Capital, Great Wall Guild Hall.
In the capital city where more than half of the domestic entertainment circles are gathered, the Great Wall Guild Hall is quite a special existence.
This clubhouse is considered to be an early private clubhouse in China, but it is basically closed to the public. It adopts an invitation membership system, and only those who are invited are eligible to become members inside, and most of the parties it invites are entertainment, The upper-class people in the media and literary circles, as well as celebrities and stars.
For the famous people in the Beijing entertainment circle, the membership of the Great Wall Clubhouse is the proof of identity, and the Great Wall Clubhouse is also an excellent place for them to socialize and socialize.
And the topics these people talk about are also inseparable from the current film and television entertainment.
"49.2 million..."
In a private room of the Great Wall Clubhouse, a group of people were drinking tea and chatting. Someone quickly mentioned the first part of "Swordsman" which was just released yesterday. Its first-day box office results inevitably aroused everyone's interest.
This group of people includes the helm of a film company, the managing director of an entertainment agency, a popular movie star, a well-known freelance writer, and even an executive in the IT industry.
Lu Shengda, the general manager of Marriott Pictures, was one of them. When he heard the other party talking about the first-day box office of "Swordsman", his bushy eyebrows raised involuntarily, and a haze flashed in his eyes.
As an insider and a high-level figure, Lu Shengda certainly knew that "Swordsman" was officially released yesterday, but he really didn't want to pay attention to this movie.
Because "Swordsman", a martial arts film, too easily reminded him of his major failure a few months ago.
Lu Shengda fully promoted the "Juvenile Jianghu" project, the first martial arts blockbuster in China. The production cost and publicity investment were nearly 300 million yuan, and the final box office barely exceeded 400 million yuan. A big loss of face.
Although relying on the Marriott Cinemas, "Youth Jianghu" did not lose much, even if it lost a lot. Compared with the two similar films "New Seven Heroes and Five Justice" and "The Prodigal Son" released later, the situation is much better, but still A basin of cold water was poured on the ambitious Lu Shengda.
The failure of this movie has caused his authority in Marriott Pictures to drop a lot, and he has not fully recovered until now. It is also a scar in his heart that cannot be touched.
However, no matter how reluctant Lu Shengda was, he could not prevent others from discussing it. After all, when it comes to the current movie, "Swordsman" is absolutely unavoidable. I don't know how many people in the industry are staring at it.
"Not even 50 million?"
The young man sitting next to Lu Shengda sneered and said, "It's good that Chenfei Media can recover the cost. If I were Lu Chen, I would interrupt the filming of the next two films, otherwise the more filmed, the more compensation will be paid! "
This young man is the CEO of a new media company. He and Lu Shengda are family friends. The two parties have a deep cooperative relationship. He is very clear about Lu Shengda's thoughts at this moment.
For a domestic film, the box office of nearly 50 million on the first day is considered very good, but "Swordsman" invested hundreds of millions and spent tens of millions on publicity, plus the appeal of many superstars such as Lu Chen It is not an exaggeration to say that such an achievement is a failure.
"Junior Jianghu" had a box office of more than 100 million yuan on the first day, but then it fell off a cliff. "Swordsman" didn't even have half of "Junior Jianghu".
Lu Shengda immediately felt a lot more at ease, thinking that what the other party said made sense, they were all martial arts movies, with the example of "Junior Jianghu", how could "Swordsman" reverse the market
The box office of 49.2 million on the first day is the best proof!
Immediately someone echoed: "Yes, the opponent of "Swordsman" is an action blockbuster produced by Superstar Pictures. I think Lu Chen will have a big fight this time. I heard that he made a plan for the filming of the "Swordsman" trilogy. The total budget is 500 million, and most of the funds come from Chenfei Media."
The people present here are basically insiders and well-informed people. They have a good understanding of the situation of "Swordsman", so they naturally talk logically.
Lu Shengda sighed: "The subject of martial arts is really not good, even I was fooled. Now that I think about it, I was too impulsive at that time. I thought I could create a new type of domestic film. Innovation is not so simple..."
He was exposing himself as ugly, but with the foil of "Swordsman", he didn't have much pressure to laugh at himself, and he was even a little lucky-at least "Junior Jianghu" didn't lose too much.
"Yeah yeah… "
Everyone nodded, talking about the current domestic films, there are three main types of popular ones, youth idol films, comedy films and IP derivative films.
Martial arts movies can also be included in the category of IP derivative films. Several of the released films are based on popular martial arts novels, but they must be new genres, and relatively speaking, they are very risky.
The road to innovation has never been easy. Even Hollywood will never try new types of themes easily, especially blockbuster movies with high investment.
The action blockbuster "Kingsman" just released is completely a product of Hollywood's entertainment pipeline. The most typical popcorn movie easily crushed "Swordsman" at the box office.
"Swordsman" was selected to be released on National Day, when the competition was relatively less fierce. It still couldn't avoid the impact from Hollywood movies, and the failure was almost predictable.
"Nobody can succeed forever..."
The young CEO of New Media said: "It's time for Lu Chen's undefeated myth to be shattered. I just hope he doesn't lose too badly this time. After all, his talent is still outstanding."
Anyone can hear the schadenfreude in his tone, and those who know the inside story know that this new media company once wanted to cooperate with Chenfei Media, but was rejected by the latter, so... everyone understands.
But he also expressed the thoughts in many people's hearts, and several of them showed knowing smiles.
Yes, no one can succeed forever, and Lu Chen is no exception!
At this moment, someone asked: "Speaking of which, has anyone here seen this movie?"
There was a sudden silence in the private room, and everyone looked at each other in blank dismay.
There are many small circles in the pan-entertainment circle, and their circle is different from that of Chen Fei Media, so no one attended the premiere of "Swordsman", and they didn't go to the cinema yesterday.
This was more or less embarrassing, but someone quickly changed the subject and the atmosphere returned to excitement.
In fact, it doesn't matter whether you watch it or not. Could it be that this movie can turn the world upside down
Lu Shengda didn't believe it, and neither did everyone.