On July 2, Marriott Xintiandi.
Marriott Xintiandi is a new commercial city that Marriott Group has just completed in Beijing's Fourth Ring Road. It is also the third large-scale shopping mall in Beijing for this powerful real estate developer.
In recent years, this kind of HOPSCA urban complex integrating commerce, residence, entertainment and consumption has blossomed everywhere in China. Many real estate companies have competed for sites in major cities to build top-level shopping centers.
Marriott World Studios is one of the most important components of Marriott Xintiandi. This new theater has 18 projection halls, of which the IMAX giant screen theater can accommodate 1,200 audiences at the same time. The scale is among the best in China, and the equipment is also most advanced.
The premiere of "Juvenile Rivers and Lakes" was grandly held at Marriott World Studios.
As night fell, the square in front of Marriott Plaza was already bustling with activity. Dozens of balloons hung long banners floating in the air. Under the rainbow arches, a red carpet tens of meters long led directly to the entrance of Yincheng.
The huge electronic display screen and the celebrity signature wall have already been erected, and many staff members are busy completing the final preparations. The lights erected on the scene are lit, and a few beams of spotlight go straight into the sky.
Many reporters had already arrived at the scene ahead of time, and even set up cameras. This scene attracted many ordinary citizens who came to watch the fun, but they were all blocked by security personnel in a safe area.
Just after six o'clock, the promotional trailer of "Youth Jianghu Journey" was displayed on the giant LED screen. The passionate soundtrack resounded in the square, and people from all walks of life appeared on the stage one after another.
In order for "Juvenile Rivers and Lakes", a martial arts blockbuster with an investment of 150 million yuan, to become a hit in the summer, Marriott Pictures spared no effort in publicity. Dozens of celebrities, entertainers and industry celebrities were invited to the premiere. Come to watch the ceremony.
This does not include the actors and directors of the film crew.
When Lu Chen, Chen Fei'er, and Lu Xi came to the scene in a Mercedes-Benz through the security check, there were at least tens of thousands of people gathered here. There were reporters on both sides of the long red carpet, and the lights of the flashing lights came one after another.
"It's so lively!"
Chen Fei'er saw the scene outside through the car window, and she was quite surprised: "The premiere ceremony is not much worse than the movie awards ceremony."
A premiere of this scale is absolutely rare in China, which means that Marriott Pictures has a lot of money.
Lu Xi laughed and said: "I heard that they are going to spend 100 million on publicity, and the target box office is at least 1 billion..."
The investment budget for "Juvenile Rivers and Lakes" is 150 million, and it's really not bragging to spend 100 million in publicity. At least 10 to 20 million will be invested in the premiere alone, and the total cost will range from 250 million to 300 million.
According to the domestic box office share, if the cost is 300 million, then a box office of 1 billion can guarantee a minimum profit, but Marriott Pictures must have even greater ambitions.
The black Mercedes-Benz S500 stopped firmly at the starting point of the red carpet, and the cameras of the reporters immediately turned around, ready to rush to take first-hand photos.
The stars who appeared earlier already had quite a few bright spots, and each Mercedes-Benz that drove in was like a small treasure chest, which might be an unexpected surprise after opening.
Although these reporters all received red envelopes, their professionalism is still very high. Stirring more hot spots can also attract more attention from their own media.
Which star or director will those who just came over be
In addition to the reporters, there were countless spectators on the scene, and the live broadcast of the camera was played on the LED in real time, attracting most people's curious eyes.
Under everyone's gaze, the uniformed welcome opened the car door, and a tall and handsome young man got out of the car with a faint smile on his face.
"Lu Chen!"
The reporters recognized him in an instant, and subconsciously pressed the shutter, flashing lights intertwined!
Taking pictures is instinctive. In fact, these reporters were very surprised in their hearts. They never thought that Lu Chen would come to the premiere of "Youth in Jianghu".
It's normal for Marriott Pictures to send an invitation to Lu Chen, but it's surprising that Lu Chen came here.
You must know that the promotion of "Junior Jianghu" was vigorous and vigorous some time ago. Although "Swordsman" was not directly targeted, who in the industry could not see the intention of Marriott Pictures
Although "Juvenile Jianghu" and "Swordsman" are not released on the same schedule, and there is no direct competition, Marriott Pictures obviously intends to snatch the banner of the new martial arts movie and firmly insert it in its own door. forward.
If you want to win such glory, you must step on the top of "Swordsman"!
As the challenged person, it's impossible for Lu Chen not to be clear. Does he come here to support the premiere of "Juvenile River and Lake Journey" for some purpose or is he really tolerant
The brains of the reporters were running fast, and the SLR cameras in their hands were still beeping.
Lu Chen got out of the car and didn't step on the red carpet immediately. He turned around and led out his companions in a gentlemanly manner.
Chen Feier!
The reporters went a little crazy, and the speed of pressing the shutter doubled.
The most popular couple in the entertainment industry, the male and female protagonists of "Swordsman" came together, and it almost made the headlines of the entertainment section of the website!
"Lu Chen!" "Chen Fei'er!"
There were quite a few fans of the two of them in the onlookers. Seeing that their idol had actually come, they immediately shouted loudly, and even pushed forward with all their strength, making the security personnel who were waiting in battle feel like an enemy.
The security personnel are also working hard. There are many famous celebrities who have walked the red carpet before, and they have not seen how excited others are. As a result, they have now seen what is called the power of the masses!
Lu Chen and Chen Fei'er held hands and waved to the excited fans.
The images of the two appeared on the big screen and were also captured by countless cameras and mobile phones. The same images have long been familiar to people, and I believe they will reappear frequently in the future.
The organizers of the premiere will definitely feel embarrassed, because all the scenery was taken away by these two who just appeared, it doesn't feel like the premiere of "Youth Jianghu", but "Swordsman" Rivers and Lakes!
If they had known that they would not have invited Lu Chen and Chen Feier, they would have shot themselves in the foot!
The two attracted so much attention that Lu Xi, who got out of the car afterwards, didn't have many people paying attention.
But Lu Xi not only didn't care about it at all, but was secretly laughing.
This is not here to cheer, it's almost like smashing the field, it's really embarrassing!
My sister thought cheerfully in the back—the show is about to begin!