In Li Mu's view, sharing of props is inevitable, and he will never take the income from props donated by users as his own, because if the platform wants to develop, it must share profits with the traffic portals within the platform.
When building Taobao Alliance, he wants to distribute profits to Taobao Alliance’s affiliated websites; when building “Paradise Town”, he also wants to distribute profits to the campus celebrities in it.
Every campus celebrity is the traffic portal of "Paradise Town". They not only bring users, but also encourage users to recharge and consume. Therefore, they are all Li Mu's gods of wealth. Naturally, Li Mu will completely tie them into "Paradise Town". Town" is a platform that allows them to continue to exert their appeal here.
Fiona is just one of countless people who have benefited from Paradise.
Such a generous income made Fiona's investment in "Paradise Town" reach almost 100%. She even took a leave of absence and stayed in her dormitory to communicate and coax her with a few friends who were crazy about giving her gifts. They are happy and let them give themselves more gifts and props.
Fiona even thought that if she could maintain an income of thousands of dollars a day in "Paradise Town", she would buy a small sports car worth tens of thousands of dollars as a gift to herself in January next year.
Fiona, like most blond beauties in American colleges and universities, is obsessed with cars and can't help herself. Her "rumored boyfriend" owns an old Mustang sports car. Although it is a little older, sitting in it still makes people feel excited. Surging.
However, Fiona felt inexplicably irritated when she thought of her rumored boyfriend who came from a wealthy family.
That guy's family background is indeed very good, but he seems to be a little distant from me. He has been in love with me for a long time but is still unwilling to establish a relationship with me, and he is not even willing to spend money on himself.
On his birthday some time ago, he gave himself three roses. After taking him to eat an ordinary steak, he took him to a drive-in theater. He even asked for a car shake in the car. Fiona sternly rejected her, but she didn't expect that guy didn't contact her for several days in a row.
The ordinary family background gave Fiona extraordinary sensitivity. She knew that the other party looked down on her and even thought that she could be dismissed easily. Although she never said these things out loud, she still felt suffocated in her heart. , she also hopes to find a better boyfriend, a boyfriend with a better background and who treats her better, but now it seems that it is no longer important to find a boyfriend. If things continue to develop at this rate, otherwise How long will it take for me to impress these self-righteous men
With this idea in mind, Fiona continued to add new friends crazily. On the other hand, she also responded more enthusiastically to those friends who spent a lot of money on her in the game, hoping to stimulate them to give her more props, so that she could Make more money.
…
Li Mu also did not expect that he would accidentally start a new era of Internet development in the United States - the Internet celebrity era.
The fundamental reason why many Internet celebrities in later generations are able to easily earn tens of millions of annual salaries from live broadcast platforms is because of the pulling effect of these special groups on fans.
The reason why the Internet celebrity economy can form an industry and form a model is actually only one reason in the final analysis: the fan economy.
The fan economy itself is a very huge industrial model. It is not a product of the Internet era, but has been deeply developed in the Internet era. Before the Internet, every famous writer, musician, singer, film and television star relied on It's a fan economy.
Albums and physical books rely on fans to buy them, concerts and concerts rely on fans to buy tickets, and movies and television rely on fans to contribute box office and ratings. Except for the rigid needs of eating, drinking and having sex, which do not require the support of the fan economy, almost all other industries have the fan economy. Shadow, it’s just that “Internet celebrities” have taken the fan economy to the extreme.
The standard industry model for Internet celebrities in later generations is: doing live broadcasts, opening online stores, participating in events, engaging in self-media, and accepting advertisements.
An awesome internet celebrity can earn over 10 million per year from live broadcasting, not including the share of props. If you open an online store and buy whatever you want, you can earn tens of millions per year just by relying on those fans. Because of the fan base, various activities can also be done. They will come to you with cash; self-media also has a very strong monetization ability because of its fan base, which can be hundreds or tens of millions a year.
These incomes, without exception, are all based on "fans". To put it bluntly, after a person has gathered a certain number of fans, he can find ways to make money from his fans.
Today, let fans come to the live broadcast platform to contribute, and then follow the self-media account to increase the number of fans. Tomorrow, we will guide fans to buy props and make rewards on the live broadcast platform. The day after tomorrow, we will recommend clothes, peripherals, cosmetics and even electronics to fans. products and other commodities, and then further extract profits from fans. Finally, through advertising, the fans are sold to other individuals, companies or platforms.
On the Internet in later generations, news often appears about fans giving huge rewards to Internet celebrities. Even the husband of the country also conducts live broadcasts and gives hundreds of thousands of yuan in gifts as soon as he enters the female anchor's room. There are even cases of primary and middle school students using their parents' mobile phones. , an incident occurred where parents donated all their savings to internet celebrities.
From the perspective of others, such fans seem a bit difficult to understand, but in fact, the relationship between fans and Internet celebrities can be said to be like Zhou Yu's fight. One is willing to fight and the other is willing to suffer. Fans are willing to pay for their favorite Internet celebrities. In order to make money, Internet celebrities also use various forms of services to meet the various needs of their fans. The relationship between supply and demand is clear and the market space is huge. This itself is a very smooth industry model.
Although Li Mu is not yet able to become a network-wide Internet celebrity, he has been able to support a wave of "local Internet celebrities" like Fiona on college campuses in the United States.
The scope of influence of local Internet celebrities is not enough, but their influence is greater. After all, they basically affect fan groups that are relatively close to each other in real life. The school beauties in front of you are naturally more influential than the Internet celebrities on the Internet. And attractive, so the number of fans for girls like Fiona is much smaller than that of real Internet celebrities, but the quality of their fans is much better than that of Internet celebrities.
What's more, "Paradise Town" cooperates with many local Internet celebrities like Fiona, who are spread across colleges and universities across the United States, so the overall influence is very powerful.
On the first day that the ranking system and prop gift system were launched, the recharge turnover of the entire "Paradise Town" reached 78 million US dollars. What is even more incredible is that 78 million US dollars came from 4 million paying users. In other words, these 400 Ten thousand paying users averaged nearly $20 in recharge per day, with the top user recharging $83,200.
For American college students, 20 US dollars is nothing at all. If they cannot get a scholarship, the annual tuition fee for attending a public university will be over 10,000 US dollars. If they attend a private university, it will cost at least tens of thousands of US dollars. 20 US dollars is in their mind. , it can only be regarded as small money.
For some super-rich second-generation people on American university campuses, spending tens of thousands of dollars on a game is simply insignificant. Instead of feeling distressed, they are excited about such a good opportunity to show off their wealth.
For such users, becoming the top 1 among their friends is only the most elementary stage. They also need to become the top 1 in the contribution list of a specific friend, and even leave their name in the top 100 in the world. Anyway, this goal only requires money. It can be achieved, and for them, spending money is the easiest way.
The recharge of 78 million US dollars suddenly caused an explosion of Internet companies in the United States. Even Internet companies currently valued at tens of billions of dollars did not expect that making money could be so easy.
Internet companies in the United States are going crazy with jealousy. No one expected that after Makino Technology came to the United States, it would turn into a super vacuum cleaner and attract money from major universities. Almost every employee of an Internet company in the United States is asking himself: "Why didn't we realize that the consumption level of college students in the United States was so high before Makino Technology came?"
Some media even criticized American college students who spend a lot of money, saying: "The self-control of American college students in front of "Paradise" has shamed the United States!"
However, there are also media outlets that are particularly sympathetic to Makino Technology. They feel: "Although Makino Technology is not the largest Internet company in the world, it is the Internet company that understands its users the best in the world. Every detail of theirs has been carefully considered based on human nature." , comprehensively cater to users, please users, and make users have a special sense of dependence on them. This ability to make a huge difference is worthy of the efforts of Internet companies across the United States to learn."
The media had mixed reviews for "Paradise", and Mark Zuckerberg also loved and hated "Paradise". When Mark Zuckerberg realized that it would be difficult for him to let "Paradise" under such strong financial pressure, Fiona takes herself more seriously. He is quite disappointed with the money worship atmosphere created by "Paradise Town", but he also knows in his heart that the money worship is because of the users, not Makino Technology.
In addition, Mark Zuckerberg also found that after these few days of contact, he really fell in love with the game "Paradise Town". The various settings in the game cooperate with each other and are interlocking. , so that Mark Zuckerberg was constantly attracted and even obsessed. At the same time, he also increasingly admired Makino Technology and the legendary young CEO of Makino Technology, Li Mu.
After researching a lot of information about Li Mu, Mark Zuckerberg suddenly felt that he could no longer hang out at Harvard like he did before. A young Chinese man who was only one or two years older than himself was now worth hundreds of millions. The domineering CEO of Yi should also follow his example and start his own business plan as soon as possible!
(End of chapter)