It seems that these managers are not troublemakers.
Xu Xiuwen turned to Xu Qian and said, "Xu Qian, please arrange for someone to register a new trademark as soon as possible."
Xu Qian said, "Okay, Mr. Xu."
Xu Xiuwen nodded and said, "Go on."
Most of the content in the manuscript that Xu Qian read was decided by Xu Xiuwen.
So this manuscript is not meant for him, but for other people present.
Xu Qian went on to say, "Then we need to do a good job of market positioning for our products. In order to save costs, the wine bottles produced by our Guangming Winery in the past had no design and simple packaging. This reduced costs, but the wine prices could not be sold, and the profits were not high. Mr. Xu felt that we should not continue to do so when we re-produce Guangming wine in the future. The low-end market is indeed very profitable, but the competition in the low-end market is the most intense. We have no advantages in terms of channels, output, and price. Therefore, we have to take the mid-to-high-end route in the future. The wine bottles and outer packaging need to be redesigned in a high-end way. We need to make customers feel that this is a high-end wine as soon as they see our packaging and wine bottles."
What Xu Qian said was actually what Xu Xiuwen was thinking.
Abandon the original low-end wine market and turn to the mid- to high-end market.
There is no other solution.
If you want to gain a foothold in the low-end wine market, the first thing you need to rely on is channels.
With many channels and dealers, there is no need to worry about sales.
In this regard, Guangming Winery has no advantage.
Secondly, looking at the output, with the demise of Guangming Distillery and the layoffs of so many people, it is foreseeable that the output will not be very high.
Then there is the price. Large wineries can make small profits but sell in large quantities, but doing so requires large initial investments and low profits in the later stages. Guangming Winery is in a precarious situation, so it is difficult for it to take the path of small profits but quick turnover.
But it’s different if you take the mid-to-high-end route.
The initial production volume can be smaller, and the quality of the wine must be guaranteed to make the wine famous first.
Moreover, positioning in the mid-to-high-end market means huge profits.
Only in this way can we save the dying Guangming Winery.
After Xu Qian finished speaking, all the managers present fell silent.
Everyone was thinking about the feasibility of doing so.
Xu Chengde is the person who knows the factory best.
In the past, Guangming Liquor was indeed, as Xu Qian said, taking a low-end route with low profits.
Later, the winery made a lot of efforts, but was still unable to reverse the decline of the winery.
Xu Xiuwen made drastic changes right from the start.
No one can guarantee that doing so will bring Guangming Liquor back to life.
But at least it gives people hope.
If things continued as before, even Xu Chengde would not have much confidence in the winery.
Xu Chengde is not the type of person who would hesitate.
He quickly made up his mind.
Xu Chengde said: "I agree with this proposal."
The managers present are not stupid.
In addition to being Xu Chengde's daughter, Xu Qian is also the new boss's secretary.
What she said naturally represented the new boss's opinion.
Now the new boss and the factory manager both support it. If they oppose it, wouldn’t that be like throwing a lantern in the toilet
No matter how stupid they are, they can't be that stupid.
And deep down in their hearts, they were looking forward to this proposal.
Managers expressed support.
Seeing this, Xu Qian continued: "The last point is the task of the sales department."
The managers were stunned when they heard this.
There was no sales manager in the meeting room at all.
To be precise, there was not only no manager, but also no employees, not a single employee in the entire department. The previous employees were all fired.
Xu Qian continued, "Guangming Winery used to be famous all over the country. At that time, we could sit in the factory and wait for people to come and buy our wines. But now the situation is different. Except for a part of the market in Langya City, the market in the province has been completely lost. We must abandon our old ways of thinking and take the initiative to go to major distributors and stores to promote our products and find potential customers. No matter how good the product is, it still needs promotion. President Xu plans to recruit new people to expand the sales department, and there will be separate reward measures for the sales department in the future."
Naturally, the seven managers would not have nothing to do after having a full meal and interfere in the affairs of the sales department.
So no one objected.
Xu Qian has finished her speech.
She looked at Xu Xiuwen.
Xu Xiuwen nodded at her.
Seeing this, Xu Qian sat back in her seat.
Xu Xiuwen coughed, attracted everyone's attention, and said slowly: "Next, each department has a task.
The security manager should go back and arrange the shifts. How to arrange the day and night shift staff, whether to arrange people to patrol, how to patrol, the frequency of patrol, and how to solve problems if they arise. Think carefully about all of these.
The purchasing manager makes a statistics on where to purchase raw materials, which raw materials to purchase, when to purchase, and how much to purchase at a time.
The production manager went back to check the equipment and counted how much wine could be produced every day and how much raw materials were needed.
The warehouse manager went back to work out a reasonable plan on how to ensure the safety of the warehouse, prevent embezzlement and theft, and ensure the safety of raw materials.
I don’t need to tell you what the Human Resources Department should do.
The office manager can improve on the rules and regulations I mentioned earlier, and be sure to clearly publicize the winery's new system so that every new employee is aware of the regulations.
The Finance Department should settle the accounts. If I find out that someone is playing tricks, don't blame me for turning my back on you!"
Except for the sales manager position which was vacant, the managers of the other seven departments looked nervous and then expressed their opinions one after another.
I have to express my opinion. The new boss has already spoken. If I don’t do well, I’m afraid I’ll lose my position.
Chapter 323 Birthday
Xu Xiuwen thought for a moment and added: "The wines we originally produced were 41-degree old Guangming wine and 40-degree Guanglv wine. Nowadays, people like strong wine more and more, so we produced a 50-degree vintage original wine. We announced to the public that we found the recipe of the tribute wine that Bao Er presented to Zhu Yuanzhang, and re-produced the Mingguang tribute wine that the emperor of the Ming Dynasty drank. (Guangming wine is the name given by Zhu Yuanzhang)
The new wine launched by the winery is aimed at the mid- to high-end market. You can study the quality of the wine, but the bottle and packaging must be changed.
My hope is that everyone who sees the bottle will think it is high-end wine, not cheap wine.
As for packaging, I suggest using high-end leather boxes, and the price can be set at more than 400 yuan."
Xu Chengde had been listening and couldn't help but say, "Isn't 400 too expensive? No one will spend 400 to buy our Guangming wine."
Xu Xiuwen chuckled when he heard this.
He really wanted to tell Xu Chengde that in the past life, a lot of garbage could be sold at a high price as long as it was well packaged and marketed.
Xu Xiuwen explained: "Director Xu, do you know what is most important in the 21st century? ... It is packaging and marketing. No matter what kind of wine we sell, as long as the packaging and marketing are good, others will recognize our wine. I have thought about it. Langya is our base camp. The new wine must first gain a foothold in Langya. I plan to ask the leaders of the municipal government to help us promote it. It would be best if we can convince them to let our Mingguang Gongjiu vintage original liquor become the special wine for the municipal government to entertain guests."
Xu Chengde asked: "Isn't this a bit difficult? How can the leaders help us promote it?"
Xu Xiuwen smiled and said, "When the wine is produced, I plan to hold a ribbon-cutting ceremony and invite the city government leaders to attend the opening of the winery and inspect it. At noon, we will hold a banquet to entertain the leaders. At the banquet, we will take out the new wine for them to taste first. After the banquet, each leader will be given a bottle. We must emphasize that this new wine is a high-end wine. It is a tribute wine recipe from hundreds of years ago and it is not easy to make wine. The leaders drank the wine and took our wine. Can they still refuse to help us promote it? Of course, the premise is that the quality of the wine must be up to standard. After we make the name of Guangming Gongjiu Year-Old Original Liquor famous, we can launch 5-year-old and 8-year-old original liquors to expand the market. In addition to our unique Guanglu wine, the winery will definitely be able to turn things around."
Everyone in the conference room looked at the new boss in surprise.
Some of the new boss's words were too short and sounded unrealistic, but after thinking about it carefully, I found that they were indeed feasible.
If the winery wants to revive, it seems the only way to do so is to follow the instructions of the new owner.
The new boss may not look very old, but he is smart and courageous.
All seven managers stopped looking down on it.
Xu Xiuwen looked at the production manager and said, "Produce 50% high-quality vintage puree. I don't need to worry about the winemaking technology. I hope you can cooperate with the purchasing manager to produce a batch of wine that meets the requirements as soon as possible. If you have any difficulties, please communicate with Director Xu."
Xu Xiuwen turned to look at Xu Qian and said, "We must quickly register the trademark for the new wine name. As for the wine bottle design... Forget it, give me paper and pen."
After Xu Xiuwen finished speaking, Xu Qian immediately handed him paper and pen.
Xu Xiuwen took the paper and pen, and then drew on the paper according to the appearance of the wine bottle in his memory.
Xu Xiuwen's painting skills are not very high, but he has a good memory.
He directly drew the bottle of Lao Gongjiu vintage liquor.
Xu Xiuwen handed the paper to the office manager and said, "As soon as possible, find a reputable glass factory and ask them to produce a few samples according to my drawing and bring them to me. The price is not the key, the key is that the quality of the wine bottles produced must be up to standard. Tell them that if the wine bottles they produce meet my requirements, we can cooperate with them for a long time in the future."
After the meeting, everyone got busy.
Xu Xiuwen asked the Human Resources Department to prepare to recruit sales personnel.
Guangming Winery went bankrupt, and many people in Guangming City and Langya City knew about it.
Later, after the winery was acquired, large-scale layoffs began.
Many people were skeptical about the winery's future, so it started hiring.
No one came to apply for the job in the past two days.
Starting from the third day, young people finally came to apply for the jobs.