At present, the ratings surveys of domestic TV programs are independently completed by the New Line of Sight Company under the State Administration of Radio, Film and Television, which is a state-owned third-party authoritative organization.
Ordinary media or viewers want to know the ratings of a TV series or variety show broadcast that day, so they can log on to the official website of New Vision Company the next day to see it. The official website of New Vision also has a very detailed ranking list. It is clear at a glance which is higher.
But this is not the case for TV stations. All state-owned TV stations in the country can obtain real-time ratings data from New Line of Sight through special channels.
Relying on the powerful resources of the radio and television department, New Sight Company collects and aggregates the data of digital TV end users and regular webcast platforms in real time. Although there is an unavoidable delay, its authority is beyond doubt.
Of course, Zhedong Satellite TV is connected to the channel of the new line of sight company. The reason why Tian Tian has to stay in the TV station is to be able to get this important data in the first place.
"The Voice of China" premiered at 1.07%, and after 12 minutes of airing, the ratings jumped to 1.78%, a surge of 0.71%!
If it is said that the high start of more than 1% was expected by Tian Tian, such a fierce increase made her heart almost jump out of her chest, and her face flushed red.
As someone in the industry, Tian Tian knew very well what this meant.
This is a precursor to the show's popularity!
The number of TV viewers today is no longer comparable to that of the past. In the era without the Internet, the most important pastime for everyone was watching TV. Therefore, many excellent TV dramas or programs can often achieve extremely high ratings. In dozens, ratings myths continue to emerge.
Now with the advent of the technological age, entertainment methods are becoming diversified and multi-polarized. Young people are more enthusiastic about online entertainment. Fewer people are willing to sit in front of the TV and watch TV, and their requirements are getting higher and higher. , The competition of hundreds of TV stations has already turned the TV market into a red sea.
Correspondingly, whether it is a TV drama or a variety show, the ratings are no longer possible to create the previous data. Many variety shows have an average rating of 0.5% and can be regarded as branded programs.
The remote control is in the hands of the audience, and the current audience is very impatient. If a new program fails to attract them at the beginning, they only need to press the remote control in their hands lightly, and there will be another Hundreds of options.
The beginning is the most critical, just like a new novel, if you don't catch people at the beginning, readers won't buy it.
So when the ratings of "The Voice of China" pulled a very beautiful positive line on the screen, how could Tian Tian not be excited and not excited
Of course, she knew that it would be too early to be happy to celebrate the victory now, at least until the dust settled after the show, so she tried her best not to lose her composure on the spot.
But the former colleagues who were also in the director's room did not have so many scruples, and congratulated Tian Tian one after another.
"President Tian, congratulations!"
"It's definitely a smash hit. I estimate that the first episode tonight will break 2 on average."
"It's definitely not a problem to break 2, and it's possible to break 3!"
"Sister Tian Tian, you must treat me!"
Everyone is also really happy for Tian Tian. Although the latter has long since left Zhedong Satellite TV, his popularity in Taiwan has always been very good. A few days ago, he hosted a banquet at the Shangri-La Hotel and entertained a group of colleagues.
In addition, the popularity of "The Voice of China" is of great benefit to Zhedong Satellite TV and everyone. The annual advertising performance of the TV station is related to everyone's year-end bonus!
Although "The Voice of China" has just started, it is indeed too early to congratulate, but it is definitely right to ask for a good word first.
"That's right, Tian Tian wants to treat guests!"
At this moment, the door of the studio was pushed open, and a middle-aged man walked in with his head held high.
"Master Gao!"
Seeing the visitor, everyone got up one after another, even Tian Tian was no exception.
This middle-aged man is Gao Guangzhi, the director of Zhedong Satellite TV. He is a well-known young figure in the radio and television system. He has been transferred to Zhedong Satellite TV as the director of the station for less than two years. His reforms have a high prestige in Taiwan.
It was under Gao Guangzhi's leadership that Zhedong Satellite TV launched its own dramas and variety shows everywhere, gradually increasing Zhedong Satellite TV's influence in the industry, and its advertising revenue increased significantly.
The cooperation between Zhedong Satellite TV and Star Factory Media was also facilitated by Gao Guangzhi.
So even Tian Tian, who is reserved and delicate like a princess, behaves extremely well-behaved in front of Gao Guangzhi, and she is indeed the latter's junior.
Gao Guangzhi raised his hand with a smile and said, "Everyone sit down and continue working, don't worry about me."
Although that is the case, how many people can really sit still
Tian Tian asked curiously: "Director, why are you here?"
Gao Guangzhi smiled and said, "Why can't I come? I came to see the ratings of this show."
Tian Tian proudly said, "Didn't I disappoint you?"
Gao Guangzhi said: "Don't get too excited, the start is good, the key is whether you can persevere."
Tian Tian nodded obediently, looking like an honest child.
While the two were talking, the data on the screen was still slightly increasing.
This is very rare, because it is commercial time, and usually there will be a temporary drop in ratings during commercial time, because there are always impatient TV viewers switching channels at this time.
Such a scene made Gao Guangzhi somewhat surprised.
At the beginning, he advocated cooperating with Star Factory Media to introduce "The Voice of China" by purchasing and broadcasting copyrights, instead of the self-made reality talent show plan proposed by others. This cooperation.
In addition, there is also the relationship between Tian Tian's family.
But Gao Guangzhi didn't expect that the ratings of "The Voice of China" would be so good. It was a dark horse to drive high and go high, which made him feel that he had made a mistake in the previous cooperation and negotiation.
You must know that the contract between the two parties is divided according to the ratings. The higher the ratings, the more benefits Zhedong Satellite TV will give up.
But this idea only flashed in his mind and disappeared in an instant. The higher the ratings of "The Voice of China", the greater the advertising revenue of Zhedong Satellite TV, and the influence it brings cannot be measured by direct benefits. .
This is a win-win cooperation!
Just as Gao Guangzhi changed his mind, the advertisement on the big screen ended, and the screen returned to the program scene.