It is not required to have rich sales experience, what is important is to be young enough.
It doesn’t matter if you’ve never done sales before.
I knew Xu Xiuwen in my previous life and had been in contact with sales in various industries. I have a good understanding of sales experience and sales skills.
Whatever he shares with anyone at this time is enough to make that person an excellent salesperson.
…
On the morning of April 1st, Xu Xiuwen came to the winery, called together managers from various departments, and held the first meeting of the new winery.
In the conference room of the winery office building.
All the newly appointed managers are present.
If you ask who in the field welcomes the new boss the most.
That's definitely these managers.
The oldest manager among them is the manager of the production department. Like Xu Chengde, he has 20 years of work experience and is a backbone of the winery.
But even so, because he doesn't know how to deal with things, he has always been an ordinary employee.
Now that the new boss has come, he has been promoted to manager.
So he welcomed the new boss more than anyone else.
The meeting time is set for nine o'clock.
Xu Xiuwen stepped into the conference room door at exactly nine o'clock.
All seven managers in the conference room looked at the new boss.
This is the first time they meet the new boss.
Seeing that the new boss was such a young man, there was a murmur in the meeting room.
Xu Qian and Zhao Yatong also attended the meeting.
Xu Qian knocked on the table and said, "Quiet."
Many employees in the factory know Xu Qian.
When they knew that Xu Qian was the new boss's secretary, they all had the same thought.
What is the relationship between Xu Chengde and the new boss
Xu Chengde became the factory director and his daughter became the new boss's secretary.
It makes one think more.
Could it really be...
Xu Xiuwen had no idea what the seven managers were thinking.
He knocked on the table and said, "Everyone, introduce yourselves first."
The boss spoke, and the seven managers did not look down on Xu Xiuwen just because he was young.
Hundreds of employees have been laid off in the past three days.
They have a family to support and don't want to follow in his footsteps.
The seven managers looked at each other, not knowing who should start first.
Xu Chengde stood up first and began to introduce himself.
With Xu Chengde taking the lead, everything went smoothly afterwards.
After everyone finished introducing themselves, Xu Xiuwen stood up, looked around and said, "My name is Xu Xiuwen, and I don't like to talk nonsense. Since I bought the winery, I have only one idea, which is to run the winery well and make money. If you have any ideas, please share them."
Then the seven new managers began to express their opinions.
After a round of discussion, everyone was talking a lot, but it was all just empty talk. There wasn't a single practical idea.
Xu Xiuwen felt helpless.
These people's thinking has become rigid in the winery environment.
Everyone was afraid of offending others and could not think of any effective way to save the factory.
He glanced at Xu Qian and nodded to her.
After seeing this, Xu Qian also nodded.
Immediately, Xu Qian stood up and read the script, saying, "The winery had many problems in the past. In order to avoid these problems, President Xu has re-established the rules and regulations."
"First, employees must sign in and out every day. If they are late or leave early, their wages for that day will be deducted. If it happens three times, their monthly wages will be deducted. If it happens more than five times, they will be fired directly.
Second, employees must wear uniform clothing when going to and from work, especially in the workshop. They are not allowed to wear casual clothes to enter the workshop. Those who do not comply with the regulations will have their monthly salary deducted. If they fail to comply with the regulations multiple times, they will be directly fired. "
Third, strengthen supervision and management, which requires the cooperation of the security department. If an employee steals from the warehouse, he will be fined and fired immediately upon discovery. If there is a theft in the warehouse, all responsibilities will be borne by the security department.
fourth,… "
Xu Qian listed eight new regulations in a row.
After she finished speaking, she took the initiative to stop and give everyone time to accept it.
Seeing that the managers had no objection, Xu Qian continued, "The second issue is the name of the wine. Guangming Wine has a bad reputation. Many people think it is inferior wine when they hear Guangming Wine. It is difficult to sell the wine. So we have to change the name of the winery. What do you think?"
The managers did not object to the many regulations that Xu Qian had mentioned before.
But at this moment I heard Xu Qian say that she wanted to change her name.
No one could sit still.
Everyone expressed their opinions at once.
To sum it up in one sentence, the name of the winery cannot be changed.
Guangming Liquor has been a long-standing brand for decades, and these old employees have deep feelings for the Guangming Distillery and cannot accept changing the name of the liquor.
Xu Xiuwen never told anyone about the name change.
Even Xu Chengde knew about it for the first time.
So Xu Chengde's first reaction was to oppose the name change.
While everyone was arguing, Xu Xiuwen remained silent.
The voices of the crowd gradually became quieter, and everyone looked at Xu Xiuwen, wanting to see what he would say.
Xu Xiuwen noticed everyone's expressions and said, "The name Guangming Winery is a decades-old brand. We really don't need to change it."
Hearing this, the old employees of the winery all breathed a sigh of relief.
But then, Xu Xiuwen changed the subject.
He said: "But the name of the wine must be changed, and it must be changed immediately. Previously, the winery used inferior raw materials to make wine, resulting in uneven quality of the wine. The wine's reputation was ruined, so it was abandoned by the market and the public. Even if we use high-quality raw materials to make wine in the future and the quality of the wine is improved, when people see the name, they will have a preconceived impression that our wine is inferior, and the wine will still not sell. Wine that cannot be sold has no meaning to exist."
Xu Xiuwen's words left everyone speechless.
Previously, someone in the winery made money by purchasing inferior raw materials to make wine, which completely ruined the reputation of Guangming Liquor.
Otherwise, given the quality of Guangming Liquor, even if the winery was relying on its old capital, it would not have been unable to continue and ended up in bankruptcy in just a dozen years.
Xu Xiuwen went on to say: "The wine can only survive if the winery survives. If the winery can't survive, what's the point of keeping the wine name? If you can't let it go, when the winery develops in the future, we can just release the nostalgic "Lao Guangming"."
What Xu Xiuwen said makes sense.
The seven managers plus Xu Chengde quickly accepted his statement.
Seeing that all the managers agreed to change the name of the wine, Xu Xiuwen smiled secretly in his heart.
Mr. Shu Ren still understands the Chinese people.
He said: Chinese people always like to reconcile and compromise. For example, if you say that the room is too dark and you want to open a skylight here, they will definitely not allow it. But if you advocate removing the roof, they will come to reconcile and be willing to open the skylight.
That’s what Xu Xiuwen did.
He never thought about changing the factory name, he just wanted to change the name of the wine. But if he directly proposed it, many people would probably object, even including Xu Chengde.
But when he proposed to change the name of the factory, everyone disagreed. Then he proposed to change the name of the wine, which became easy.
Xu Xiuwen continued: "I have already thought of a name for the wine. It is called Vintage Original Liquor."
The name "Year-Old Original Liquor" was not thought up by Xu Xiuwen, but was the name of a series of wines from the previous life, Lao Gongjiu.
Wuliangye even had a lawsuit with Laogongjiu over this name, but lost the case in the end.
Vintage original liquor is an innovative liquor product launched by Laogongjiu in 2008.
In other words, it has not been launched or registered as a trademark yet.
The success of the vintage puree series depends on the quality of the wine, but a good name is also an important factor for success.
Since Lao Gongjiu can produce Lao Gongjiu vintage raw liquor, Xu Xiuwen can also produce Guangmingjiu vintage raw liquor.
Follow the path of Lao Gongjiu and leave the other party with no way to go.
Moreover, the original vintage series will also make it convenient to launch wines of different vintages in the future, so as to occupy markets at different price points, which is very beneficial to the future development of the winery.
After Xu Xiuwen finished speaking, he stopped and observed everyone's reactions.
Several managers did not object.
Xu Xiuwen was quite satisfied seeing this.