The first season of "The Voice of China" premiered on May 19 on Zhedong Satellite TV, and it has been aired for seven consecutive episodes when universities and colleges across the country begin their summer vacation.
This novel singing reality talent show has attracted much attention from the very beginning. The lineup of four big-name instructors can be said to have earned a lot of attention, and the ratings of the first broadcast did not disappoint, with an average rating of 2.26%. , the highest ratings exceeded 2.50%, topping the list of domestic TV variety shows in one fell swoop.
But the really jaw-dropping thing is yet to come. In the following issues, "The Voice of China" simply swept the market, its ratings rose steadily, and it easily broke through the threshold of the phenomenon level, becoming the most popular TV show in recent years. An eye-catching variety show.
By the seventh episode on June 30, the average ratings had reached an outrageous 6.35%, crushing another talent show that was ranked second into scum!
While being shocked, colleagues in the industry also conducted in-depth research on the program of "The Voice of China".
"The Voice of China" is undoubtedly very distinctive. Compared with the previous programs of the same type that are almost routine, it has many innovations.
The most obvious one is undoubtedly the four mentor swivel chairs. The concept of blind selection of mentors is really amazing. It first guarantees the fairness of the selection, does not look at people or faces, only listens to the voice, which completely fits the theme of the show.
After "The Voice of China" became popular, many imitation shows appeared on the Internet. Many netizens used swivel chairs at home or in the office as props to imitate the blind choice of tutors. The funny videos they made were very popular. , with very high click volume.
Then the two-way selection of mentors and contestants is another highlight. In previous programs, the judges chose contestants, but the contestants of "The Voice of China" can choose mentors. As long as more than one mentor turns around in the blind selection, then they have power of choice.
And when many instructors turned around, the instructors even fought for the student, which greatly increased the fun of the program and added suspense in the choice, so the audience felt particularly attractive watching it.
Afterwards, the internal PK of the mentor team and the PK of different mentor teams will undoubtedly firmly grasp the hearts of the audience.
In addition to these highlights, "The Voice of China" has many small details. For example, in this program, singers can only sing Chinese works, and foreign language songs cannot be on the stage. Although some singers who are good at English songs express this dissatisfaction, but could not shake the producer's decision.
Although this is a small rule, it has made the audience have a high degree of favorability and recognition for "The Voice of China", because in the past singing talent shows, many singers like to show English songs, but there are many The judges also liked it very much, and most of the audience couldn't understand it, which greatly opened up the distance virtually.
With novel ideas, down-to-earth rules, outstanding players and a strong mentor team, the success of "The Voice of China" is by no means a fluke.
The super high ratings of "The Voice of China" also brought huge benefits to the program producers and broadcasters.
The first is Star Factory Media, who was originally an unknown newcomer in the circle, and no one knew about it except for the small circle in Hangzhou.
But now, the name and logo of Starworks Media have been transmitted to the TV screens of thousands of households along with "The Voice of China".
The "Voice of China" produced by Star Factory Media signed a gambling agreement with Zhedong Satellite TV. The money is calculated according to the ratings. The higher the ratings, the more money you can get. The star factory brings a lot of money.
But Zhedong Satellite TV spent the money very happily, because the ratings of the program are directly linked to the advertising revenue. Although the advertising prices signed in the early stage, such as title sponsorship, and spot broadcasts, are not very high, the new brand wants to If you want to squeeze in, you have to bleed hard once.
In addition, Zhedong Satellite TV still has an advertisement for the Good Voice concert in its hands. Now the price has been raised to an astonishing level, and there are many big brands looking for advertising cooperation for the next season.
Therefore, no matter how much money is distributed to Star Factory Media, it is nothing compared to these advertising expenses.
In such a good situation, Zhedong Satellite TV is planning to conduct public bidding for the advertisement of "The Voice of China" in the second season of next year in accordance with the CCTV model.
Zhedong Satellite TV must be making a lot of money, but making money is one aspect, and another aspect is that Zhedong Satellite TV has made a very happy turnaround in variety shows, which has greatly expanded its influence.
"The Voice of China" is so popular that Shonan Satellite TV's "The Strongest Singer" and Beijing Satellite TV's "Singing China" originally started in June have been delayed, and the auditions are expected to start at the end of July.
Although the explanation given by the two satellite TV stations was due to organizational reasons, everyone knew that this was just an excuse. The real reason was that neither of the two TV stations had any confidence to be tough with "The Voice of China", and they had to avoid the edge in order to ensure the ratings.
It's okay for Beijing Satellite TV. As the number one overlord of local satellite TV stations, Shonan Satellite TV actually chose to avoid the war. Even if it is a wise move, it still makes people feel very different.
In addition to Star Factory Media and Zhedong Satellite TV, the four mentors also gained a lot of popularity and attention through this program. Lu Chen and Chen Fei'er are not bad. The popularity of the two is already extremely high. Shi Fang and Liao Jia has really returned to the public's attention, and on the basis of the original profound background, he will reach a new height!
As for the students, the singers who performed the best in the first seven episodes have become popular. Her/their personal post bar has been quickly established, the number of followers has skyrocketed, and they have their own market value.
The most typical example is An Xin, this unknown bar singer, who was offered a price of more than 100,000 yuan for a performance. Although it was only a temporary offer, it was enough to prove her popularity.
This is the crowd effect brought about by phenomenal programs. Everyone is a winner. The brand effect formed by "The Voice of China" in a short period of time will only bring more and more benefits.
This well-known brand belongs to Star Factory Media, and Lu Chen and Chen Feier jointly hold a large amount of shares in Star Factory Media. Compared with Lu Chen's previous investment in Kaixinhuyu, the return is not inferior at all!
This undoubtedly put a new halo on Lu Chen again.
On July 2, Lu Chen took Chen Fei'er, Lu Xue, who had just had a summer vacation, and a special guest, and drove back to his hometown in Binhai from Hangzhou.