A few days later, the Haidian District Court, where Makino Technology is registered, finally officially accepted the case of more than two hundred Taobao sellers jointly suing Makino Technology.
The acceptance of this case did not cause any waves in the Internet industry, but it caused considerable concern in judicial departments across the country.
Before this, there had been almost no lawsuits surrounding "online virtual property" in the country. Now the Haidian District Court has received the first lawsuit request for this type of case, and they have also chosen to accept the case. This has a great impact on the judicial department. big.
Generally speaking, whether a court accepts a case also represents the court's basic attitude.
If someone goes to court to sue a U.S. spy satellite for invading his privacy, or sues his neighbor for causing him psychological harm due to his farts, the court will definitely not accept such a lawsuit that has no legal basis. If the court accepts it, then what will happen next? At a certain subtle level, it can also be understood that the court basically recognized the legal basis of the plaintiff's lawsuit.
Therefore, the Haidian District Court's approach to this case has a very significant impact on the entire domestic judicial field. If the Haidian District Court refuses to accept the case, it means that in the eyes of the Haidian District Court, the concept of "online virtual property" Lack of legal support;
On the contrary, if the Haidian District Court accepts the case, it can be understood that the Haidian District Court has basically recognized the legality of "online virtual property".
Now, the Haidian District Court has bravely taken the first step in recognizing "online virtual property." However, no one expected that the inevitable first step in this new era of law would actually be used for Makino Technology. .
People in the judicial field, especially in the economic and commercial field, have paid close attention to this lawsuit. Everyone basically has their own judgment. Most people believe that since the Haidian District Court accepted the case, it will win the verdict for the plaintiff. The probability is more than 80%.
Based on the information obtained from many sources and his own control over the entire incident, Boss Ma is almost 100% sure of winning the case. However, Boss Ma does not want to force Li Mu to surrender through a judgment. He hopes to make Li Mu break his promise in advance. , Take the initiative to make concessions.
If a normal judgment is passed, the time cycle from preparation to trial to sentencing is too long. For Letao now, time is money, and the faster development is, the better, so he does not want to delay, and cannot afford to delay;
Moreover, Li Mu himself said that "Makino Technology will never compromise with counterfeit sellers." If the court rules that he loses and uses legal principles to force him to compromise, even if Li Mu compromises, it will not be considered as breaking his promise, so , Boss Ma hopes that Li Mu can compromise before pronouncing the verdict. This will not only be more efficient for Letao, but also means that Li Mu will break his promise and be slapped in the face by himself.
However, Boss Ma is not sure which path Li Mu will choose. In his opinion, this matter can only depend on luck.
But sometimes, when luck comes, nothing can stop it.
…
Just at this moment, Taobao's first national personal webmaster conference is about to be held in Yanjing.
Thousands of individual webmasters rushed to Yanjing by various means of transportation, including air and ground, on the weekend of the end of October to prepare to participate in the largest event in terms of number of people since the birth of the Chinese Internet industry.
Individual webmasters are a group of stragglers with varying qualities in the Internet industry. Individually, they are rarely successful. However, if these stragglers are integrated together, they are almost the most powerful new force in China's Internet industry. .
The birth of the "Taobao Alliance" allowed these individual webmasters who were working on their own to find a more efficient and more imaginative way to monetize traffic. At the same time, it was like cement that tied together a bunch of scattered individual webmasters. Therefore, Everyone in the industry knows that this Taobao National Personal Webmaster Conference is, to put it bluntly, a social gathering of the Taobao Alliance.
In the Taobao Alliance, Taobao is the well-deserved boss, and every individual webmaster who joins the Taobao Alliance is a junior in this community. The boss raised his arms and said that he wanted to hold a meeting. Naturally, these juniors came with great enthusiasm. Enthusiasm poured in.
In the star-rated hotel booked by Taobao this time, there was an endless stream of individual webmasters who came to sign in and check in, making the scene very lively.
Every individual webmaster who comes to sign in represents tens of thousands, hundreds of thousands or even millions of daily traffic. In the eyes of Internet practitioners, these people are no longer independent living people. Instead, they are walking traffic entrances.
Some people joke that the Taobao Alliance has basically monopolized more than half of the effective traffic of the Chinese Internet in its own hands. In the future, it is very likely that the Taobao Alliance will transform itself from an e-commerce advertising publishing system into a network-wide traffic Entrance.
In fact, these joking remarks just guessed Li Mu's thoughts.
Li Mu felt that in the past, individual webmasters were equivalent to independent farming families. Everyone cultivated and planted crops on their own farmland, and then sold the wheat they harvested to various vendors at will. Some people sold the wheat to a shaobing shop. Some sold them to pancake stalls, while others sold them to bakeries and steamed bun shops.
Li Mu believes that this kind of business structure is too simple, so simple that it is too lazy to save trouble, and the efficiency is naturally much lower.
What Li Mu wants to do is to set up a "flour mill" for deep processing of wheat. He will take over all the produce from the fields of these farming families, and then use it to produce a variety of different flours, and then collect the money to various industries. Merchants who need flour must ensure that the wheat can be sold at a better price after further processing.
At the moment, Li Mu has an all-inclusive Taobao in his hands. Li Mu's flour mill seems to be still trying to be self-sufficient. However, once Li Mu has most of the farmers who grow food in his own hands, then he himself will be able to control the situation. monopolize the grain market.
Food is the traffic of the Internet industry.
Li Mu wants to bring together a huge number of individual webmasters, and the powerful traffic generated can not only be used to promote Taobao and Taobao products, but also more imaginatively: once the traffic accumulates to a certain level, this traffic can be used by himself To repackage, integrate and sell. If there are other websites that want to promote, they can buy traffic directly from Taobao Alliance.
If you want to achieve this, the first thing you need to do is to have a high degree of control over individual webmasters in the alliance. The purpose of this webmaster meeting is to recruit more followers and form cliques.
Seeing that Li Mu's plan was quite feasible, someone who had pink eye published an article on major websites.
The title of the article is: “Li Mu’s double standards for virtual property.”
In the article, the author made a comparison between his personal YY account and his personal website.
The author first cited Li Mu’s previous case of refusing to compromise with more than 200 sellers, and put forward the first argument: Li Mu believes that users have no control over their registered YY accounts, and the real control should be provided by YY services. Shang, that is, in the hands of Makino Technology, is this argument reasonable
Assuming that this argument is reasonable, then after comparing it with the individual webmaster, you can immediately find the huge logical loopholes in it.
The source of this huge logical loophole is: if Internet domain name providers also adopt the theoretical basis of Makino Technology, it means that the control of any website does not lie in the domain name and the website owner, but in the domain name. In the hands of the supplier.
But is this possible? If we really follow this theoretical basis, not to mention that individual webmasters’ websites are not their own. Even Li Mu’s YY website is not owned by Makino Technology. It should belong to the domain name provider. If one day the domain name provider wants to block Li Mu’s YY.com, would Li Mu be willing to watch YY.com be blocked
The author also made a sharp hypothesis: If Makino Technology really has the right to block users' YY accounts at will, does that mean that domain name providers also have the full power to block all websites at will? Does it mean that the domain name provider can take over Makino Technology's YY network at any time
The answer is obviously no. The article states: Li Mu actually understands the logic of this very well. He knows that every webmaster has absolute sovereignty over his own website. He also knows every website and its content and traffic. They are all the virtual property of the individual webmaster, not owned by the domain name provider, so he created the Taobao Alliance to help individual webmasters use their virtual property to earn more benefits.
Therefore, the author asked Li Mu at the end of the article: "Since Li Mu respects the virtual property of individual webmasters, why can't Li Mu's Makino Technology respect the virtual property of YY users? Domain name providers have no right to interfere with the operations of individual webmasters, and so does Makino Technology. It has no right to interfere with the behavior of YY users, let alone ban YY users.
The same legal principles apply to both matters, but Li Mu insists on making a 180-degree difference in treatment. He highly respects the virtual property of personal webmasters, but tramples on the virtual property of YY users. This cannot be justified in terms of emotion, reason, and law. "
Finally, the author also shouted to Li Mu from a distance in the article, saying: "I hope Makino Technology can give a proper solution to this matter, respect everyone's virtual property on the Internet, and treat all Internet users equally. Otherwise, if a leader-like enterprise itself is treated differently, the atmosphere for domestic Internet development will be greatly negatively affected."
As soon as this article was published, it made headlines on major portal websites except YY.com, and exerted considerable influence in the industry.
After Boss Ma saw this article that grabbed the headlines of many Internet portals, he couldn't open his mouth with excitement. In his opinion, he really had a lucky break. It didn't matter that he got a way out by accident. There is still such a thing now. The capable person jumped out and used a very clever way to take advantage of Li Mu's opportunity to hold a personal webmaster meeting to raise huge and almost irrefutable doubts about Li Mu. It seems that the overlord logic of Li Mu and Makino Technology will soon be overthrown. This article completely breaks it down.
However, the excited Boss Ma never imagined that this article with very sharp words and arguments, even to the point, was written by Li Mu himself...
(End of chapter)