Because Makino Technology took the initiative to give in, admitted its mistake and unblocked the YY accounts of more than 200 Taobao sellers, the attorneys of more than 200 sellers naturally chose to withdraw the prosecution application, so the Haidian District Court was finally relieved. It seems that China's first personal online case The birth of virtual property cases will have to be pushed back later.
More than two hundred Taobao sellers started the acceleration mode as soon as they got their YY account. They used various means to contact and deceive their previous buyers, asking them to register accounts and place orders on Letao. Among them, There are many users who know about fakes and buy fakes. They have been looking for the same type of products online. As soon as sellers with whom they have cooperated appear, they almost immediately convert them into real purchasing power.
Boss Ma’s Letao is also trying its best to find external traffic to divert traffic to these sellers’ stores. Although most individual webmasters are cooperating with the Taobao Alliance, Boss Ma paid a higher price than the Taobao Alliance and still got some personal information from some individuals. The webmaster got a lot of traffic.
However, Boss Ma's strength is limited. Although he can afford high prices, he cannot absorb too many promotional resources for his personal website, so this has no impact on the Taobao Alliance.
The night before the opening of the personal webmaster conference, Li Mu called Zhao Kang, who was busy with the Internet cafe chain project.
On the phone, Li Mu first inquired about the current project progress of the chain Internet cafe. Zhao Kang had been staying in Shenzhou some time ago, and now he has come back to start preparations for building a store. The overall efficiency is pretty good. The goal for this year is to open a few stores as soon as possible. There are hundreds of chain Internet cafes, and the offline Internet cafes are integrated with Shenzhou pre-sales, after-sales, and Taobao order delivery, making the chain Internet cafe project the support point of all Li Mu's business.
After learning about the progress of the chain Internet cafe project, Li Mu said to Zhao Kang: "In the past two days, prepare your navy team to go to Letao's counterfeit shops to place a batch of orders. The ordering period will last for In three to five days, it should show a gradual growth trend, and the address of the fraudster should be as seamless as possible to prevent Letao from finding out the clues."
Zhao Kang said: "I understand, don't worry, I will make arrangements right away."
With that said, Zhao Kang asked Li Mu: "What is the entire budget for fraudulent orders?"
Li Mu thought for a while and said: "In the first stage, we will buy 10 million first. If we buy 10 million, we will see the situation."
"Okay." Zhao Kang said immediately: "I will make arrangements today. I will wait for your news on when it will start."
Li Mu figured that he had to add fuel to Boss Ma's Letao first, so that Boss Ma could see more hope. After luring him to go all-in, he would then give him a blow and settle the battle once and for all.
…
Not long after Makino Technology was involved in a lawsuit, Taobao's first national personal webmaster conference officially opened shortly after Li Mu publicly apologized.
A total of nearly a thousand individual webmasters from all over the country who were invited to participate in the conference came. Through this webmaster conference, these individual webmasters truly experienced the pomp and courage of Taobao's work.
The entire conference process was arranged in a five-star hotel. All aspects of food, accommodation, transportation, etc. were taken care of for everyone. The high-standard reception standards simply exceeded everyone's imagination.
On the morning of the first day of the Webmaster Conference, after everyone signed in, they were arranged to the press hall to participate in the opening ceremony of the Webmaster Conference. This time, Taobao's opening ceremony had three links. The host gave a welcome speech, Senior Brother Liu and Master Lei respectively Make a speech and then jointly announce the start of the conference.
After the conference began, the first formal session was a comprehensive speech by Li Mu. This time Li Mu specially made a very exquisite PPT, ready to be used to explain the entire Taobao Alliance plan and its plans to the participating individual webmasters. Current and future positioning and development.
The layout of the scene looked very similar to the style of later Apple conferences. After Li Mu appeared on the stage, only the stage lights were retained in the entire venue. Behind him was a huge background screen, which could project Li Mu's PPT onto the big screen on the stage.
Li Mu stepped out amid the applause of nearly a thousand personal webmasters. After greeting everyone, Li Mu began his speech today. The theme of his speech was: How to create a high-quality channel for traffic monetization.
It can be seen from the title alone that Li Mu's speech this time is completely centered around personal webmasters. The traffic monetization he focuses on is also the most important issue for personal webmasters.
No matter what kind of website an individual webmaster creates, their first and foremost goal is how to better monetize the traffic on their website. They are like the owners of private coal mines. Their only output is coal, so their biggest concern is It's nothing more than how to sell your coal at a high price.
Regarding traffic monetization, Li Mu said: "Everyone here today is a leader among individual webmasters in China. I looked at everyone's registration information and found that among the nearly a thousand individual webmasters participating today, they have been building their websites for more than a year. , 80%; 63% have been working for more than two years, which means that most of you have been working on the website for longer than me, so you are all my seniors."
Li Mu's humble attitude made many people in the audience feel a little embarrassed. Li Mu said that he was a senior. Maybe he was not exaggerating or wrong, but for them, they couldn't help but feel a little ashamed. In comparison, they had been in the industry for a long time. He is longer, but his achievements are far behind Li Mu.
Right now, the best personal website in the country has an annual net profit of no more than one million, which is nothing compared to a millionaire like Li Mu whose net worth is measured in tens of billions.
There was once a website that achieved an annual profit of over one million, but unfortunately, this website has now been acquired by Li Mu’s Makino Technology and has completely withdrawn from the Internet stage. This website is Hao123.
At this moment, the PPT on the big screen behind Li Mu suddenly changed to another interface, with a dark blue background and a line of words written in the middle: The basic way to monetize traffic—advertising.
Later, Li Mu added: "I believe that everyone must be experts in obtaining traffic, and many of them are even experts in SEO and keyword diversion. And I also believe that no matter which vertical category your website focuses on, it must have the characteristics A pretty good traffic and content foundation. However, before the emergence of the Taobao Alliance, no one was able to achieve the ultimate in traffic monetization. In other words, all the traffic ads you sold before joining the Taobao Alliance, They all sold at a loss.”
(End of chapter)