Rebirth in a Perfect Era

Chapter 1037: Super big IP

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When Makino Technology's operations team contacted several well-known film and television companies in Hollywood, Li Mu's influence on American society continued and continued to increase.

More and more female college students are signing up, and the number of new users of "Paradise Town" is also increasing. "Million Dollar Beauty" has completely become the biggest dream of American female college students today, making every American female college student crazy.

It is no exaggeration to say that these American college students' desire for "million-dollar beauties" is like the incomparable desire of American female college students when faced with Leonardo's offer of a stewardess position in "Cat and Mouse" Like fanaticism.

The American media has gone crazy with jealousy over the two concepts of "Top School Beauties in America" and "Million Dollar Beauty," especially "Million Dollar Beauty," a three-word slogan. Whether it’s the idea, the topic, or the catering and temptation to the audience, it can be regarded as a model of marketing propaganda in the eyes of the American media.

Elite marketing talents highly respect the influence of Slogan, because if the Slogan is perfected, it is a key factor that can have strong psychological implications and even brainwashing. A great Slogan can simply make all supporting efforts work. To double the effect, for example: Nike's "Just-Do-It", Adidas's "Impossible-Is-Nothing" or even "A diamond is forever, a diamond will last forever", "Hundred Years of Hair", "Cold" "Hot, sour, sweet, eat whatever you want" are all excellent slogans in their respective fields. Just one sentence can make users remember the brand for a long time.

In addition, Super Girl's "Sing if you want to sing", Running Man's "Run, brother", and Extreme Challenge's "This is life" are also great slogans. Li Mu's Million-Dollar -Beauty is no weaker than these classic slogans, because million dollars itself is a very attractive word, the interpretation of money can be said to be simple and crude, and "beauty" itself is an excellent adjective for women. , is extremely common in mainstream American culture, so the combination of million dollars and beauties, with its obvious intention and strong appeal to the target group, is unparalleled in American society of this era.

However, the American media did not know that Li Mu’s idea of Million-Dollar-Beauty actually came from two American movies. One was the movie "Million Dollar" which won the Oscar for Best Picture, Best Director and other awards three years later. "Million-Dollar-Baby", one is the Oscar-winning best picture "American Beauty" in previous years, and the names of the two Oscar-winning best films one after the other form this sentence that has become popular in the United States. Million-Dollar-Beauty is completely popular in society.

Million-Dollar-Beauty caused such a stir in American society that film and television companies showed extremely strong interest in Li Mu's cooperation plan after learning about it.

Several film and television companies gave Makino Technology a clear reply in the shortest time, fully accepting Li Mu's conditions, and providing three, two, and one movie starring opportunities to the champion, runner-up, and third runner-up of the school beauty rankings respectively, and at the same time giving no less than A salary of half a million dollars.

The reason why they all agreed so happily is because every film and television company can see the huge benefits contained in this. They only need to pay a few million US dollars in salary for this cooperation at most, but they can compete with the largest social media Linked to hot spots, the advertising effect alone cannot be bought by millions of dollars, and more importantly, the social influence of this game is so great, so in the future, the national championship, second and third place will definitely attract the attention and attention of the whole society. Attention, a girl who can receive national attention is a superstar in her own right. Even if she can no longer act, her appearance fee will be much higher than half a million US dollars.

Taken together, this kind of cooperation is of great benefit to the film and television companies, and naturally everyone is very positive.

Li Mu had some difficulties at the beginning. The major Hollywood film companies were all well-known, but Li Mu was not sure who was more awesome. Just when he didn't know who to cooperate with, Warner Brothers realized the fierce competition in advance. So a new cooperation plan was quickly added to Makino Technology.

In addition to recognizing all of Li Mu's conditions, Warner Bros. is willing to purchase the film and television adaptation rights of the competition for US$10 million after the competition. This price includes the film and television adaptation rights of the competition, as well as Li Mu's What Warner Brothers means by the phrase Million-Dollar-Beauty is that they will adapt and shoot a campus youth film based on this talent show under the name Million-Dollar-Beauty.

At the same time, Warner Bros. also promised that the film will give Makino Technology 20% of the box office share, and invite the top three actors in the country at the end of the game to star, with a total remuneration of no less than three million US dollars.

Warner Bros. has a more thorough and long-term view than other film and television companies. They have already foreseen "Paradise Town" and YY's information distribution capabilities in the United States. The 20% box office share will encourage Makino Technology to invest in this movie. With powerful promotion resources, this game will attract at least tens of millions or even hundreds of millions of people to pay attention. Based on an average movie ticket of 8 US dollars, if 20% of them will go to see this movie, the box office can easily exceed 100 million.

Although we have not yet entered the era of big IP, top Hollywood film and television companies have a very keen sense of IP. In their eyes, Million-Dollar-Beauty is today's super big IP.

Warner Brothers suddenly took the initiative to offer so many favorable conditions, which immediately stopped Li Mu. He slammed the table and said to Lin Qingya: "It's up to him. Sign the contract with them as soon as possible, and then we can promote it to the outside world. "

Lin Qingya nodded and said: "Then I will contact them right now to urge the progress of the signing."

After that, Lin Qingya said to Li Mu: "By the way, Mr. Li, I have already responded to the people you asked me to help make appointments with. Bill Gates of Microsoft is in Australia now, but he will be back soon to meet with you." You meet, Jobs is in Florida inspecting the iMac-G4 foundry factory, but he also expressed his willingness to meet with you, and will make a specific appointment with you when he comes back; Larry Page is in Silicon Valley, and he is free the day after tomorrow, If you want to meet, you can make an appointment with him during this time."

Li Mu couldn't hide his excitement and nodded, saying: "Great, these are very influential big guys in the Internet industry. Being able to meet them, even just chatting with them is a huge gain."

As he said that, Li Mu thought of something and asked Lin Qingya: "Why are you talking to me again? Didn't I tell you that we don't need to be so polite in private? At my age, you keep calling me 'you', and I feel uncomfortable in my heart." Quite strange.”

Lin Qingya smiled and said: "Mr. Li, as you said, these three are all top executives in the Internet industry, but they all want to meet with you. This means that you are now also a top executive in the Internet industry. , I definitely respect you more."

Li Mu asked her: "When did I become the top boss in the Internet industry?"

Lin Qingya smiled and said: "The boss only plays with the boss. You have been accepted by the boss now, which means you are the boss now!"

(End of chapter)