In modern society, the power of money is infinite. The advertising and marketing of any product is inseparable from the support of large sums of money. Generally speaking, the more money spent, the wider the range of people affected and the deeper the level of influence.
Of course, movies are no exception. In fact, movies are one of the industries that pay the most attention to advertising and marketing, especially Hollywood, the overlord of the world's movies, spends an astonishing amount of money in this area every year.
For a film with an investment of 100 million US dollars, it is normal to add another 50 million US dollars in the cost of publicity. This kind of large investment in advertising and marketing is also one of the mysteries of Hollywood movies sweeping the world.
This year, with the continuous expansion of the domestic film market, domestic films have also paid more and more attention to marketing, especially for blockbuster films with high investment, they have spared no effort in publicity, especially in the area of online marketing.
But like "Swordsman", it is quite rare to invest so much money and create such a big momentum in a short period of time, and it will inevitably have a great impact in the industry.
Some people were dumbfounded—this style of painting is wrong!
For a long time, Chenfei Media, represented by Lu Chen, has not invested much in publicity and marketing. Whether it is releasing records or filming TV series, they often use their own influence to promote.
The most typical one is probably the Internet platform. Usually, he and Chen Feier show their love, and the retweets are hundreds of thousands or even millions. Even without spending money, it is sought after by the media, and the ratings are rising steadily.
There's really no way, who made Lu Chen's popularity so high? He published a blog post on the Inspur blog, and the publicity effect was worth millions of marketing investment, which was beyond the envy of others.
"Swordsman" undoubtedly adopted the same publicity strategy in the earliest days. A love poem written by Lu Chen to Chen Fei'er won the attention of many people. In terms of investment, it was almost nothing.
However, what people didn't expect was that it was only half a month before the release of "Swordsman", Chen Fei Media went against the norm and played a big investment in publicity, which made people a little inexplicably surprised.
The entertainment circle says it's big, but it's actually very small. News in the circle always spreads fast. Although Chen Fei Media did not disclose the publicity investment of "Swordsman" to the outside world, soon some people in the industry based on various aspects Based on the information available, it is believed that Chenfei Media has spent at least 30 million yuan, and the total budget is estimated to double.
This kind of inference is quite accurate, and it shocked many people. Some people guessed from this that Chen Fei Media, or more precisely, Lu Chen should be aware of the huge box office pressure of "Swordsman" and that's why he didn't hesitate Propaganda at a cost, with the intention of reversing the current embarrassing situation facing martial arts movies.
You must know that at the opening ceremony of "Swordsman", Lu Chen called out a box office forecast of 1 billion to 1.5 billion. If he couldn't even realize half of it, he would undoubtedly lose his reputation.
Some people were surprised by this, some were curious, and some gloated, thinking that Lu Chen was finally at the end of his rope.
However, the more "Swordsman" is invested in advertising and the more violent the publicity campaign is, the more people in the industry look down on the box office of this movie. The cost cannot be recovered.
"Look at you, I used to be so full of words..."
On the back seat of the Mercedes-Benz, Chen Fei'er showed Lu Chen her mobile phone, and said gloatingly, "Is someone getting hold of it now?"
Lu Chen took a look and found that what was displayed on the phone screen was a blog post from a certified self-media person on the Inspur blog. He asserted that the box office of "Swordsman" was between 500 and 700 million, or even lower. of.
In order to prove his point, the self-media person also eloquently listed a lot of data, including the box office of martial arts movies such as "Juvenile Jianghu", etc., and even information from investigation companies.
The production cost of "Swordsman" plus publicity is calculated based on the investment of 200 million, and the box office needs to reach more than 400 million to break even, and that's not counting the salaries of Lu Chen and Chen Fei'er, plus 500 million !
Missing the golden summer season and facing a difficult theme, it is undoubtedly extremely difficult for "Swordsman" to create a new box office miracle.
The inference of this self-media person has been recognized and supported by many people, with tens of thousands of reposts and likes. They also believe that martial arts-themed movies are destined to be a failed attempt by domestic movies, and "Swordsman" will Following in the footsteps of "Youth Jianghu", it is extremely lucky to be able to save capital in the end.
Lu Chen didn't pay attention to these bad-mouthing voices on the blog, because it was not the big and small Vs in the industry that decided the box office in the end, but the hundreds of millions of viewers.
He has confidence in his own work, so why should he be afraid of others' cynicism
As the saying goes, there are many people who are popular. Since his debut, there has never been a lack of slander and slander behind the flowers and praises. I don't know how many people are waiting for him to be unlucky!
Lu Chen swiped his finger on the screen, flipping through the blog posts related to "Swordsman".
In fact, apart from these negative remarks, there are also many supporters of Lu Chen on the Inspur blog, especially for the posters, stills and trailers released by the official V of "Swordsman" recently, some film critics think that "Swordsman" "is not the same work as "Juvenile Journey to the Rivers and Lakes". In addition to the excellent character modeling, several edited fighting scenes are also very exciting, with distinctive and unique characteristics.
Especially the scene of fighting in the rain in the second trailer, there is no fancy special effects stacking, no exaggerated performances, every move is full of cruel and violent beauty, which is different from Hollywood action blockbusters, and also different from domestic ones. The popular IP adaptation film, I believe that as long as the film maintains a similar standard, it will definitely bring unexpected surprises to the audience.
As a person who is good at creating miracles, this film critic believes that Lu Chen will not let everyone down.
His point of view has also been supported by many people, especially Lu Chen's fans, but there are also opponents who think that he is talking with Chen Fei Media's money.
However, Lu Chen can guarantee that so far, Chen Fei Media has never spent money on a certain film critic, including the promotion of "Swordsman" this time, and there is no budget arrangement for this.
Of course, even if Chen Fei Media came forward to refute it, it would be impossible to convince everyone.
So in the end, we have to rely on facts to speak, and this fact is the box office results - in 3 days, "Swordsman" will hit theaters across the country!
Lu Chen returned the phone to Chen Fei'er, and his mind drifted to the future.