At 8:20 p.m., [Whale TV] Lu Chen's anchor room.
Nearly two years have passed, and now Lu Chen's live broadcast room has become a well-known sign in [Whale TV], with records such as the most fans on the entire platform, the highest online number, and the highest reward.
The cooperation between Lu Chen and [Whale TV] can also be regarded as a model of cooperation between celebrities and new online media. Lu Chen gathered a large number of fans and popularity through this online platform, and [Whale TV] also used the landing Morning has gained countless benefits.
Last year alone, [Whale TV] signed more than 10 well-known celebrity anchors, which brought a significant increase in registered users, which can be described as a win-win situation.
Although it was said that another platform offered Lu Chen an extremely high price, Lu Chen insisted on renewing his contract with [Whale TV], and the cooperative relationship between the two parties is very good.
In order to retain Lu Chen's "big name", [Whale TV] has done a lot of optimization and resource allocation for his anchor room, and even added membership functions for Lu Chen's fans.
Tonight, the first episode of the first season of "The Voice of China" will be broadcast live on Zhedong Satellite TV. [Whale TV] has obtained the authorization to broadcast it, and started promoting it a few days in advance, so at this moment, a large number of people have gathered in the anchor room Lu Chen fans and onlookers.
Watching TV variety shows is naturally the best with a large-screen TV, and the definition is also the highest. However, the utilization rate of TV among young people has dropped significantly. Even if everyone has a TV at home, many people still choose to watch it through Network to watch.
[Whale TV] This kind of anchor platform is different from ordinary video websites. The interaction in the live broadcast room is more interactive. You can post bullet chats and reward fish balls to express support, which is more interesting and entertaining.
Therefore, just after 8 o'clock, the online number of Lu Chen's exclusive anchor room has exceeded the 2 million mark, and it is still increasing at a rapid rate. It is estimated that it will not be a problem to exceed the record of 3 million.
Tonight, the webcast host of "The Voice of China" is Li Feiyu, who everyone knows and loves!
"The show is about to start, are your fish balls ready?"
It was a response to everyone's call, and the bullet screen was like a wave in an instant, mixed with countless falling fish balls.
It is very common for this kind of scene to appear in Lu Chen's anchor room. Many rich fans don't even bother to buy a hundred times fish balls, and they are all released by aircraft carriers.
Then at the next moment, an extremely dazzling interstellar warship appeared out of the sky, crushing the audience in an instant, and with the backdrop of thousands of fireworks special effects, it almost blinded countless dogs' eyes.
Super starship!
This is Lu Chen's exclusive tipping item in the anchor room - the Super Starship, which costs 10,000 yuan. Not only does it have the effect of broadcasting announcements on all platforms, but it can also instantly clear the screen, super dazzling special effects and other powers.
After this exclusive item was launched by [Whale TV], Lu Chen has "launched" more than a hundred super starships in the anchor room, which is equivalent to 1 million rewards.
It must be explained that the Super Starship is the highest-level special reward item of [Whale TV]. Neither the platform nor Lu Chen will share even a penny of the benefits. It will all be donated to the Chen Fei Charity Fund , for the treatment of poor leukemia patients.
As soon as the Super Starship came out, the onlookers suddenly became restless.
"Local tyrants, local tyrants begging for support!"
"Damn it, Starship Battleship has spawned before it even started, and we're going to break the record again tonight."
"Well, support the caring local tyrants, and please hug your thighs by the way."
"Brother Hao, may I ask if you still lack dog legs?"
"Hahaha… "
In the noisy hustle and bustle, the time came to 8:30, and "The Voice of China" started!
Everyone's attention was drawn to it.
In the passionate opening song, the well-arranged No. 1 studio hall of Zhedong Satellite TV presented a brand-new look in the eyes of audiences across the country. Countless colored bars fell from the sky and 1,250 audience members applauded enthusiastically. , so that the atmosphere of the scene reached a climax from the very beginning.
The camera dives from top to bottom, and then rotates forward, and the four mentors sitting on the red swivel chairs become the focus.
Then everyone was surprised to find that the four instructors turned their backs to the stage and faced the audience!
Each instructor enjoys a three-second close-up before the camera zooms in on the big stage, where a presenter in a blue slack suit, microphone and digital teleprompter in hand strides into the spotlight.
He was in his thirties, tall and thin, with fair skin, wearing a pair of black-rimmed glasses and looking refined, with a confident smile on his face.
Facing the audience, the live host said loudly: "First of all, let us welcome the four mentors who will decide on the trainees tonight. They are..."
"Teacher Chen Fei'er!" "Tutor Liao Jia!" "Tutor Shi Fang!" "Tutor Lu Chen!"
When the host clicked on a tutor, the tutor stood up and waved to the audience, winning rounds of applause.
"Tonight, the four music instructors are all looking for a real good voice. They are all ready to go. They are ready. Zhonghua Automobile's world premiere of Zhonghua Good Voice starts now~"
When he said the last few words, his voice suddenly rose a lot, it can be said that the sound shook the audience.
The audience at the scene responded with warm applause and cheers.
The brand name of the first season of "The Voice of China" was won by Zhonghua Motors at a price of 27 million. At that time, many brands participated in the competition, but including Coca-Cola, they were all defeated by Zhonghua Motors, which was bound to win.
When the news came out at that time, it caused a sensation in the industry circle, because "The Voice of China" is a brand new talent show, and in the current situation that the talent show is about to be done badly, Zhonghua Auto throws so many It's surprising that money came to join in.
You must know that Zhedong Satellite TV is not CCTV, and many variety shows on CCTV do not have such a high naming fee.
But it is understandable to look at the inside story through the appearance. First of all, as the number one brand of domestically produced cars, Zhonghua Motors spends hundreds of millions of billions in advertising costs every year, and 27 million is nothing to them.
Lu Chen, the program creator, major shareholder and mentor of "The Voice of China", is himself the endorsement star of China Automobile, and the two parties already have a good cooperative relationship.
In addition, "The Voice of China" has a good name, and it is not so incomprehensible that Zhonghua Auto won it at a high price.
Of course, whether this investment in advertising titles can be worth the ticket price depends on the content of the program itself.
"The Voice of China", which has four famous mentors, is able to carve out a place in the extremely competitive TV variety show, and tonight's premiere is undoubtedly crucial!