Li Mu, who is far away in China, immediately received the data sent back by Makino Technology's team in the United States. After the "Trojan Horse" plan was fully launched, in just one week, "Paradise Town" was among the 17 million college students in the United States. Achieved an almost abnormal result.
There are 9.7 million registered users, 6.5 million daily active users, and 3.8 million paying users. Every piece of data is worth thousands of dollars!
In addition, the total game turnover of these 3.8 million paying users through PayPal has reached a huge US$58 million. The extremely powerful diffusion speed and profitability of "Paradise Town" have attracted the attention of the entire American Internet industry.
Silicon Valley was greatly shocked by Makino Technology's actions in the United States. Authoritative media have reported extensively on Makino Technology's actions. One of the media said in the headlines: Makino Technology from China once again used its "Paradise Town" It has taught American Internet companies a lesson. Whether it is products, operations, or promotion, the Chinese people have shown unparalleled wisdom. This has given the entire Silicon Valley a blow. While the entire Silicon Valley is still waiting for Makino Technology to fall from the sky, Makino Technology is already here. America is blooming everywhere!
As early as when Li Mu held a farewell ceremony in China, Silicon Valley media and Internet companies were already paying attention to every move of Makino Technology. Silicon Valley companies, capital, and media were basically ready and waiting for Makino Technology to directly It landed in Silicon Valley and became another large Internet company in Silicon Valley. However, what they did not expect was that Makino Technology would bypass Silicon Valley right from the start and launch a full-scale attack on major universities in the United States.
In addition to being surprised, what Silicon Valley admires the most is Makino Technology’s product development, operation and promotion. Makino Technology’s actions during this period are, for the entire Silicon Valley, like witnessing an exhibition match of Chinese Internet companies in the US market. One side of the exhibition competition is Makino Technology, and the other side is the first representative in the entire American market-the college student group.
No one expected that Makino Technology would bring a game to the US market this time, and no one expected that Makino Technology would use such a wonderful method to quickly promote its products among college students.
The reason why he used this style of play was largely because YY unexpectedly became popular among elite groups in the United States, which made Li Mu realize the importance of "breaking down" user groups one by one in marketing. The huge market is not It may be that in order to win all the battles in one go, we must play steadily and defeat each major group in the US market one by one, just like playing in a league. Now it seems that Makino Technology has just won the first half of the first regular season game.
Having clearly seen Makino Technology’s routine, the American media have spoken out, believing that Makino Technology’s visit to the United States is a menacing one. Although this is the first time for a Chinese Internet company to do business in the United States, American Internet companies still cannot treat Makino Technology is looked down upon. On the contrary, American Internet companies must regard Makino Technology as the strongest overseas company in the U.S. Internet industry and must always take precautions.
However, it is only the Internet industry in the United States that is nervous and wary of Makino Technology. For American college students who are immersed in "Paradise Town", they have now completely opened their arms to Makino Technology. They first became interested in "Paradise Town" With an addicted mentality, he will inevitably build his own online network in "Paradise Town". When the online network is almost accumulated, Li Mu can give away some props or give some preferential policies in the game to attract all these users. Convert to YY user.
Li Mu knows one thing very well. Whether it is "Paradise Town" or "Plants vs. Zombies", although such games will become popular, they are destined to decline sooner or later. Only products like YY are eternal. Once users are on YY Develop inertia and it will not be easily lost in ten or eight years.
…
Behind the high turnover of the American college students who contributed to "Paradise Town", they also need the support of Makino Technology's high investment. Not to mention the operation and maintenance costs of such a large team in the United States, in just this short week, Makino Technology The promotion fees paid to key figures in major universities amount to nearly 10 million US dollars, which does not include promotion fees on major campuses and advertising costs around universities.
If all expenses are included, the cost of promoting "Paradise Town" in the United States is indeed staggering, but the good news is that even with a high investment, "Paradise Town" can still ensure profitability.
Many campus goddesses like Fiona have received real money from Makino Technology, which further motivates them to work hard to promote the game with human flesh.
The paying ability of American college students is indeed amazing. The overall willingness to pay and the depth of payment far exceed that of domestic teenagers. In this regard, Li Mu feels powerless. The overall socio-economic development level of the United States is very high, and the consumption power of college students is also very high. But judging from their current payment situation in "Paradise Town", they still have a lot of dollars in their wallets waiting for further looting.
In order to better get American college students to spend money on "Paradise Town", Li Mu convened a meeting with members of the game development team and operations team to discuss how to further improve the game revenue created by "Paradise Town" among American college students.
Judging from the current data, the current payment ratio of "Paradise Town" is 39%, the average ARPU value of paying users in seven days is 15.26 US dollars, and the average daily ARPU value is 2.18 US dollars.
The proportion of paying users of "Paradise Town" accounts for one-third. In Li Mu's view, this proportion is already very high. There is basically not much room for improvement. However, the average daily ARPU value of 2.18 yuan still has a lot of growth. space.
In other words, it is relatively difficult to get more people to spend money, but it is relatively easier to get people who have already spent money to spend more money.
For this reason, Li Mu thought of two core points that promote American college students to spend money: vanity and money worship.
At the meeting, Li Mu made several suggestions, namely:
First, launch the "Paradise Town" global TOP100 ranking list. This global ranking will exclude the Chinese market because Chinese users started too early. If they are also included in "Paradise Town", it will have a great impact on the fairness of the game.
Second, in addition to the global TOP100 ranking. At the same time, each user must be given a global ranking. Even if the ranking is several million or even 10 million, a specific ranking must be given. This not only gives users a growth ladder, but also gives users a reference standard for comparison among their friends. , I am the 1.2 millionth person in the world, and you are the 1.3 millionth person in the world. Although we are both inferior, I can still find a sense of presence in front of you and laugh at you with confidence;
Third, open a friend ranking list. Using the user's friend list as a reference, all game friends are ranked, giving users a more direct opportunity for comparison and further enhancing the user's vanity in the game;
Fourth, open the friend contribution list. In addition to all kinds of help in the game, friends will also be able to give each other paid props. Whether it is help or gifts, the contribution value will be calculated according to a fixed algorithm. The friend contribution list only reflects the top ten friends. Each user can see the contribution value of other friends to himself and himself to other friends. For example, A can see the contribution value of B to himself, and B can also see the contribution value of A to himself. At the same time, A Both B and B can see the top ten contributions of each other's friends.
The real trump card of Makino Technology is the friend contribution list.
Since the current promotion model is mainly based on "campus celebrities", these campus celebrities themselves have a large number of followers. These people follow them into the game and will inevitably add them as friends and are eager to play in the game. Instead of having more interactions, once the friend contribution list is opened, it will be a hand-to-hand battle between followers. If you want the other party to notice you, why should you enter the top ten of her friend contribution list
For those campus celebrities who are being followed, most of them also believe in money worship and attach great importance to money. In this case, the friend contribution list just gives her an excellent reference for identifying the financial resources and sincerity of her followers. , if a boy can pay thousands or even tens of thousands of dollars in order to please her in the game, this not only represents the importance he attaches to himself, but also represents the depth of his wallet.
After Li Mu came up with the complete plan, most of Makino Technology's employees raised their hands in approval. Everyone believed that such a strategy could stimulate users' enthusiasm for paying to the greatest extent, but some people opposed it.
Those who objected basically had one concern: if "Paradise Town" opened so many lists, the profit-making motive would be too obvious, thus triggering resistance from non-paying users.
Li Mu was not worried about this at all. He smiled and reassured everyone: "Our game itself is not a violent online game that uses force to win, but a relaxed and enjoyable business development game.
The difference in levels and props in the former will bring about very direct and violent results, that is, low-level or low-investment users will be brutally killed by high-level or high-investment users, but this will not happen in "Paradise Town" Condition.
No matter how much money your friend spends, he can only be ahead of you in level and will not cause direct oppression or harm to you, nor will it have a direct impact on your gaming experience. If you don’t want to pay, You can enjoy the fun of this game at your own pace. "
Having said this, Li Mu added: "We will not directly encourage users to spend money to play games, but we can guide them indirectly. What we do is to open these lists and never mention spending money. When the lists are online , leaving the question of whether to spend money to the users themselves to make the decision!”
(End of chapter)