As soon as he heard that Li Mu was going to make some big noise, the head of the operations team of "Paradise Town" immediately straightened up at the meeting and said to Li Mu resolutely: "Mr. Li, please feel free to give us any support you need." Order!"
Li Mu smiled slightly and said: ""Paradise Town" is spreading very quickly among college students across the United States. It's time to create some explosive news, so I think we should launch "Paradise Town" more frequently. Major events and competitions.”
Everyone knew that once Li Mu made a specific request, he would definitely have a specific plan. Everyone had been accustomed to his method of creating and solving problems, so they all looked at Li Mu, waiting for his next words.
Li Mu said: "Now in "Paradise Town", the influence of various campus celebrities has become obvious. Next, we have to strike while the iron is hot and push the influence of such campus celebrities to the extreme."
As he said that, Li Mu paused, and then said: "I personally feel that among college students in developing and developed countries around the world, there is actually a relatively serious phenomenon of vanity and money worship. If this is the case, then let's bring this phenomenon to the United States. Taking it to the extreme, we will hold a "Paradise Town" national school beauty selection. In theory, girls from all colleges and universities can participate in the selection. Each school will first compete for a school beauty, and then the state where the college is located will conduct a statewide competition. Each state selects one, and finally the school beauties selected by each state compete together, and finally three people are selected and given three grand prizes that can shock the United States, or at least shock the American youth group."
Everyone was a little curious at once. Li Mu had always been generous in doing things, and in his eyes, large sums were just ordinary marketing methods. Now he suddenly said that he wanted to make a big deal. Everyone was also curious about what Li Mu considered big money.
Kong Lingyu first asked everyone what they were thinking, and said: "Boss, tell us what your big deal is, and let us learn more about it."
Li Mu smiled slightly and said: "What I am thinking about for the time being is this. There are more than 3,000 colleges and universities. The first place in each college will receive a bonus of 1,000 US dollars after tax; the champion of 50 states and one special zone will receive a bonus of 20,000 US dollars after tax." US dollars; the top three in the country will each be rewarded with US$300,000, US$200,000, or US$100,000. In addition, the first place will receive a Ferrari 360 sports car, the second place will receive a Porsche 911, and the third place will receive A Ford Mustang.”
As soon as the words fell, everyone sitting there was stunned.
Sure enough, it is a big decision made by a big-money boss. The first-place prize for more than 3,000 colleges and universities alone is more than 3 million U.S. dollars. The total first-place prize for 50 states and one special district is 2.55 million U.S. dollars after tax. The company needs to pay The cost is at least more than three million US dollars; the bonuses and sports cars for the top three in the country also cost at least more than one million US dollars. After such a rough calculation, the event bonuses alone are several million US dollars, so There are only a handful of activities in the world, and it is absolutely unprecedented in the Internet industry.
For an event for promotion purposes, the bonus cost is actually not worth mentioning. The real cost is promotion and operation costs. Li Mu has made such a large expenditure on the bonus cost of the event. If sufficient promotion expenses are included, The budget for this event is easily several million US dollars, or even more than 20 million US dollars.
Someone raised objections and said: "Mr. Li, the cost of such a huge reward expenditure is too high, and if arranged in this way, the reward expenditure will be too scattered. I personally feel that it is better to give up the bottom-level rewards, directly conduct a nationwide selection, and then select three Individuals are given large cash prizes, as well as sports cars.”
Before Li Mu could speak, someone retorted: "I think there is no hierarchical division. If we directly choose three in the country, the hope for everyone will be too vague. The target will be too difficult, and users will lose confidence. On the contrary, if We set several levels and goals for them, so that they feel that they are not far from the first goal; and after achieving the first goal, they feel that they are not too far from the second goal; after achieving the first two goals After that, I feel that I am much closer to the ultimate goal, so that we can stimulate the enthusiasm of users to participate to the greatest extent."
After saying that, the person added: "Have you paid attention to Hunan Satellite TV's "Super Girl" recently?"
Everyone shook their heads.
The person laughed and said: ""Super Girl" is not popular among our age group, but it has become very popular among teenagers. The program's competition system is to first divide the country into several competition areas, and select the top 100 in each competition area, and then We select the top 80, top 50, and top 30 all the way, and finally select the top few in the competition area, and then put the national competition areas together for the finals. Now we are holding auditions for the sub-divisions. My daughter likes to watch it very much, so I accompany her. After watching it a few times, she felt that this competition system was very rhythmic. It was very similar to what Mr. Li said. It brought in the target users bit by bit and let them go step by step, farther and farther. The further they go, the more they cherish and value it. If they fight it out step by step, the final fight will definitely be exciting."
Li Mu was not very impressed by this person, but he still knew his name. He was a VP of the Makino Technology Operations Team named Sun Jia.
Sun Jia's words basically spoke to Li Mu's mind. Outsiders didn't know that the framework of "Super Girl" was determined by himself. Its framework was exactly the same as the framework of the American school beauty selection that he was planning this time. Li Mu just hoped to use this. A progressive mentality allows as many people as possible to participate.
As soon as Sun Jia's words came out, many people agreed. Since it covers colleges and universities across the United States, multiple stages should indeed be set, and then the target groups should be involved step by step, and three people should be selected nationwide at once. If there are five people, the appeal to users will definitely be greatly reduced.
The colleague who raised the objection before also said with some embarrassment: "I'm sorry, everyone, I didn't think it through properly. From this point of view, Mr. Li's plan is the most suitable."
Sun Jiadao: "If the awards for this event are announced, it will definitely shock the entire United States, especially the college students, but it is definitely not just the college students!"
Sun Jia's words were recognized by everyone. Such a large-scale event, with the help of promotion methods, will inevitably become a hot topic in the whole society.
Li Mu communicated with everyone for a while, and seeing that everyone had no objections to the plan, he said: "Then our basic plan has been decided. The name of the event will be "Paradise Town" The Top Ranking of School Beauties in the United States, and the process of the event will be determined by users. Voting within the specified time, in the first round of campus voting, the girl ranked first in each college will win; in the second round of statewide voting, the girl ranked first in each state will win, and then there will be a national vote."
The person in charge of the "Paradise Town" team immediately asked Li Mu: "Mr. Li, what do you want to use as the basis for selection? Is it based on user votes or the amount of user contribution value as the key basis for selection?"
Li Mu shook his head: "No, my idea is to create a special selection basis, and the name is: 'Paradise Town Resident Voucher'. The so-called resident voucher is a vote used for voting and comparison, but the resident voucher It is not given as a gift and cannot be purchased. You can only get it through normal games."
Speaking, Li Mu added: "For example, in each stage of the event, every user who reaches level 20 has the opportunity to obtain resident coupons, and each user can obtain up to three resident coupons in one stage, respectively. As follows: after harvesting arable land 500 times, you can get a resident coupon; after harvesting arable land 200 times, you can get a resident coupon; after completing system tasks 100 times, you can get a resident coupon. Resident Voucher.”
"In this way, if a girl has the opportunity to become the number one in the school, she will definitely do everything possible to encourage and encourage the boys in the school to vote for her in the first stage of campus selection. And these boys, whether they are in our game or not Players who want to vote must play the game, and each account only has three chances. This not only avoids the possibility of large-scale vote brushing and ensures fairness, but also guides a large number of users to invest in our games. More time, more accomplished with one stone.”
"In addition, those who are voted can see the voting time and voter information of each vote to ensure that these boys are most motivated to perform in front of their goddess."
As soon as Li Mu finished speaking, several people clapped their thighs excitedly.
Sure enough, it kills multiple birds with one stone. If every user has a "resident voucher", the problem of ticket fraud will be difficult to control. After all, anyone who knows some programming can handle the script for batch registration of accounts; if the resident voucher is sold If the method is too utilitarian, it will arouse users' resentment, and it is difficult to guarantee fairness. Once a capable user appears to swipe votes, it will not only destroy the balance of the game, but also make users have a hatred of the rich.
Li Mu's method of obtaining "Resident Vouchers" is very interesting. It is not given away or sold. If you want to get it, you have to play the game steadily, first reach level 20, and then follow the requirements to obtain the "Resident Voucher". ".
Although such a high acquisition threshold prevents cheating and ensures fairness, it is difficult to obtain and users will inevitably reject it. However, it does not matter, users can reject it, but the real driving force that drives them to obtain "resident vouchers" is not the game, but Those goddesses who can see their voting records and numbers.
Since the goddess requires it, in order to please the goddess, you must at least work hard to cast three votes, right
After investing three tickets, if you are still in the mood to register some small accounts and upgrade bit by bit and earn "additional resident coupons" bit by bit, Li Mu has no objection.
The cost of this kind of ticket brushing is so high, which will greatly promote the game's registered users, average play time and even recharges. Li Muba cannot have more diligent teenagers to brush tickets in this way, and the more people brush the tickets, the better!
At this time, Li Mu tapped his fingers on the table, looked at the excited team members around him, and said with a smile: "Don't be happy so early. There is another key factor that none of you seem to have noticed."
Everyone looked at Li Mu in surprise: "Mr. Li, are there any other key factors?"
Li Mu smiled and said: "Have you forgotten our item sharing plan? Every girl who participates in our "Top School Beauty Ranking in the United States" will not only have the opportunity to receive rewards at each stage, but also have the opportunity to be promoted to more people by our game. Players, when the time comes, they will have the opportunity to expand their fan base and get more props as rewards."
At this point, everyone showed a look of realization, and Li Mu added: "Think about it, a campus celebrity receives thousands or even tens of thousands of dollars in props a day. If he wins the first round , What about becoming a school beauty? What if they win the second round and become the first in the state? What if they win the third round and become the top three in the country? Victory at each stage will bring them more exposure and higher Exposure means more fans, and more fans means more sharing of props. I think, if we are optimistic, a state champion may receive millions of dollars in sharing from our games. At that time, they will have greater motivation to move forward in the "Top Ranking of America's School Beauties."
"That's awesome!"
"I can't wait any longer!"
"Once the 'Tallest School Beauties in America' list is promoted in the United States, I believe it will definitely trigger a phenomenon!"
For a moment, everyone was talking excitedly, but everyone was confident about this event.
Li Mu is also confident. He feels that once the "Top Beauty Ranking in America" is launched, such unprecedented and generous rewards will undoubtedly arouse shock and attention from the entire society, and will also trigger the crazy pursuit of the entire college student group. At that time, the influence of "Paradise Town" will inevitably achieve a huge leap again.
When you go to the United States by yourself, whether it is to discuss financing or hold meetings, you need to take a strong initiative. If you want to take the initiative, you have to make a big splash! When the time comes, a series of big moves and intensive bombing will definitely blow up Makino Technology's future market in the United States.
And what is the valuation of Makino Technology’s Series C round at US$15 billion? Or $16 billion or more? For Li Mu, there is no need to worry too much about this. As long as the rhythm is controlled well, this time he will be able to negotiate a sky-high price for Makino Technology that will shock the world.
From time to time, a picture appeared in Li Mu's mind: If he asked for 15 billion US dollars and the other party didn't agree, then he would go back to the hotel and launch the "Top School Beauties List in the United States" the next day and attract the attention of the United States. Still not regretting your youth
If the other party comes to me again at that time and says: Brother Mu, let’s sign the contract quickly for 15 billion US dollars! I would definitely wave to him: "Sorry, today's price is no longer 15 billion US dollars."
As for the specific number, I can’t say! Because not only do I have the fire support of "Paradise Town", but I also have two new functions of YY to carry out strategic bombing!
(End of chapter)