The original Xia Cheng was promoted after the entire management evaluated his performance capabilities.
Although the promotion speed is as high as a rocket due to proper operation, after all, there is still no backing within the company.
The new person in charge is different. This person was directly promoted and appointed by Lin Chen. He was originally responsible for senior assistant work similar to the second-in-command next to Lin Chen, and he was a true confidant. Now that he is transferred to a practical position, even if the work content is different from before, the entire company must give him a smile for Lin Chen's sake.
"Xia Cheng said just now that he wanted to negotiate an endorsement deal with me." After listening to Mo Xiaoxia talk about the latest personnel changes in Tianwang Entertainment Media, Rong Su's voice was a little dazed, with a look of disbelief on his face as if he had thought of something: "I originally thought there was something wrong It’s strange, when the endorsement is not done by the product merchants, but the heads of other entertainment companies are intermediary... Now think about it, is he trying to take advantage of me?"
"How can this be called taking advantage of?" Su Zheng refuted with a straight face: "This is obviously just flattery."
Rong Su choked on success.
"Originally, Xia Cheng probably wanted to have a good relationship with Xiao Su, or it could be said to be flattering. But he wanted to make himself appear less utilitarian, and a good relationship was based on the premise that both parties had equal status... Uh, thank you."
After interrupting her conversation and thanking the waiter for taking the drink, Ye Shuang thought again before biting the straw and continued: "But now Xia Cheng's situation is not as good as before. I guess he is a little eager for quick success. Since it has been so long, He didn't find a chance to get closer to Xiao Su, so he simply didn't take the graceful route... I think he didn't even cover up this time, it was just a very straightforward exchange of interests. If Xiao Su really agreed to the endorsement, he would definitely be able to give him the contract You do it, but after you enjoy the benefits, it’s time to pay the bill.”
"He has nothing to endorse." Mo Xiaoxia bit his straw and interrupted: "Now that Xia Cheng is no longer useful before the King of Heaven can speak, what good resources can he get into his hands?!"
"That's not necessarily the case." Su Zheng commented as a senior person, not wanting to be left alone. "Xia Chengshui is in deep trouble. Although his relationship with Tianwang cannot be used, don't forget why he climbed so fast in Tianwang before."
Mo Xiaoxia and Rong Sutong were curious, and their focus instantly shifted: "Huh? What is it?"
Su Zheng: "..." I forgot that these two have never heard of Xia Cheng's legendary promotion path...
Ye Shuang smiled and saw Su Zheng surrounded by two girls. She asked her about Xia Cheng's past.
In fact, although Su Zheng knew a lot of inside information, he was not able to pour out everything. Therefore, there was a lot of secrecy in the middle, leaving a lot of room for imagination, which only aroused the curiosity of the two girls.
After a while, when the three girls were making a fuss, Ye Shuang caught a glimpse of Xia Cheng turning out of the passageway. He coughed and reminded the other three: "Xia Cheng is out." This meant that everyone should change first. topic, stop talking about other people’s affairs.
Su Zheng was busy talking about this year's new styles of women's clothing from several brands in the mall. When Xia Cheng walked back to the table, what happened to be overheard was a discussion of dress styles...
"I'm sorry, what are you talking about?" Xia Cheng's steps were a little frivolous. Although he still had a restrained and polite smile on his face, he couldn't hide his haggardness. It seemed that he had had a cleansing of his intestines. It's a bit hard to recover for a while.
He casually said hello and pulled out a chair to sit down among the girls. Xia Cheng naturally turned to Rong Su and smiled: "I heard you were talking about women's clothing just now. I happened to talk about endorsements with Miss Rong before. I don't know about LPA. Is Miss Rong interested in this brand?"
…
"LPA is a French women's clothing brand. It was founded in Paris, France in 1919. It is an iconic brand that is very popular among women."
After going home after a day of shopping, Su Zheng couldn't wait to spit out a string of messages without even contacting Ah K. It seemed that she couldn't help but want to say: "Compared with famous words like Chanel, LPA is definitely not here yet." At that level, it also has a place in the mid-to-high-end market. Even because it is not particularly top-notch, the market is wider than CHANEL."
Many small and medium-sized cities do not have any counters for top brands, but mass brands are more accessible to the people, and their coverage is far beyond what top brands can match.
For example, which one is more classy, French foie gras or American hamburger? Undoubtedly the former.
But if we talk about which one is more likely to appear in the public eye, it is the latter that has the advantage.
Of course, even if LPA is relatively a people-friendly brand, the price of LPA is not affordable by ordinary working-class people. A dress can easily cost thousands. Even if it does not have the momentum of Chanel, which can easily cost tens of thousands, it is far from what square dancing aunts can afford. psychological price.
This alone can at least guarantee the brand's quality and endorsement value.
"I always feel that such a big brand has such a high endorsement fee. It's a fantasy." Ye Shuang pondered while driving: "Generally speaking, if it is such a famous brand, shouldn't the endorsement fee be relatively low? "What's more, the contract partner is Rong Su, a "young beauty" whose only representative works are youth dramas.
If it were a big shot like Luo Mingxin, it would be okay, or if Rong Su had won any important awards, Ye Shuang wouldn't have found the contract proposed by Xia Cheng just now so incredible.
But judging from Rong Su’s current net worth and the weight of his partners, if this contract can really be signed, it is clear that only Rong Su will take advantage of it. On the contrary, the endorsement business will vomit blood and lose money, and there will be no benefit at all. .
Ye Shuang only found out after meeting Luo Mingxin that advertising spokespersons also have their own grades and positions. For example, McDonald's and Pepsi-Cola usually choose popular singers, XX Sour Yogurt loves to sign grassroots celebrities, etc.
When it comes to the world's top brands, or even slightly close to the top first-class brands, the partners can only be people with considerable speaking ability in a certain field.
The positioning of the endorsed product is also very important. If you spend three yuan to buy a Nutritional Express, can the portrait printed on the package be of the same quality as if you spend thirty thousand yuan to buy a piece of clothing
Therefore, the more truly brand-name something is, the less expensive the endorsement fee is.
For example, endorsement of beverages and snacks lowers the level of the endorsement star, which is equivalent to consuming the celebrity's prestige and status. But Chanel, for example, enhances the status of stars, which is equivalent to helping stars accumulate prestige and status... Who takes advantage of whom more? This is almost obvious.
"Sister Shuang means..." Su Zheng's eyes lit up, and her mind went into delusional mode out of control: "Wow, could it be that the LPA has also been seized by that organization?"
"..." This man really thinks.
Ye Shuang couldn't help rolling her eyes: "That's not necessarily the case. There are no other ways to open up the relationship. For example, bribery, or maybe the organization has caught the sore foot of a senior LPA executive. They would have left anyway. It’s a crooked way, and it’s normal to have some irregular ways.”
At the same time, not only Ye Shuang and Su Zheng were discussing this matter, but Rong Su and Mo Xiaoxia were also somewhat concerned about the answer to the question.
Probably because they are in the same circle, and both of them belong to the same family with a good background. Therefore, since Rong Su and Mo Xiaoxia met, there has been a series of contacts and contacts, and the relationship between the two has naturally improved by leaps and bounds. In just a few days, they have become very good best friends.
Ye Shuang and Su Zheng found strange things, and of course they had a deeper understanding of them as people in the circle.
Although Rong Su was also pleasantly surprised that he had the opportunity to get such a weighty endorsement, at the same time, he was not unaware of the weirdness in it.
"I shouldn't be famous enough to get an LPA contract, right?" Rong Su and Mo Xiaoxia were nesting together in Mo Xiaoxia's apartment, looking at the computer. After checking the information on the previous LPA spokespersons on the Internet, they compared Rong Su suddenly felt unreal about his current fame.
If he hadn't known that Xia Cheng would not tease him with false news, Rong Su would have been unable to help questioning him.
"How about I ask for you?" Mo Xiaoxia stared at the phone for a while, biting her fingers, and asked a little hesitantly.
When Rong Su heard this, his previous entanglement suddenly disappeared. He said with a joking expression in a long, weird voice: "Oh -" and winked: "Ask Mr. Lin?"
Recently, Lin Jue's pursuit of Mo Xiaoxia is also an interesting news in the industry. I don't know how many people are betting on how long it will take Lin Jue to embrace the beauty.
Although separation and reunification are common in the industry, it does not necessarily mean that every pair cannot last forever. In particular, Mo Xiaoxia is not an ordinary starlet. Coupled with Lin Jue's family background, the two are a perfect match. Even if their relationship fades in the future, Mo Xiaoxia's status is absolutely guaranteed, not to mention that it seems that Lin Jue is still To be serious, recently I no longer even travel with young models that I used to do.
Mo Xiaoxia said nothing and chased Rong Su with a pillow, but Rong Su ran away with a sharp smile. After the two fooled around for a while, they stopped when they ran out of energy. They lay on the bed panting and opened a notebook to continue talking about business.
"Seriously, you'd better ask for me. See if Mr. Lin knows about this."
Mo Xiaoxia went back to work. After listening to her best friend's words, she still pouted and picked up her mobile phone to make a call.
Lin Jue received unsolicited phone calls from Mo Xiaoxia twice in one day. Although they were talking about other people's affairs, it was quite a surprise.
"Xia Cheng has an endorsement contract with LPA?" Lin Jue pondered for a long time before frowning and speaking: "I have to go back and ask big brother about this, but our artists have never cooperated with LPA before, and big brother may not know about it." (To be continued)