Silicon Valley.
Makino Technology’s single-family villa office building.
Li Mu set up a frontline headquarters in the conference room.
The key people responsible for the operation of the entire competition all work in the conference room. The domestic technical team maintains a real-time video connection, and the server team monitors the server load load at all times. This situation is comparable to Taobao Brand Day and 929 sales.
Data is growing faster than you can imagine.
The number of applicants grew rapidly, from one million, to one and a half million, to two million, to two and a half million, to three million...
The speed of the climb was so fast that even Li Mu was stunned.
Million-Dollar-Beauty has indeed become an irresistible super temptation for American female college students, and it has the potential to attract all American female college students.
This is very similar to Supergirl, but very different.
The cost of participating in the Super Girl competition is very high. Although most girls will have the idea of participating, considering that there are certain requirements for singing voices, and they need to go to designated competition areas to register and participate in auditions, and there are no staged rewards during the promotion process, If you don't reach the second half, all your previous efforts will basically be wasted. Moreover, the long competition process requires a lot of time, energy and financial resources. The overall cost is staggeringly high.
However, the cost of participating in the "Paradise Town Cup - America's Top School Beauties" is just typing on the keyboard in front of the computer and filling out registration information. The process is ridiculously simple and the cost is negligible. More importantly, , the phased rewards are generous, and you don’t have to go to the second half of the journey. As long as you successfully complete the next journey, you will receive generous cash rewards and potential income blessings.
Faced with this huge temptation and great convenience, American female college students almost go crazy and fill out the registration information as soon as possible.
There are nearly 15 million college students in the United States, and the male-to-female ratio has changed from 2.16:1 after the end of World War II to 1:1.22 now. In other words, in American universities now, the number of female students is greater than the number of male students. The number is even greater. Among the more than 15 million people, women account for 55%, reaching almost 8.5 million.
According to this trend, Li Mu believes that at least five million American college students will receive applications.
And among the five million college students, if each person spreads to an average of four people among the non-college students, it will increase the number of potential users of "Paradise Town" in the non-college students by 20 million.
You know, before this game was announced, although "Paradise Town" was very popular on college campuses, it had not found a suitable opportunity to break through the campus barriers. In the United States, except for college students, "Paradise Town" There are very few users.
But now everything is changing rapidly.
On that day, when three million people signed up, eight million new registered users were also added to "Paradise Town". If the credit of these eight million new registered users is calculated on the heads of the three million applicants, Then the per capita number of new users brought to "Paradise Town" is 2.66. It seems that it is far from Li Mu's goal of bringing 4 new users per capita, but this is only one day!
The competition has not officially started yet. If you wait for the competition to kick off and the little competition even enters into full swing, this value will definitely increase significantly. Judging from this trend, millions of people directly participate in the competition, which can leverage at least thousands of people. The indirect participation of tens of thousands of people can attract the attention of hundreds of millions of people.
Judging from this data alone, the influence of this "Paradise Town Cup-Top Ranking of School Beauties in the United States" can definitely reach an unparalleled level.
It was a great start on the first day of launch. Everyone in the "Frontline Command" was very excited. Li Mu decided on the spot to continue to increase the investment and invest a budget of 15 million US dollars for the second and second rounds of the competition. In the third stage, large-scale TV and offline media advertising will be carried out.
The first stage of the competition is a seven-day selection of various colleges and universities. After the first place of each college is selected, everyone's votes will be cleared, and each player's "resident ticket" rules will also be cleared. After the official awards ceremony of "Paradise Town", there will be a three-day break, and then the competition will enter the second stage;
After the second phase of the same seven-day period begins, the votes for each college champion will be recalculated to determine the first place in each state and special zone. Then it will continue to enter the awards ceremony, and then enter the third phase after a three-day break.
The third stage is the most eye-catching Million-Dollar-Beauty link. By that time, the fifty-one candidates should have become celebrities in the United States, so social attention will be very high. By then, "Paradise Town" The fifty-one candidates will be continuously enhanced to attract fans through short video presentations. This process will last ten days until the Million-Dollar-Beauty is selected.
At the beginning of the second stage, the competition broke through the scope of major universities. The more than 3,000 people selected should also be beautiful girls with different styles. Therefore, large-scale promotion began at this stage to attract the attention of the audience. Li Deyi focuses on a small number of people, for example, in a certain city, promoting candidates in that city, so that American audiences everywhere can form a home field consciousness, and each has their own home school beauty to support.
In the third stage, when all the attention of the United States is focused on the 51 players, the promotion efforts will continue to increase. Li Mu’s plan is to continue to expose the relevant information of this game at all costs, not only Television media, traditional print media, and even iconic locations like the big screen in Times Square.
…
At the same time, Silicon Valley, which was belatedly aware of the situation, also received news about the "Paradise Town Cup-Top List of School Beauties in the United States" and the "Million-Dollar-Beauty-Million Dollar Beauty" event. Powerful data analysis companies will soon The inseparable data of "Paradise Town" was released, and now, the whole Silicon Valley was in an uproar!
No one thought that Li Mu, who had been silent for a few days, was actually planning such a big move!
Silicon Valley has developed to this day, and there are many big names in technology, product, and business model innovation, but there is still no big operating star like Li Mu who can make the most of operations.
If I hadn’t seen with my own eyes the powerful social influence of “Paradise Town Cup-Top List of School Beauties in the United States” and “Million-Dollar-Beauty-Million Dollar Beauty”, if I had only heard that Li Mu was going to spend tens of millions of dollars on If there is a contest to select the school beauty in an American university, the entire Silicon Valley will give him two words with disdain: stupid.
However, Li Mu really understood the operation thoroughly, and his analysis of the market and users was also meticulous to a level that was beyond the reach of his peers. This made people in Silicon Valley who had been waiting to see Li Mu’s jokes feel like they had been slapped loudly in the face. Slap, hot.
At this moment, the most tragic thing is the magazine that made a special report on Li Mu and made a lot of satire. This magazine called "Network Technology" has a circulation of more than 700,000 copies in North America, but this In 2002, the United States was not considered a great magazine. The paper media in the United States were highly developed in this era. There were more than 10,000 magazines in the United States, of which more than 60 had a circulation of over one million. "Time" had a circulation of more than 4 million. The circulation volume barely ranked ninth in the year.
The actual circulation of more than 700,000 copies of "Network Technology" means that they now have more than 700,000 printed and bound copies of the magazine, waiting to be sent to all parts of the country. However, because Li Mu suddenly played such a trick, seven More than 100,000 copies of magazines will be overturned and reprinted.
Magazines are a mode of carrying paid content. The core of their income is content. They also face a deep user group. Therefore, magazines must ensure that their content can be recognized by their own user groups, otherwise they will continue to lose subscribers. , the magazine will be closed soon.
This time, the headline article of "Network Technology" was to criticize and ridicule Li Mu's so-called "arrogance". Originally, the editor-in-chief of "Network Technology" wanted to be clever and use Li Mu's "failure" to criticize the development of China's Internet industry. By the way, readers can clearly understand the gap between China's Internet industry and the U.S. Internet industry, which can also enhance readers' national pride to a certain extent and make readers enjoy watching it.
However, before the magazine was released, Li Mu made a perfect reversal. A talent show that took root in colleges and universities quickly affected the entire American society like an earthquake. This speed was amazing, and at the same time, Li Mu's strategizing ability was even more amazing. , if we wait for another two days for the "Paradise Town Cup - Top Ranking of School Beauties in the United States" and the "Million-Dollar-Beauty - Million Dollar Beauty" event to take place, I am afraid it will be on the front pages of major media in the United States and trigger a nationwide With the attention of tens of millions, or even hundreds of millions of people, once the magazine is released, when readers see this article that criticizes and ridicules Li Mu, are they going to scold the editorial staff to death
So the only solution at the moment is to remove the content related to Li Mu from this issue of the magazine, and then immediately replace it with an article of similar content, leaving the other pages unchanged, and then rush to print it out.
As a result, the printing cost of more than 700,000 magazines was wasted. The cost of printing the changed magazine was higher than that of normal speed printing, so we had to pay an additional expedited fee. This loss was extremely heavy. , making the entire magazine want to cry.
In addition to "Network Technology", there are two other media outlets in Silicon Valley that are planning to criticize Li Mu. One of them has started printing a new issue of the magazine at the printing factory. However, due to Li Mu's harassment, the magazine immediately stopped it. As a result, The printing factory has already printed 300,000 copies. There is no other way. These 300,000 copies can only be discarded immediately, and then they can quickly adjust the plate making and reprint;
The other company had slightly better luck. Their plate making had been completed and was about to be sent to the printing factory for work. As soon as the "Paradise Town Cup-Top School Beauties List in the United States" event was launched, they immediately gave up the content of this edition and hurried forward. to the new version.
In addition to the most direct economic losses suffered by the magazine, every venture capital company in Silicon Valley is also beating its chest. Although they have not lost a penny in actual terms, in their hearts, the regret is comparable to the loss of hundreds of millions of dollars...
…
PS: I'll work harder and come up with another chapter...
(End of chapter)