Disney's animation blockbuster has dominated the domestic summer vacation for a long time, but in recent years there has been a trend of being overtaken by domestic films, but as one of the best film giants in Hollywood, no one will doubt the quality and quality of "Dream Aviator". box office.
"Young Jianghu", "New Seven Heroes and Five Righteousness" and "The Prodigal Son" were all released before "Dream Aviator".
As a result, who would have thought that the three highly hyped martial arts films would come to such a disastrous end, that they would be crushed into scum by the later Disney films before the cannibalism stage even officially started!
By the 20th, the box office of "Junior Jianghu" barely exceeded 400 million, and on the Internet, gossip and rumors about the box office of "Youth Jianghu" have increased.
So far, Marriott Pictures has basically given up on the follow-up promotion of this blockbuster, because everyone knows that "Junior Jianghu Journey" has been unable to recover, and spending money on promotion is tantamount to throwing money into the water.
It's still good like this, "New Seven Heroes and Five Righteousness" was released for eight days, and the box office was less than 50 million. It was a loss to grandma's house. The lead actor Gu Lei, who was jumping up and down on the Internet some time ago, didn't even update his blog. Delete many previous blog posts.
The higher the lift and the higher the jump, the harder the fall now!
As for "The Prodigal Son", the producer is about to jump off the building, and the investors are willing to beg for food.
As for these three martial arts films, the audience's reputation is unanimously bad, and comments such as "change the soup but not the medicine" and "the plot is too bloody" can be found in the three.
Several film companies are too shy to get into the sheath, accusing each other of vicious competition, which makes people very speechless.
From the perspective of people in the industry, the martial arts IP that was hyped vigorously some time ago is now completely fried. The bubble that was blown up has been punctured, and it is basically declared dead.
With such a dramatic scene, many people can't help but refocus their attention on "Swordsman" starring Lu Chen, the initiator of martial arts IP.
The martial arts theme has already rushed, and the market accumulated by this IP has almost been exhausted. Then, "Swordsman", which has been filmed and is in post-production, can turn the tide on the National Day file and re-establish the banner of martial arts movies
There are not many people who are really optimistic about it. Although "Swordsman" is adapted from the most popular martial arts novel, and there are big directors and big stars joining in, the box office is not optimistic when the audience no longer buys it!
Perhaps the fame of Lu Chen, Chen Feier, Liu Gangsheng and other big names can attract many fans to buy tickets to enter the theater, but they are just consuming fans, and there is not much glory in preserving capital and making profits.
So there is an evil wind blowing out of nowhere. While criticizing the three failed works such as "Juvenile Jianghu", many media and public opinion have not forgotten to pull "Swordsman" over and step on it. To prove his foresight.
As for the bad-mouthing media that made waves, Chenfei Media has always remained silent, giving people the feeling that no matter what others say, it has nothing to do with Chenfei Media.
This makes some people, unavoidably, a little around the corner.
"Are you going to never respond?"
At Chenfei Media Headquarters, Lu Xi, who had been holding back for half a month, finally couldn't bear it any longer. He ran to the special effects studio and found Lu Chen, who had been supervising the post-production. "Swordsman" will not be continued after filming this one, it is an unfinished work!"
Chen Fei Media has publicly announced long ago that "Swordsman" will be divided into three parts, and the three films will be filmed consecutively, and will be released separately from this year to next year.
Such rumors come out, not to say that it is completely unreasonable. The martial arts film was rotten, and how much the box office market can still have is a big problem. Under such circumstances, Chenfei Media continues to invest in the production and shooting of the remaining two films. To take great risks.
A few hundred million was spent, and in the end, nothing was returned. It not only hit Chenfei Media, but also had a very adverse impact on Lu Chen. After all, he was the one who initiated the martial arts trend.
If you are rational, the last two films should be suspended indefinitely and not continue until the market turns around. This is the safest and rational choice, and it is also a logical and reasonable choice.
"These people..."
Lu Chen shook his head and said, "They just want to see our jokes, and hope that we spend all our money and budget on "Swordsman". It's naturally best for me to fall into a big fight."
Regarding the sinister intentions behind the unfinished rumors, Lu Chen has a clear understanding of the truth. He has already experienced the filth of some people, and in this circle, he is no stranger to it.
But they want to see Lu Chen's jokes, and Lu Chen is also watching their jokes!
Lu Xi rolled his eyes at him, and said, "If we don't move any more, we're really going to be laughed at. It's almost August now, is the promotion of "Swordsman" going to start?"
Due to ticket delays, although the publicity budget and plan for "Swordsman" have been made long ago, they have not been implemented for a long time, and we need to wait until the right time to start.
The National Day file starts on October 1st, and there are still two months to go, which is a bit long as a publicity period, but it is completely fine if there is an advance notice.
For many Hollywood blockbusters, trailers are released a year or even earlier in advance, and they are promoted simultaneously.
Lu Chen thought for a while and said, "Wait a little longer, wait until the influence of those movies passes."
Lu Chen is a man but not a god. Although he was not optimistic about competitors such as "Youth Jianghu Journey", the current scene is also beyond his expectations.
If the word-of-mouth of martial arts movies is ruined, it will definitely have an impact on "Swordsman", so if we start promoting it now, I am afraid that not only will the audience not buy it, but they will even have a rebellious psychology.
Lu Xi calmed down and felt that Lu Chen's concerns were justified. She said bitterly: "It's all those shit-stirring sticks that hurt others and don't benefit themselves. They ruined good themes!"
Lu Chen smiled, his eyes fell on the computer screen on the workbench not far away, the matching host computer of the latter was calculating a CG picture.
"True gold is not afraid of fire, I have confidence in "Swordsman", there is nothing to worry about."
Lu Chen said confidently: "Following the wind is not so easy to follow, not to mention that they didn't even follow the real wind, and they deserve it if they shoot themselves in the foot. Let's follow our own steps and don't be led by others. "
"As for public opinion, go your own way and let others speak!"