When the Taobao Alliance 2.0 algorithm was officially launched and alliance advertising costs were officially borne by Taobao sellers, Taobao also entered a period of rapid development and expansion. Since it does not use the profit model of advertising bidding, Taobao sellers only He was able to fully improve his credit, sales volume and user satisfaction, so the entire Taobao atmosphere was extremely positive for a while, which made Li Mu particularly pleased.
Li Mu finally saw the situation he really wanted on Taobao. After getting rid of the batch of counterfeit sellers, all the sellers on the platform did not dare to sell any fake and shoddy goods in their online stores.
After the introduction of the new algorithm and new rules of the Taobao Alliance, all Taobao sellers have realized the importance of honest management. Everyone understands that the algorithm is not only a set of hard-coded things, but also the most demanding "online law enforcer". "In view of the complete and powerful algorithm rules, Taobao sellers cannot find any shortcuts to deceive this algorithm. The only way is to work hard to cater to the algorithm.
In a very short period of time, the popularity of Taobao has reached a level that the Chinese e-commerce industry has never reached in the past ten or twenty years.
"Integrity management" is the core of all business activities, but embarrassingly, in China's e-commerce field in a previous life, these four words were the least valued.
Because the beginning of domestic e-commerce has gone down a wrong path, so many imitators have followed the trend, making the entire e-commerce industry a mess from the beginning. Counterfeiting is constantly amplified in the hands of people with ulterior motives, which not only destroys e-commerce At the same time, it is destroying the development of the entire domestic physical manufacturing industry and bringing a huge blow to the entire commercial economy.
Almost every e-commerce platform is trying every means to improve its platform data and increase its valuation. Many platforms do not hesitate to violate ethics and violate the law. C2C is selling fake goods, which is the most unacceptable thing. Yes, many B2C platforms themselves are selling fake goods;
And every online store operator is thinking about how to maximize profits. A considerable number of them, under the premise of imperfect laws and the connivance and inducement of the platform, violate the law all the time. Violating the law and trampling on the rights and interests of consumers.
This bad trend in the previous life quickly became a climate after it was formed, and eventually swept the entire Chinese Internet and even the offline real economy.
However, now, Li Mu can say with a clear conscience that he has given China's e-commerce in this life a good start! If Letao is completely eliminated and government legislation is promoted, it will bring huge changes to the entire e-commerce industry!
…
The rapid development of Taobao has even brought development opportunities for the entire e-commerce industry. The overall data of other e-commerce platforms, including Letao, has grown by leaps and bounds. According to industry insiders, the spring of e-commerce has already begun. coming.
Boss Ma worked hard to improve Letao's data. Fortunately, Letao's overall sales increased faster than he expected. It has grown by leaps and bounds for many consecutive days, which is a gratifying achievement.
When Boss Ma was excited about Letao's rapid progress, he never dreamed that in recent days, the navy under Zhao Kang had contributed a considerable part of Letao's growth.
Boss Ma never thought that someone else would deliberately fake orders on his platform. What's more, Zhao Kang and Li Mu have become more and more proficient after working for a long time. It can't be discovered.
During this period, Li Mu and Taobao did not take any action against Letao, and seemed to have acquiesced in Letao's current development method. This made Boss Ma relieved. He thought he had finally found someone outside the scope of Li Mu's capabilities. A foothold is to survive in the cracks, but fortunately, there is room in the cracks. With Boss Ma's character, all he has to do is to stand firm in the cracks, fill the cracks, and then rush out of the cracks to win more. Large living space.
At this point, Li Mu has completed all the arrangements for Letao and Boss Ma, handed over the task of accelerating Letao's death to Zhao Kang, and turned his attention to the promotion of YY overseas.
More than 100 employees who went to the United States in advance have already settled down and started working in the United States. These more than 100 employees were divided into three teams, each with their own missions.
Among them, Lin Qingya led the HR and support team to establish the US branch of Makino Technology in Silicon Valley. At the same time, she began to meet with various Silicon Valley talents in Silicon Valley to recruit talents for the US branch of Makino Technology;
As soon as the server installation team arrived in the United States, they began to cooperate with local server service providers. On the one hand, they enhanced the current server carrying capacity of Makino Technology in the United States, and on the other hand, they immediately prepared to build Makino Technology's data processing center in the United States;
The third team is the promotion team of "Paradise Town". After a period of planning and preparation, they have begun the promotion task in the United States. The first group they focus on is the college student group in the United States.
Li Mu is very interested in the group of college students. In his opinion, for Internet companies, the group of college students is more important than the elite group. Because the elite group is too calm and realistic, it is difficult to impress them, and even if they are impressed, it is difficult to impress them. They are transformed into diffusion sources; but the college student group is different. They are young, quick to accept new things, and energetic, and are naturally good sources of diffusion.
Therefore, in Li Mu's overseas planning, the overseas college students are a crucial part.
Long before the promotion team of "Paradise Town" set out, Li Mu formulated a promotion plan called "Trojan Horse" for American college students. The core of this promotion plan was to directly penetrate the core layer of the American college student population. The specific method of operation is to hire club leaders, campus cheerleaders, and the most popular male and female students in major universities in the United States by paying generous remuneration, and let them use their strong relationships and connections on campus to To promote the game "Paradise Town".
This is the first time that Li Mu has used the mature "Internet celebrity model" in promotion. Celebrities on campus, like celebrities on the Internet, are core figures who have attracted much attention in the group because the group pays excessive attention to these people. , so these people themselves have a special ability: it is very easy to trigger the herd effect.
Li Mu feels that the celebrity effect on campus is very strong, both at home and abroad. In China, the campus beauty’s QQ account, Weibo, and school network always have the most followers; abroad, the campus beauty’s MSN, Facebook, and Twitter must also be the most followed. With the most fans, the fan group’s excessive attention to the school beauty has given her a strong influence within this fan group, so her commercial value is very high. No one has paid attention to this level yet, so it is Makino Technology good opportunity.
"Paradise Town" itself is a social game. The most important way of communication is social relationships, and these people are precisely the focus of college students' social circles, so as long as you spend money to win over these people, you can use this group of people to win over them. Given the influence of people on campus, "Paradise Town" naturally has no worries about spreading in this university.
Just imagine, if the president of a college fraternity in the United States is playing this game, then as long as he says a word, a large number of followers will immediately follow his footsteps and pour into the game. A cheerleader can make all the boys in the school go crazy. Girls, let alone influence.
If you are a school belle or school belle, your influence on the campus will be even stronger.
When the promotion team of "Paradise Town" implemented the "Trojan Horse" plan, they understood the importance of sneaking into Chencang secretly. After doing all the preparations, "Paradise Town" finally made great achievements!
Suddenly, many American college students discovered that there were a lot of advertisements about a game in their schools. The name of this game is "Paradise Town". From its promotional posters, you can see the production of this game. It is very sophisticated, and the cartoon design elements are also eye-catching. It seems that I have never seen a farm management game like this before.
What’s even more interesting is that many “celebrities” in the school have become players of this game and have spared no effort to promote the game.
I heard that this is a social game. Not only can you go to your friends’ homes to steal things, but you can also do business and do tasks together with your friends. Many college students with different thoughts have become very interested in this game. Recommended by the club boss, Let hundreds of community members flock to the game immediately;
Recommendations from cheerleaders and campus goddesses made more male students who had a crush on them unable to resist their urge to try out, and immediately downloaded and registered an account for "Paradise Town". Even if the game was not fun, they would not hesitate, because Even if you can go to the goddess's town and steal a carrot, leave her a message saying "So-and-so stole a carrot from you", and let your name appear in her sight once, it is still worth downloading and registering this time.
The most interesting thing is that this game called "Paradise Town" not only does not charge any game fees, but also releases various game tasks on its own platform from time to time. If you obtain a certain ranking in the task, you will also Can get cash rewards from game companies.
At present, the vast majority of online games at home and abroad are paid games, and there are very few free online games. For the United States, a country with a relatively complete copyright market, not only online games, but also most stand-alone games require If you pay to buy a game disc, there are very few opportunities to play free games, let alone games that can give players cash rewards.
The reward amount of "Paradise Town" often starts at hundreds of dollars, which is too rich for college students to imagine. This further promotes the college students' attention to the game "Paradise Town".
"Paradise Town" is like a long-planned plague that is on the verge of breaking out!
…
PS: I once again apologize to everyone for the update problem during the business trip. I got off work late today, but there are still two updates.
(End of chapter)