The day after the rumor spread.
Xu Xiuwen was furious.
His angry roar pierced through the office door.
Many people feel the wrath of their new boss.
Afterwards, the new boss issued an order that no one was allowed to talk about the aged wine cellar anymore, and that an investigation must be conducted. Once it was discovered who spread the rumor, the person would be fired immediately.
The new boss's attitude further confirmed that the rumors seemed to be true.
Otherwise why would he be so angry!
People always believe what they want to believe!
On the third day, the secret of the aging wine cellar was not only known to everyone in the factory, but also spread outside the factory at lightning speed.
A week passed in the blink of an eye.
The secret of Guangming Winery's aged wine cellar is no longer limited to Guangming City. More and more people in Langya City and the county-level cities below know about the aged wine cellar.
In addition, local TV stations also officially broadcast advertisements placed by Guangming Winery.
Rumors can make a person speak louder than words, coupled with the personal opinions of various disseminators.
For a time, the rumors about Guangming Winery’s aged wine cellar became more and more mysterious.
Most people believe the rumors about aging wine cellars.
Their idea is simple.
Guangming Winery went bankrupt and has been listed for sale for so long, but no one is willing to buy it!
Why did a person suddenly appear and buy the winery, and why was this person recommended by Xu Chengde, a 20-year veteran employee of the winery
After buying the winery, Xu Chengde became the new factory director.
This undoubtedly increases the authenticity of the rumor.
The relationship between the new factory director Xu Chengde and the new boss, and between the new boss and the new factory director's daughter, has also become the subject of gossip for many people after dinner.
The sales staff in the factory have also reported that it seems to be much easier to sell in hotels, restaurants and shops recently.
Many bosses even took the initiative to offer to purchase goods.
Then Xu Xiuwen had already ordered that the products should only be sold to high-end hotels and shops, and the quantity should be strictly controlled.
Most bosses in Langya City are not averse to the wine produced by Guangming Winery.
For them, a batch of goods from Guangming Winery would not be easy to sell, but they would definitely not have to worry about not being able to sell them.
But it is not realistic to rush to buy the wine from Guangming Winery.
But to the surprise of these bosses, they couldn't get any goods.
People are all cheap!
The more you can't get something, the more you want it.
Xu Xiuwen's hunger marketing strategy made many inexperienced bosses believe that the new wine was in short supply.
Plus rumors of an aging wine cellar.
Many small shop owners began to use their connections to try every possible means to buy the new wine from Guangming Winery.
Advertisements and rumors worked together.
The Langya City unit did not disappoint Xu Xiuwen.
During a dinner party, Xu Chengwei took a sip of wine and immediately said, "This wine is far worse than the new wine from Guangming Winery!"
As he spoke, he expressed his deep regret for not being able to drink the new wine from Guangming Winery.
At this point, the leaders of the units in Langya City became curious and wanted to taste the new wine from Guangming Winery.
The deputy mayor only revealed his thoughts a little bit, and the people under him immediately took action. All subordinate units, as well as the counties and towns below them, responded positively.
Soon, Guangming Winery received a large number of orders.
The leaders of the Guangming City units had tasted the new wine themselves and were full of praise for it.
When they talked about the new wine at the dinner table, whether they were subordinates, waiters or bosses of the restaurant or hotel where they ate, they naturally kept it in mind.
On the seventh day after the opening ceremony.
Xu Xiuwen also received a call from Deputy Mayor Xu Chengwei.
Xu Chengwei asked him on the phone whether the rumors about the aged winery were true.
Xu Xiuwen denied it, but did not say it too firmly.
In short.
The new wine from Guangming Winery was an instant hit.
The next challenge Xu Xiuwen will face is whether the quality of the new wine is good enough and whether it can stand the test of the market.
As long as we can stand the test, we can reopen the market in Langya City.
Xu Xiuwen’s goal has not yet expanded to within the province or even outside the province.
His temporary goal is to completely open up the market in Langya City and the county-level cities and towns below it, and reverse the previous negative impression of Guangming Winery.
After receiving a call from Deputy Mayor Xu Chengwei.
Xu Xiuwen thought of the female reporter He Yingjia who came to interview him today.
He took out his cell phone and called He Yingjia, asking her to be responsible for making a special program about the winery.
The name is "The Rebirth of Guangming Winery"
During the show, Xu Xiuwen and female reporter He Yingjia were in an interview room.
He Yingjia asked questions one by one according to the questions Xu Xiuwen had discussed with her before.
This was also the first time Xu Xiuwen appeared on his hometown TV station.
In the program, he gave a very detailed and comprehensive introduction to the new wine of Guangming Winery.
The winery had previously invited many people to taste the new wine, including sommeliers.
The program also broadcast these people’s comments on the new wine.
At the end of the show, He Yingjia talked about the rumors about the Guangming Winery’s aging wine cellar.
Here Xu Xiuwen demonstrated the acting experience he accumulated while filming his first drama.
For a moment, an expression of surprise, panic, hesitation and indecision appeared on his face.
He eventually denied the rumor.
The program also gave a special close-up of Xu Xiuwen's expression and broadcast this segment without any deletions.
This final close-up directly ignited the show!
Everyone who watched the show suddenly believed the rumors about the aged wine cellar even more.
Orders from the winery came in like a tsunami.
The last time Guangming Winery had so many orders that it couldn’t handle them was decades ago.
The winery employees were happy and excited.
Now there is finally hope.
Wineries will no longer close down and go bankrupt.
They don't have to be unemployed anymore.
Many of the old employees who were laid off by Xu Xiuwen became jealous after seeing the popularity of the winery's new wine.
Some people wanted to cause trouble, and some even tried to sneak into the winery and steal wine.
But the security department’s supervision is very diligent and responsible, and does not give outsiders any chance at all.
Some people secretly contacted friends and colleagues who remained in the factory.
Xu Xiuwen was ruthless towards these people and would immediately hand them over to the police station once he found them.
The new wine of Guangming Winery is of very high quality and has fully withstood the market's doubts during the first wave of popularity.
The guests of the first big hotels that received the goods were full of praise for the new wine after drinking it.
These hotels naturally need to import more goods.
However, the winery received too many orders!
Too many to be produced.
The winery had to work in two shifts.
Even so, the output is still not enough.
The new wine became a huge hit in Langya City and its subordinate county-level cities and towns.
Xu Qian asked Xu Xiuwen whether he wanted to continue advertising.
What she meant was that she didn't want to do it anymore because she felt it was a waste of money to continue advertising.