795 claims to have 50 million+ registered members, and its daily IP visits exceed 10 million. Although the data must contain moisture, the effect of publicity on its platform is quite good.
Of course, advertising costs are not cheap.
"This time I came here, and I brought money..."
In the evening, Gao He and his wife invited Lu Chen to have dinner together. After drinking a few cups in the private room, Lu Chen said, "You should be able to get the money tomorrow. Don't just think about saving money. You have to spend what you should spend. The people you should invite Just please!"
Gao He and Wang Xiaoling looked at each other, Gao He scratched his head, and said embarrassingly: "Third brother, you have already made an additional investment, and this time..."
Wang Xiaoling quickly added: "Now our company has enough money."
It has been seven or eight months since Happy Interactive Entertainment was established. The monthly office rent, salary and other expenses are at least 600,000 to 700,000. In addition to the investment in various equipment, the original joint investment of 5 million has already been burned. It was all gone, and it was only because of Lu Chen's additional sum that the situation was maintained.
Both Gao He and Wang Xiaoling are college students who have just graduated and have no experience in running a company. They have paid a lot of "tuition fees" all the way up to now, and they have been burning money like this without any income. Naturally, they will not be at peace .
And when Lu Chen made additional investment, he didn't dilute the shares of the two of them at all, and kept it at 10%. Now that he wants to inject money again, it will bring great pressure to the two of them.
Lu Chen shook his head with a smile and said, "Enough? That's impossible!"
After a pause, he continued: "For the game Happy Farm, we need to invest at least 10 million in promotional expenses, and we will continue to add more in the future, and then we will develop new projects."
10 million publicity expenses!
Both Gao He and Wang Xiaoling were dumbfounded, because [Happy Farm] is just a small game, which belongs to the category of casual virtual business in online games, and the production cost is very low. If it is not developed by itself but entrusted to a mature and experienced company to produce, the cost Estimated to save half.
Lu Chen actually wanted to invest tens of millions of publicity fees on [Happy Farm], which was beyond the imagination of the two of them. They couldn't help but ask, "Can we make back the cost with such a high investment?"
The two of them knew that Lu Chen was rich, and he was very rich. A song could sell for millions, but this way of burning money made them feel heartbroken.
Wang Xiaoling's original advertising budget for [Happy Farm] was no more than a million at most.
Lu Chen patiently explained: "I have confidence in Happy Farm and believe it can bring us ten times or even dozens of times in return, but we can't be satisfied with one or two small games, we should have bigger goals."
The memory from the dream world gives Lu Chen a steady stream of inspiration and creativity. After [Happy Farm], Happy Interactive Entertainment can continue to do [Fruit Ninja], [Plants vs. Zombies], [Angry Birds], etc. The hugely successful mobile game in Dream World.
But the development of these casual mobile games is just laying the foundation for happy mutual entertainment, and Lu Chen's goal is even more ambitious.
"Do you know "Swordsman"?"
Gao He nodded without hesitation, and said, "I know, I also bought a hardcover version to keep at home. It's a wonderful martial arts novel. It's really well written!"
"Swordsman" is currently a best-selling book in the domestic book market, and it also set off a wave of new martial arts. It has received rave reviews from readers and has a large number of fans.
Lu Chen said: "I have bought all the copyrights of "Swordsman" and I expect to start shooting the "Swordsman" movie trilogy in the second half of the year."
"Really?"
Gao He suddenly opened his eyes wide, showing a look of surprise: "That's great, you must play Linghu Chong?"
Lu Chen said with a smile: "I'll talk about it when the time comes, and I won't hide it from you. The investment in these three "Swordsman" films has reached at least 200 million, and they will be the most important projects I will operate this year."
Gao He said sincerely: "It will definitely succeed!"
But Wang Xiaoling, who was sitting next to him, asked thoughtfully, "Lu Chen, are you also planning to adapt "Swordsman" into a mobile game?"
Compared with Gao He who prefers to study technology, Wang Xiaoling's mind is much more flexible, and after more than half a year of honing, she has shown a certain talent in business, so she is keenly aware of Lu Chen's intentions.
"That's right!"
Lu Chen clapped his hands and said, "Not only mobile games, but also real online games!"
If it was said that when Happy Interactive Entertainment was established, Lu Chen mainly wanted to help the couple in front of him, but now his development ideas for Happy Interactive Entertainment have been broadened too much.
Happy Interactive Entertainment can be fully integrated into his big IP plan, sharing the two major parts of IP-adapted games and animation, especially games are a very important part of the plan.
A movie earns one billion at the box office in China, and it is divided into three or four billion. After deducting costs and taxes, it is only about one or two million. Song, as long as you don't mess around, you are just a hen that lays golden eggs.
Of course, the competition in this industry is extremely fierce. Lu Chen's plan is to start with small games like [Happy Farm], let Happy Interactive Entertainment continue to grow and grow, and move towards the highest goal.
"Happy Entertainment's current site is too small, and we will definitely move to a new place in the future. We need to recruit more and more professional talents, such as animation design, game planning, development engineers, programmers, art designers..."
Lu Chen talked eloquently: "That's why I said that the money in the company's account is not enough at all, and [Happy Farm] needs a process from going online to making a profit. We can't waste time here."
Gao He and Wang Xiaoling had nothing to say. According to Lu Chen's goal, spending tens of millions would not be too much.
[Happy Farm] and "Swordsman" online games, including mobile games, are completely different. The latter requires too much manpower and material resources.
Thinking that the two will still own 10% of the shares in Happy Interactive Entertainment in the future, it feels like a dream.
Lu Chen raised his glass and smiled, "Don't think about it now, come on, let's toast to success!"
Tomorrow is the day when [Happy Farm] is officially launched.