The Kerry brothers don't have the same style as many filmmakers in Hollywood.
As former music producers, they are tall, handsome, image-conscious, articulate, always wear fancy suits, drive extended Rolls Royces, however, none of this is anything, the point is…
They are very good at inciting people.
For example, when Rosie, Sammy, and Mickey were told that their savings might be less than a million dollars, they all put on a shocked look together and started saying things like 'You deserve more' and 'As long as you and us Partnerships, luxury cars, villas, champagne... everything, everything, everything'.
This is the usual trick of music producers.
In order to sign and win over musicians who may become cash cows in the future, they often do everything they can to make countless promises that will not be fulfilled in the future.
Even if you know it's fake.
Born in a small businessman family, Rossi, who yearned for a rich life, was almost overwhelmed by these ecstasy soup, and he couldn't figure out who he was.
Michaelon almost believed it too.
Especially when the Kerry brothers said 'We give you what you want', he almost wanted to ask 'Can I have a box of gold bricks'.
Only Sammy didn't bother to listen to their nonsense.
He's probably one of the hardest people in the world to deal with.
No shortage of money, no name, just want to kill the dragon.
Unless someone can give him a dragon cut right away, it's probably hard for anything to impress him.
So, in the face of all the benefits promised by the Kerry brothers...
He threw the contract out without blinking an eye, and asked the lawyer to help him check one by one to see if there were any problems, and if there was no problem, he was ready to sign the contract.
The Kerry brothers immediately realized that the short, round-faced director in front of him was not a good fool.
As a result, they changed their attitude, no longer made any big cakes, but seriously discussed the copyright of "Snake Bane".
In this way, the next development will be smooth.
Both parties have sincerity, one party is not bad money, the other party is also sincerely wanting to sell, and the negotiation process is very fast.
only…
In the contract, the Kerry brothers put forward a condition of 'cooperating with publicity when necessary'.
Sammy, who has always considered himself to be behind the scenes, didn't like this one much.
But the Kerry brothers made a high bid and behaved very politely throughout. Considering that it was his own movie after all, he agreed.
However, this was the contract he regretted the most.
In Sammy's imagination, the so-called 'co-promotion' should be holding a fan meeting, or walking the red carpet with the actors like the premiere, saying two nonsense to the audience, and it's over.
Unexpectedly, the Kerry brothers are really ingenious in publicity.
In order to hype, they directly exposed the dark history of director Sammy: [The new director created a poster of a beautiful snake to promote the movie, and the audience was beaten by the audience at the premiere of the film festival. ]
Sammy is angry as a puffer fish: I didn't get beaten up without me!
This surprised him.
Not only because of the damage to their own image, but also because such propaganda is useless and very unprofessional.
Do people go into the cinema to see a movie because the director was 'beaten up'
Obviously not
But this operation is understandable when you think about it carefully.
As mentioned earlier, the twin brothers' mind-set is still in the music industry...
Although musicians rely on music, most of them have a huge fan base because they often perform live stage performances.
Therefore, as a music producer who is good at marketing music, they often hype up the scandal of musicians before the release of the album, which can often take the opportunity to create a lot of popularity, and at the same time attract the attention of music fans, prompting them to go to buy. record.
But movies are different.
No matter how lively the news made by actors or directors, most people will always focus on movies.
If the film itself is not good, let alone the director was beaten.
Even if the director is beaten to death, people will not step into the cinema.
To save their own movies (in no way to stop them from ruining their own image).
For the first time in his life, Sammy struggled to think outside of the movies.
He ran to the Kerry brothers and asked aggressively, "Who the hell did your marketing plan?"
Little Kerry is the better-tempered of the brothers.
He took the lead to meet him, and smiled foolishly: "What? What happened? Don't worry, sit down and talk slowly."
But Sammy didn't want to mess with him at all.
He said straight to the point: "Fire him now! Your propaganda plan is a piece of shit!"
"I understand your mood, but this is a necessary measure for movie promotion." Da Kerry couldn't help but speak from the side.
He had the exact same face as Xiao Kerry's, showing a completely opposite expression, not only without a smile, but also very serious and indifferent: "Everything is for the promotion of the film, if this kind of news makes you unhappy, I can apologize, but it will never be changed easily."
"The director's news is useless at all, I'm just behind the scenes." Sammy couldn't help shouting angrily.
"But there's no other news to hype it up right now, or, the heroine and the hero are in love because of the drama? Please, the actors in your film are too famous, even if they are in love because of the drama, no one pays attention. It's not as good as ours. News, film festivals, directors, being beaten by the audience, don't you think it's funny?" Little Kerry continued to explain with a smile and a very lively explanation.
"But it's not interesting here at all."
Sammy said angrily: "And, I wasn't beaten!"
But the Kerry brothers were all indifferent.
Da Kerry didn't want to talk any more, with an expression of 'you're making trouble for no reason'.
Xiao Kerry has a relatively good temper, and is still patiently comforting: "Don't be angry, don't be angry, everything is for the movie. The movie sells well, and we make money together. Besides, what if you get beaten up, if the movie can become a hit, you It doesn't matter if you beat me once."
"You really don't understand anything!" Sammy felt very suffocated. .
Then, he only hesitated for a few seconds about whether or not to 'make a bad idea', and in the end, 'don't want his own dark history to continue to be passed down' still prevailed: "I repeat, the director is just behind the scenes, people They don’t pay attention to the director’s problem at all, and maybe some people will walk into the movie theater because of curiosity, but with this level of news, the propaganda of the film is simply not enough.”
"What? Do you also understand propaganda?"
There was a look of contempt on Da Kerry's face, but it was well concealed.
"Then what's your suggestion, Director Sammy?" Little Kerry smiled, but his tone was like a kid.
He deliberately emphasized the word 'director' to imply that Sammy 'you are a director, not a professional propaganda', and then he asked in a good voice: "Can you stand on the director's point of view and give us some Any good advice?"
As a result, Sammy said very rudely: "Of course I have suggestions, movie promotion, I dare not understand everything, but I know better than you."
This time, the Kerry brothers all laughed.
They looked at the short, round-faced director in front of them with interest, and seemed to be saying: 'Do you understand propaganda? Are you joking? Why are you so rude? '
But Sammy was quick to come up with a plan.
This plan shocked the two brothers instantly.
Sammy told them: "You can pay someone to oppose the release of the film."
The Kerry brothers were taken aback: "Are we crazy? Why pay someone to turn against us?"
Sammy was too lazy to explain to them in detail.
Next, he said to himself: "You can find some people pretending to be moral defenders to protest against the extremeness of the film, and there are too many scenes of violence and blood; and then find some people from the Animal Protection Association to protest against the film The snake's injury. In short, we must find a lot of people, go to the TV station, go to the newspaper, go to the streets, anywhere, and protest all with fierce words... Try to sit down and let everyone know that there is a film to be released in the near future. , but it is being strongly opposed!"
Brother Kerry's eyes brightened as he listened.
Clearly, they have quickly realized the beauty of this publicity path.
Human beings are like this, the more forbidden they are, the more they want it!
If you come up with some exaggerated gossip, it will definitely have a magical publicity effect.
So, the Kerry brothers went to the TV station to buy time slots and hired people to scold the movie "Snake Bane".
But what makes Sammy hate it to death... This pair of brothers is so shameless!
He clearly provided them with such a 'good' publicity strategy, but he still did not let him go.
The man they hired said righteously on the TV screen: [I am a citizen of the United States, and here I am firmly protesting the release of a bloody and rubbish film "Snake Bane". Without a doubt, it is one of the worst and sensational anti-humanity films ever made. In this film, the monsters actually look more tough than humans, and the ultimate winner is also a monster. What's the point of this? Also, are monsters more noble than humans? After watching this movie, as long as everyone is angry with the director, in fact, the audience on the premiere day did so...]
- As long as it is a human being, there will be an angry feeling of beating the director.
— The audience on the day of the premiere did exactly that...
Sammy is blown away: MMP!
what to advertise...
I understand the reason!
But why do you have to mention the fake news that I was 'beaten up'!
However, the guy on the TV (to take money to do things) couldn't feel the anger of the little director in front of the TV at all.
He continued to speak (promotionally) professionally: [This shows how vulgar this film is. Therefore, I propose that before this film is released, we all conduct a strong boycott together to prohibit this kind of rubbish and boring film from polluting the minds and brains of our people. ]
The audience in front of the TV was excited: "Wow, beat the director, pollute the mind and brain, anti-human... Is it so cool?"
"Why on earth am I getting tired and thankless to help these two idiot brothers to publicize the plan?"
Sammy baffled: "There are so many people who know I've been 'beaten up'—more fucking!"