On September 29, "Swordsman" held its premiere at the Poly Theater in Beijing.
That night, a number of domestic mainstream media and industry celebrities published film review articles on their websites and blogs, all of which were praises!
Meng Shaotang of Inspur blogger ID "Meng Teacher", his film review article was released at midnight.
[Tonight, I experienced an adult fairy tale!]
This is the title of the blog post, in which the freelance writer with millions of fans wrote: "... detached from the real history, the story background of the film is completely fictional. In this imaginary world, there are high-ranking There are great sects of sects, there are miraculous martial arts skills, exciting swordsmanship, heroic and righteous men with generous and tragic songs, ambitious schemers, and beauties who are all over the country... "
"This film contains thrilling fights, weird and unpredictable plots, interesting love affairs, and rich philosophies. The one who left the most profound impact on people is undoubtedly the protagonist Linghu Chong. He is not moved by worldly thoughts, he is free and unrestrained by nature, he is passionate and heroic, and he is indomitable even though he has gone through hardships!"
"I never thought that the real martial arts movies are like this. I have seen a few so-called martial arts movies before. With all due respect, they are just a bunch of rote garbage!"
"I think the real martial arts should be like this, it belongs to our adult fairy tales..."
Meng Shaotang's film review blog post is about 2,000 words in length. Unlike his usual film reviews, this blog post is obviously in a hurry, so there is no meticulous modification in the writing and sentences, but it is full of passion between the lines. True feelings are precisely his unique style.
Anyone who is familiar with "Teacher Meng" knows that even though he has passed forty years, he has always been a very romantic person in his bones. His film reviews speak freely, write whatever he thinks, laugh and anger He scolds freely and never betrays his integrity.
And Meng Shaotang's praise for "Swordsman" can be said to have surpassed his previous highest evaluation of domestic films, so that a few fans left doubts in the comment area "Mr. Meng, did you take money?"
It is actually very normal to have such doubts. It is a common practice for domestic blockbusters to hold premieres. A large number of media and insiders are invited to join in the show, and then hello, everyone, and rave reviews.
As the so-called bridal sedan chairs carry people, everyone is not surprised. Some time ago, "Swordsman" had a vigorous publicity campaign, and it is not surprising to spend money to buy good reviews on the eve of its release.
Someone ridiculed Meng Shaotang in a blog, saying that he finally sold the integrity he had accumulated for so long at a good price!
For such vicious ridicule, Meng Shaotang did not turn into anger to defend himself. He just posted screenshots of online orders for three movie tickets on his blog, saying that after "Swordsman" is officially released, he will take his family to the theater to support it.
Some people were amazed, some questioned, some ridiculed, and inevitably some people took the opportunity to attack. But for the majority of Lu Chen's fans, these praises and comments undoubtedly gave them a shot in the arm. The atmosphere became more enthusiastic.
On the evening of the 30th, the online pre-sale of "Swordsman" ended, and the box office sales reached 49.7 million, only 300,000 short of breaking the 50 million mark!
On October 1, "Swordsman" was screened simultaneously in more than 3,000 domestic theaters, with a screening rate of 32.50%.
In China, the National Day film is ranked third after the summer film and Lunar New Year film, so "Swordsman" cannot stand alone, and it also faces competition from many rivals.
Among the movies released at the same time, the biggest threat to "Swordsman" is undoubtedly the action blockbuster "Kingsman" produced by American Superstar Pictures, which was also released in China on October 1, with a screening rate of 43.77%, steadily Crushed "Swordsman".
Giant Star Films is a well-known Hollywood film company with a long history and strong strength. It is also one of the first American film companies to enter the domestic market. Every year, two or three blockbuster films are introduced into the country, earning a lot of box office.
This "Kingsman" has an investment of 170 million U.S. dollars and a strong cast of actors. Both the male and female protagonists have considerable appeal in China, and the strength of publicity is not weak at all.
Therefore, it is only natural that the film schedule of "Ace Agent" surpassed that of "Swordsman". In fact, the film schedule of "Swordsman" can exceed 30%, which is also the result of Chen Fei Media's countless efforts, because there are several martial arts films in the summer. The fiasco at the box office left theaters with lingering fears.
That is to say, Lu Chen, Chen Fei'er, and Liu Gangsheng's coffee ranks are high enough, plus the overwhelming publicity some time ago, otherwise it would not be surprising to give a 10% cut under normal circumstances.
And whether you can keep this rate depends on the performance of the film. Once the audience's reputation is not good, the theater will quickly readjust, and there is nothing human to talk about.
In the face of box office benefits, theaters are very realistic. Whichever movie has more people watching, it will give more movies.
In addition to "Swordsman" and "Kingsman", there are also a domestic comedy, a domestic urban romance and a Xiangjiang police and gangster film, which together share the remaining shares.
Compared with "Swordsman" and "Kingsman", these three films are not large in terms of cast, investment scale, or publicity. If there are no accidents, the threat is not great.
For the real contest, you have to watch "Swordsman" and "Kingsman"!
"Are you not worried at all?"
In Beijing, Chenfei Media Headquarters, in the general manager's office, Lu Xi looked at Lu Chen who was playing "Plants vs. Zombies" with a tablet computer, and said angrily: "Many people are waiting to see your jokes!"
The box office war has already begun, and Lu Xi, sitting at the headquarters, has been paying close attention to the release status of "Swordsman" all the time, and he has always been uneasy, but it turned out that Lu Chen was lucky, and actually played the game leisurely at this time.
Deploying a new pea shooter and eliminating the last wave of zombies, Lu Chen put down the tablet in his hand and said with a smile: "There is nothing to worry about, we have done what we should and can do, now it is up to the audience to decide .”
"As for other people who want to see the joke, let them watch it and see who can have the last laugh."
Lu Xi was convinced: "Your heart is really big..."
Lu Chen smiled without saying a word.
Today, he has obtained countless things that he once dreamed of, even if he encounters failure, he does not need to have any fear.
Because he worked hard to do his best, no regrets!