Looking at the dazzling array of jade pieces, Ling Qingyu, who was severely deprived of sleep (thought he was finally fine today, had already started eating in the middle of the night), there were stars in front of his eyes, with a bewildered expression, he looked at Huadong and said: " I said Hua'er, you and Leilei can settle this kind of thing? In short, it's about as long as it is."
A piece of jade, as few as tens, as many as hundreds of thousands (millions of them are treasures, rare, and will not be sold on a large scale), the same kind of water and the same jade material, because the carver Or the price is completely different depending on the location, or because everyone's preferences are different, the positioning of jade is also different, and this is especially true for those high-end goods under 10,000.
Experts look at the doorway, it is not high-end jade pieces that will not be collected, because jade pieces in those places actually have no value preservation, but laymen just watch the excitement, and sometimes, it is the sales positioning and the eye that determine whether to buy or not.
The initial positioning of Ling's Silver House was mid-to-high-end, because the jade materials they offered were all excellent jade materials, and the cheapest piece of jade that came out cost tens of thousands, but because Xiang Dongxi supported his girlfriend, he gave The floor is a thousand-square-meter hypermarket...
Therefore, Ying Thirteen could only urgently change its strategy, dividing a VIP showroom in the store for mid-to-high-end customers, while the outside area was open to mid-to-low-end rooms, and urgently asked Mo Leilei to collect tens of thousands of pieces of jade in Yunnan. The time is too tight and the quantity is too large. Mo Leilei has brought Hu Ye over to help, but it is inevitable that the good and the bad are mixed. There are hundreds of varieties to tens of thousands of varieties. The price range varies greatly, and the price tag work is extremely difficult. It became complicated, and there were many negligence in it.
Although he knew very well in his heart that Ling Qingyu would never have any objections to him about those mistakes, but overhearing those words still made Huadong feel a little uncomfortable.
The brothers settled accounts clearly, and some things were clarified in advance, so as not to bring flaws to the relationship between the two in the future. A little flaw, slowly accumulating, will eventually collapse.
Taking a breath, Hua Dong said: "These are all your properties, although the total value of these goods is only tens of millions, but, I think, there must be a charter. Or..."
Looking at the flowers deeply for a long while, Ling Qingyu pulled all the jade pieces below 2,000 yuan on the table aside and said: "These are roughly reorganized into third-class according to the quality, and they are specially placed in a section as gifts. They are not for sale, but only as gifts. For genuine gifts purchased, the jade pieces we sell have a minimum selling price of 5,000, 5,000 to 10,000, one free gift, 10,000 to 50,000, two to five free gifts, and more than 50,000." The jade pieces between 1,000 yuan and 5,000 yuan were pulled aside, and Ling Qingyu said: "Give two pieces of this kind of gift, which will increase in proportion to the value. All gifts are not priced, and the guests can choose by themselves."
Huadong frowned, okay, with this stroke, half of it was removed.
Ling Qingyu picked up a few pieces of jade pieces worth more than 5,000 yuan and looked at them, and said: "The rest of the area is divided into counters with a unit of 2,000 yuan and below. Our goods are 5,000, 7,000, and 9,000, and there are three counters. All the jade pieces inside are priced at the same price, allowing customers to choose arbitrarily. Those above 10,000 are priced individually, but the counters are also displayed according to the range, so that the goods of the same grade are put together, allowing customers to choose by themselves At the same time, our management is much simpler."
Huadong glanced at the ones below 10,000. In this way, 80% of them are removed, and the workload of the rest of the jade pieces is much less. Moreover, because the higher-end jade pieces are actually easier to identify, the chance of error will be less a lot of.
Heaving a sigh of relief, Hua moved his body and leaned back on the sofa, saying: "That's all right."
"That's right, it's much simpler this way. In other words, our positioning is still mid-to-high-end, and we don't consider low-end customers." Mo Leilei said with a trace of restraint on her face. She was in charge of purchasing the goods, and most of the responsibility for the mistake this time was on her. She was very nervous and began to retreat. Hearing what Ling Qingyu said, it was equivalent to returning to the original way. Jade wares, especially those jade products made by her own family, she is really not afraid of those, because she herself keeps an eye on those venues every day, and when she comes out, she has already set the basic price. If you look at other shopping malls, the price can be set at the same level.
"Well, let's take the high-quality route. We are only opening our business now, and we can't shut out customers all at once. When the time is right, we will only make jade pieces worth more than 10,000 yuan. If we need people to know, as long as the sent It is a jade piece of our Ling family, so it must be a precious thing, and we must make this concept out." Ling Qingyu tapped his fingers on the table, and said: "The mistake this time is not your fault, but mine, as the leader , I didn’t explain these things clearly, and I didn’t make corresponding instructions according to the changes in the situation. It’s my fault, but it doesn’t matter. If you haven’t experienced it, you won’t know how many pits there are. We will encounter more pits in the future. , but, once again, Huaer, Leilei, I have something to say clearly, we are friends, but also collaborators! Problems are not terrible, as long as we find out the problems and solve them honestly, but we must never have any problems in our hearts. My heart, no matter what others say, you two must know in your heart that we are one, and you must not be provoked by a few words from others!"
Hua Dong and Mo Leilei looked at each other, with embarrassment on their faces, Hua Dong said: "That..."
"I don't know you yet? And Lei Lei, both of you are simple and serious people, don't you have any thoughts in what I said? The reason why you take this matter so seriously, you don't even say a word Now, it’s definitely not something you thought of in your own mind, tell me, what did you hear? Who said it?”
When Ling Qingyu was speaking, Ying Shisan had already quietly got up. When she asked sharply, she glanced at Ling Qingyu, saw her nod slightly, and pushed open the door to the outside office.
It is not only the facades on the first and second floors that support Huadong from the east to the west, but also rented out the entire five-story building in the bustling downtown to them. The first and second floors are the facades, and the third floor is the VIP room (preferably The goods will not be placed on the counter) The fourth floor is the office, and the fifth floor is the warehouse and production room.
The entire fourth floor has more than 700 square meters. Xiangxi decorated his girlfriend as a general manager's room with a suite. The remaining friendship gave Ling Qingyu a president's room with a suite, plus a tasting room. room and two meeting rooms, and the rest is a large room equipped with a pantry.
Ling Qingyu and the others were in Huadong's office (the largest), Yan San stood behind her, while Ye Shiyi and Ying Jiu stayed in the reception room outside.
Looking at Ye Shishi who was standing by the window, and then at Yang Biru who was dawdling after bringing tea in again, Ying Shisan frowned slightly.