There are many factors that affect whether a movie can be a big hit at the box office. Apart from its own quality, audience preferences and even the timing of its release are very important. Publicity and distribution are also indispensable and cannot be generalized.
Some films cost a mere few million, and finally got a box office of over 100 million, and some invested hundreds of millions, but ended up losing money. There is no fixed model for box office results that can be applied.
Therefore, in the film market, the box office plunges from time to time, and it is not worth making a fuss about.
But the problem with "Juvenile Rivers and Lakes" is that the previous publicity was so grand, and the money spent almost caught up with the production cost of the film. After the premiere, the film critics had a good reputation. The box office exceeded 100 million on the first day, and 230 million in two days. , it was supposed to be a hit movie, how could it be cut in half overnight
In fact, the truth is very easy to find, that is the word-of-mouth of the audience!
Today is the Internet age, hundreds of millions of Internet users receive information extremely fast, and the main audience in the film market overlaps extremely with Internet users, so they are easily influenced by Internet public opinion.
Of course, the producers and distributors of the film are well aware of the role of online public opinion. At least 50% of the publicity budget is aimed at online media in order to firmly grasp the direction of public opinion on the Internet.
However, the vast majority of netizens are no longer so easy to fool. After more than ten years of indiscriminate bombardment of various information, they have a source of their own trust in obtaining network information, and they have also mastered a lot of ways to distinguish "water army". The ability to trust your own judgment more than blindly follow the opinions of others.
It is simply impossible to control the thoughts of hundreds of millions of netizens. Two days after "Juvenile Jianghu" was released, a large number of related film reviews and viewing experiences appeared in blogs, forums, and Feixun groups. deeply affect those potential audiences.
The word-of-mouth of "Youth Jianghu" is festering very quickly on the Internet, and the situation on blogs is not ugly, but in many forums like Jianghai Community Film and Television Edition, as well as in many Feixun groups, this martial arts movie Was criticized to the point of indignity.
A lot of people who have watched the movie screamed that they were fooled, thinking that they spent money to watch a bad movie, and many people were angry that they were deceived by the promotional movie. It was like meeting a girlfriend who has been dating for many years on the Internet, only to see the other party’s bare face...
The complaints about the plot of the film were overwhelming, and everyone said that their IQ had been insulted.
The film industry is becoming more and more developed, and a large number of new films are released every year, while domestic audiences have watched more and more blockbuster films, and have higher demand and viewing standards for movie viewing.
More than ten years ago, the scene that a random Hollywood blockbuster could sweep the domestic market has long since ceased to exist today. The box office of homogeneous blockbusters is getting worse and worse. Only real boutiques can win people's love and pursuit.
As a new generation in the industry, although Marriott Pictures has a strong background and great ambitions, their judgment on the domestic film market is obviously still a few years ago. Propaganda can do no harm, but the reality slapped me hard.
The market is so cruel!
On July 8, the box office of "Junior Rivers and Lakes" continued to plunge, plummeting to 35 million, which can be regarded as setting a new record. Of course, it is definitely not a glorious record worth boasting about.
And if this trend continues to fall, it is impossible for Marriott Pictures to recover the cost, because the production cost of "Juvenile Rivers and Lakes" plus publicity burned nearly 300 million yuan, and at least 600 million box office was guaranteed.
It got a box office of 320 million in four days. Normally, it should not be a problem to exceed 600 million. However, its decline is too tragic, and it has reached the level of despair.
Some people in the industry also said that "Junior Rivers and Lakes" wants to recover the cost, and there is too much pressure on the theaters, but it can be realized through the subsequent copyright sale to achieve cost recovery or even profit.
But a few days ago, these people in the industry believed that the box office of "Youth Jianghu" would not be under much pressure to exceed 1 billion, and 2 billion is possible!
What's worse, because the box office of "Junior Jianghu" dropped too fast, the theaters didn't realize it until the 9th, and they drastically lowered the filming rate, which made Marriott Pictures even worse.
Of course, Marriott Pictures was not reconciled. On the one hand, it continued to promote, and on the other hand, it also used its relationship to seek help from theaters, hoping to maintain a relatively high schedule.
However, the market is cruel and ruthless, and as a new force in the industry, Marriott Pictures has many more opponents than friends. If there is a chance to make things worse, they will never mind making another push.
The decline in the screening rate of "Youth in the Rivers and Lakes" is almost the same as the decline in the box office on the 6th and 7th.
Not only that, the dismal box office and bad word-of-mouth made it almost impossible to sell the merchandise of "Junior Rivers and Lakes". Marriott Pictures' investment in this area was all in vain!
On July 12, "Juvenile Journey to the Rivers and Lakes" had a cumulative box office of 367 million in seven days, and the screening rate dropped to less than 10%.
In fact, not only Marriott Pictures, but also the industry has been greatly shaken. Through the case of "Junior Jianghu" box office ups and downs, many people have realized the cruelty of the market, and at the same time have doubts about martial arts-themed film and television works.
Some film and television companies originally planned to follow the trend to shoot martial arts dramas, but they stopped their plans one after another.
Facts have proved that their decision was correct. The first-day box office of "New Seven Heroes and Five Righteousness", which was officially released on the 12th, was only 27 million, which made the producer Fang Dadi Pictures want to cry.
The worst thing was "The Prodigal Son", which was released on the 15th. Due to the drag of the market, the box office on the first day was less than 10 million.
All of a sudden, the reputation of martial arts-themed movies was bad, and even the martial arts IPs that had been sought after by people plummeted in value.
The situation of chasing ups and downs does not only appear in the stock market.
On the 17th, the first Hollywood blockbuster of the summer vacation, Disney's animation masterpiece "Dream Aviator" was released. The first day's film schedule exceeded 50%, which also gave the final blow to the three domestic martial arts films.
A brilliant start, but a dismal end, this has to make people have doubts about "Swordsman", which will be released on the National Day file. Can the latter still support the sky of martial arts movies