Capital City, Zicheng Garden.
It was already midnight, the lights in the study were still on, and the coffee on the table had long since lost its temperature.
Lu Chen leaned back on the chair, holding the mouse in his right hand, staring at the computer screen in front of him, thoughtful.
The time display in the lower right corner of the screen shows that it is now 0:25 on October 2.
Normally, unless it is necessary for work, Lu Chen would not stay up late. Although his body is at its peak, it is precisely when he is young that he must develop good living habits, otherwise he will regret it in the future.
But today's situation is different, he is waiting for the box office results of "Swordsman" to be released on the first day.
Due to a certain delay in the statistics of the movie ticket sales system across the country, the box office on October 1 will not be released until after midnight the next day.
It was almost half o'clock, and the mobile phone beside the computer hadn't rang yet.
However, Lu Chen does not lack this patience, and he is not alone, because he is accompanied by thousands of fans.
Although it was already midnight, the main fan group of Lu Chen's support group was still very lively, and a large number of fans were enthusiastically discussing the just-released "Swordsman".
"It's so exciting, it's definitely worth the ticket price, I'm going to watch it again tomorrow!"
"Ah, Linghu Chong played by Lu Chen is so handsome, Chen Fei'er is super beautiful in ancient costume, I like it so much!"
"How do you say the martial arts fights in it are filmed, special effects? You can't see it at all!"
"This is the real martial arts movie, the previous ones are just shit!"
"I like the theme song very much, but why didn't Lu Chen sing it?"
"Theme song praise +1..."
These fans, who are discussing in full swing, probably never imagined that their favorite idols are silently diving in the group, paying attention to their speeches.
Lu Jiajun's main fan group has hundreds of Feixun groups, and Lu Chen has a vest trumpet in it. He will log in to have a look at it in his spare time, communicate with other fans as an ordinary fan, and gain a lot from it. useful information.
Sometimes, for questions that many fans are concerned about, Lu Chen learned from these groups, and answered them on his blog, thus shortening the distance with fans.
For fans, Lu Chen dare not say that he is the most valued by all celebrities, and he never underestimates them.
And what the fans said in the group just now made a smile appear on his face.
In order to film the "Swordsman" series, and also for the martial arts big IP project, he prepared for nearly two years, invested hundreds of millions of funds, and put in countless efforts and painstaking efforts. It is said to achieve a new peak in life and career, and leave a true mark of oneself in this world.
As for Xiaoli, it is the recognition and love of fans!
No matter how cynical others are, or how people in the industry question or criticize, it doesn't matter to Lu Chen. Whether the fans like it or not is the key to success or failure.
Although the box office on the first day has not yet come out, the word-of-mouth of fans has already exploded, so even if the total box office performance of the first part of "Swordsman" does not meet the expected goal, it is not a failure.
He can honestly say that the movies he made are worthy of the movie tickets paid by fans.
"Is the result out yet?"
A gentle and sweet voice came from behind, and immediately a pair of white arms wrapped around his neck gently.
Lu Chen turned around and hugged the beauty into his arms, and said, "You haven't come out yet, you haven't slept yet?"
Chen Fei'er, who was wearing pink pajamas, murmured: "If you don't accompany me, I won't be able to sleep..."
Although she was a few years older than Lu Chen, she was still as charming as a young girl in Lu Chen's arms.
Lu Chen smiled and said, "It should be coming out soon..."
Jingle Bell…
As soon as he finished speaking, the mobile phone on the table rang suddenly, startling both of them.
Lu Chen was stunned for a moment, and immediately realized that he reached out and grabbed the phone: "Hello?"
It was Lu Xi who called him. At this moment, Lu Xi was at the headquarters of Chenfei Media. His sister was no less concerned about the box office performance of "Swordsman" on the first day than Lu Chen, and even surpassed it.
On the phone, her voice was very cheerful: "The box office is out, 49.2 million!"
Nearly 50 million on the first day!
Lu Chen couldn't help but clenched his fist and waved it vigorously.
Although the domestic film market is now huge, and the box office is among the best in the world, there are many films with a box office of over 100 million on the first day, and 50 million is not a particularly outstanding result.
But it is really not easy for "Swordsman: Sword of Huashan" to achieve this result. You must know that it is facing strong competition from Hollywood action blockbusters. The production cost of "Swordsman" alone is "Swordsman" Several times that, the resulting array is also much higher.
The most important thing is that due to the disastrous failure of several martial arts blockbusters of the same type in the summer, it has brought unfavorable word-of-mouth in the market. It is enough to be gratified that "Sword Out of Huashan" can get a good start under such circumstances!
This also proves the need for Chen Fei Media to spend tens of millions of dollars on publicity some time ago.
Lu Chen suppressed his excitement and asked, "So how much is "Kingsman"?"
He also cares about the situation of his opponents, knowing himself and the enemy can win a hundred battles.
This box office battle has just begun!
Lu Xi replied: "It's higher than us, more than 67 million."
It's normal to be high, but it's less than 20 million, which is similar to the actual filming. Lu Chen had a good idea and said, "Well, we have to pay close attention to publicity and invest all the money that should be invested. We can't save it!"
With a good start, it is natural to strike while the iron is hot. He is very confident in "Swordsman", but if he wants to gain the recognition of more audiences and attract them to buy tickets and enter the theater, he cannot stop investing in publicity.
It's like rolling a snowball. At the beginning, you have to push hard. When the snowball gets bigger and bigger, it can roll down by relying on inertia, and it gets bigger and bigger.
The snowball of "Swordsman" has just begun to roll.
"Don't worry, I have already arranged for the follow-up promotion..."
Lu Xi said: "Go to bed early, don't stay up late, you have to participate in the promotional activities tomorrow."
Lu Chen smiled and said, "Understood, you should go to bed earlier."
After finishing the call with his sister, Lu Chen hugged Chen Fei'er and kissed her: "You're done, give me a kiss!"
Chen Fei'er giggled, turned her head away: "You haven't brushed your teeth yet!"
Lu Chen chuckled, kissed Chen Fei'er on the cheek, then picked her up and rushed to the bedroom.
It's time to celebrate!