Cheongdam-dong, Gangnam District, Seoul.
"So-and-so-dong" in South Korea is equivalent to "so-and-so street" in China. Cheongdam-dong is located in the most prosperous and affluent Gangnam district in South Korea, which is also regarded as the core of the Korean entertainment industry.
Famous entertainment agencies such as SMG, T-RF, REOP, etc. are gathered here. Every year, a large number of professionally trained entertainers come out of Cheongtan-dong, Nonhyeon-dong, Apgujeong-dong and other places in Gangnam District. The entertainment industry is constantly providing new blood.
SYG's headquarters is located in Cheongtan-dong, a 12-story building.
SYG is not a top Korean entertainment brokerage company, and its strength and scale cannot be compared with those of SMG, but its history is quite long, and this headquarters built in the early 1990s is the best proof.
When Lu Chen arrived at the SYG headquarters, the president of SYG, Li Zhenhao, had already led many senior executives to greet him at the door.
Although Lu Chen had already visited here a few days ago, the reception standard of SYG was higher today, and there were even several major shareholders of SYG among the welcome crowd.
Lu Chen was completely surrounded by them and stepped into this building.
"Last time was really unfortunate..."
Li Zhenhao said sincerely: "I was on a business trip in Thailand and didn't make it back in time, so Mr. Lu Chen, please give me a chance to make up for it this time and have dinner together!"
When Lu Chen came last time, the president of SYG was not in Korea, so he missed him. The first thing Li Zhenhao did after he came back was to extend a warm invitation to Lu Chen again.
To maintain the friendship with his partners, Lu Chen made his second visit to YG today, but this time he only brought his assistant.
Lu Xi and Chen Fei'er went shopping in Myeongdong together.
The three of them will return to China tomorrow, and the air tickets have already been booked, so today is the last day in South Korea.
Lu Chen smiled and said: "President Li is too polite, then... you might as well obey orders instead of being respectful!"
Li Zhenhao suddenly showed a bright smile.
The president of SYG is in her thirties. She has studied in China for many years, so she is proficient in Chinese and Chinese culture. After returning to China, she took over her father's position and took charge of this entertainment agency.
It is precisely because of this connection that Lee Jin Ho attaches great importance to the Chinese market. He established an office in the capital early on and actively recommends his contracted artists to expand the domestic market.
However, SYG's strength is limited, and the development of several main artists in China is not very satisfactory. It was not until the cooperation with Lu Chen that the situation changed greatly.
Relying on the good cooperation with Lu Chen, many artists of SYG participated in the filming of "Full House" and "Blue Life and Death" respectively. As a result, they quickly became popular in China and South Korea, and brought a lot of money to SYG!
Li Zhenhao's attention to Lu Chen is naturally extraordinary.
While talking, the group took the elevator to the fifth floor of the SYG headquarters.
The third and fourth floors here are practice rooms for trainees, while the fifth and sixth floors are practice rooms and studios for debut artists.
The trainee system of Korean entertainment brokerage companies has a long history, and it is very strict. With enough luck and talent.
South Korea's entertainment industry has long been a complete assembly line. The number of artists who debut each year is very large, which also leads to extremely cruel competition. If they do not become popular within a year or two after their debut, they will basically be eliminated.
Of course, this kind of cruelty is not only among artists, but also among entertainment agencies.
Today, Li Zhenhao kindly invited Lu Chen to come to SYG again. Of course, his main purpose was not to treat Lu Chen to a meal, but to ask him to guide SYG's recently debuted girl group Hgirl.
Hgirl has a total of seven members, their ages are between 17 and 19 years old, their height is not less than 1.70, and all of them have trained in SYG for more than three years.
SYG invested a lot of resources in cultivating Hgirl, and at the same time placed high hopes that Hgirl could become one of the top Korean girl groups and become the company's cash cow.
But the ideal is beautiful, but the reality is cruel. Korean girl groups are already highly competitive. Hgirl just debuted, SMG launched KURO, and REOP launched Aurora Girls, which suppressed Hgirl so much that they couldn’t even lift their heads. The market response was very positive. cold.
Of course, SYG couldn't be willing to fail, so they did everything possible to invite Lu Chen, hoping to use Lu Chen's talent in music creation to make Hgirl shine as it should.
There are a large number of Korean girl groups, and there is a serious homogenization situation. The members of the girl group are all young and beautiful, and they are good at singing and dancing. Therefore, whether there are blockbuster popular works has become an important key.
Whether it is KURO or Aurora Girls, there are master-level songwriters who have tailored special songs for them, and their first work has been a great success. Compared with Hgirl, it is much worse in this respect.
"Mr. Lu Chen, hello!"
In Hgirl's exclusive practice room, seven young and beautiful girls wore tight practice short skirts, showing a pair of slender white thighs, standing in a row and bowing to Lu Chen to say hello.
They still use proper Chinese!
Lu Chen was well-informed, so he couldn't help feeling a little dizzy, so he nodded quickly and said, "Hello."
The accompanying Hgirl manager quickly introduced to Lu Chen: "Mr. Lu Chen, this is Song Yinghui..."
The girl whose name was called stepped forward and saluted again: "Hello, Teacher Lu Chen!"
Song Yinghui is the captain of Hgirl and the best figure in the team. She has a rather bold personality. While saying hello to Lu Chen, she also cast a fiery look at him.
In today's South Korea, Lu Chen is undoubtedly the most popular Chinese star, and the number of fans of his drama even exceeds that of many first-line Korean artists.
The trilogy of "Blue Life and Death", "Full House" and "My Love from the Stars" gave Lu Chen an extraordinary status in the Korean entertainment circle. For a new artist like Song Yinghui who just debuted, he has A different kind of attraction.
Most importantly, Lu Chen also holds the "key" to becoming famous.
Lu Chen didn't pay too much attention to it, because he had seen a lot of similar looks from female fans, and got to know all the members of Hgirl one by one under the introduction of his manager.
I have to say that being surrounded by so many beautiful girls and being treated like fans treat idols makes me feel ecstatic, but Lu Chen is not an ordinary person after all, and has enough willpower.
After the introduction, he said bluntly: "Please perform a work."
Not surprisingly, Lu Chen's request was quickly implemented.