The Microsoft MSN team never dreamed that in this situation, Makino Technology, instead of striking while the iron was hot and quickly directing the traffic of "Paradise Town" to YY, would go crazy and make a major update for YY!
YY officially announced 24 hours in advance that it would release the YY2002-v3.0 version in the early morning of the next day. Before that, YY's version number was YY2002-v2.3. This time it jumped directly from v2.3 to v3.0. It is not v2.4. People in the industry can tell at a glance that this is a direct upgrade to the new version, rather than a general small-scale update.
There is basically a common method for naming software versions in the industry. If there is the word "beat" in the version number, it means that this version of the software is a public beta version and not an official version;
If there is the letter v in the version number, it is the abbreviation of the word version, which represents the version number of the software in the company.
After the letter v, there are usually two numbers and a punctuation mark. If it is 2.0, this proves that the software is the original version of the second version. If the next new version only makes small-scale updates and changes to the original version, the overall framework If there is not much change, then it will be marked with 2.1, which proves that this is the first revision of the second edition, and 2.2 means that this is the second revision of the second edition.
The previous YY2002 was updated to v2.3. This is because after the last major update, the technical department made three revisions and fine-tuning of the product, some to improve the experience and some to correct bugs. In short, there are no major changes.
Once a major change occurs in the product, the version number will jump directly forward by a number, which means that the software will undergo a cross-generation upgrade and directly enter a new era.
Therefore, after v2.3, there will no longer be v2.4, and it will be directly labeled with v3.0.
It is precisely because of the industry's default rules that when a well-known Internet company upgrades its products across generations, peers in the industry will pay special attention to it. The most obvious one is Apple's IOS.
Every cross-generation upgrade of IOS attracts the attention of the entire Internet. Even Apple will not release it rashly, but will launch it grandly at Apple's developer conference.
Upgrading from IOS9 to IOS10 is a major event for the entire industry, but if IOS10.1 is upgraded to IOS10.2, it will naturally not have such a significant impact on people in the industry.
Therefore, when Makino Technology announced that it would launch YY2002-v3.0, the attention of the entire Internet industry was attracted by Makino Technology.
Not just Microsoft, but in the eyes of the entire industry, Makino Technology is a little crazy.
Such frequent major product upgrades are an industry taboo in many aspects.
First, before the advent of the mobile Internet era, all Internet companies that focused on product development followed one principle: the larger the product and the more users, the lower the frequency of major updates.
The so-called product size refers to the engineering volume of the product and the overall cost required for development. A plug-in with a size of less than 1MB is naturally a small product, while an operating system is naturally a large product.
For small products, continuous improvement and updates are their magic weapon to win, but for large products, it is not a bad idea to sharpen your sword for several years. Just like Microsoft's u operating system, it will only be updated and upgraded every few years. Others All time is used to do everything possible to maintain the stability and safety of existing products.
The same is true for products with many users. If there are too many users, it will affect the whole body. Major updates must be cautious. First, enough time must be set aside for users to become familiar with the previous generation product. Secondly, users must be able to quickly get started with the new product. A generation of products, otherwise a hasty update may lead to the loss of millions or even tens of millions of users, or a plummet in user-friendliness for tens of millions.
The second point is that for practitioners at this stage, they believe that major updates often mean new breakthroughs in product functions, and product functions themselves are a huge reliance on the success of a product. Except for small and medium-sized companies that are crazy to catch up. , large companies with sufficient status and weight in the industry must ensure technological reserves. As long as there is no direct threat to their leading position, what they should do at this time is technological innovation and technological accumulation. Under the premise of leading all the way, they should not If you step on the accelerator too hard, the gap in the Internet industry will not widen. Instead, other companies will narrow the gap because you reveal too much.
However, these two points are all bullshit to Li Mu.
The reason why I was able to dominate the Internet market in 2002 was precisely because I used the Internet thinking of 2016.
The product update speed must be fast enough, even if you are in an absolute leading position. No matter whether or how your opponents catch up, what you need to do is to use continuous updates to continuously increase user stickiness. When user stickiness increases to a certain level, , no matter how powerful the opponent is, there is nothing to fear.
Zhang Xiaolong's WeChat, the 1.0 test version was released in January 2011. On October 1 of the same year, WeChat released version 3.0. Each version represents a major breakthrough.
The beta version of WeChat 1.0 can only send text messages and picture messages;
Four months later, WeChat 2.0 supporting “voice messaging” was released;
More than two months later, WeChat 2.5 that supports “viewing people nearby” was launched;
Nearly two months later, WeChat 3.0 supporting “Shake” was released;
In ten months, WeChat, which relied on Tengxun and had huge traffic and resources, instead of enjoying easy success, instead launched a series of big moves like crazy. Its fundamental purpose was to quickly cultivate user stickiness and make everyone A WeChat user becomes a die-hard loyalist.
Now, Li Mu's goal is the same.
…
YY’s new version update trailer did not cause much waves in China.
Because in the domestic market, both peers and users have regarded YY as the most powerful product in the country and the only product above the altar. How to update god-level products is of the highest importance to practitioners and users. No matter how God plays, he is the Supreme God. In addition to admiration, he still admires him, so everyone is quietly looking forward to the one-man show of the Supreme God.
However, in overseas markets, practitioners in the Western Internet industry, as well as elite groups, are paying close attention to this update of YY.
The Internet industry in Western developed countries still does not think that YY is on the altar. At most, it recognizes YY as a first-line Internet company. However, once a first-line company starts to show signs of becoming a god, it will be like what is said in the novel about cultivating immortals. The whole industry will pay close attention to the prosperous times of overcoming the tribulation.
Microsoft is paying attention to YY because they have just made a plan to update MSN as soon as possible. However, the software has not yet been packaged, and Li Mu's YY is about to launch a new version with a major update. This makes the MSN team desperate to the end.
Originally, YY had posed a great threat to them and could launch a devastating blow to MSN at any time. However, just before the opponent's soldiers gathered and thought that the opponent would immediately launch a fierce attack, the opponent did not as expected. Instead of moving forward, they continue to gather more troops. This formation makes people more desperate in despair.
In addition to Microsoft, other companies are also paying close attention to YY's every move. Everyone can see that "Paradise Town" has done a good job of building momentum for YY, and YY is now striving for excellence at critical moments. , a major update is needed, which means that YY has now entered the final stage before its gorgeous turn.
If this turnaround is done perfectly, then YY may become the largest network product in the Internet market in the United States and even the world. Therefore, whether YY will become a god depends on its next actions.
Western and Internet-related media have also been speculating recently about what kind of new experience Makino Technology will bring to everyone on the new version of YY.
Ben. Clarkson, a die-hard fan of Li Mu and the editor-in-chief of "Silicon-Valley-Magazine" magazine, expressed strong expectations for the YY 3.0 version on his blog. He said: "Every major update of YY makes me refresh. In light of Makino Technology’s craftsmanship in product creation, this time, Makino Technology did not quickly divert traffic from “Paradise Town” to YY as “Paradise Town” became popular, as the entire Silicon Valley suspected. This also means that , Li Mu’s own understanding of the Internet has surpassed that of the entire Silicon Valley, because only the smartest people and the stupidest people can make decisions that the entire Silicon Valley cannot understand, and Li Mu obviously cannot be the latter!"
Ben.Clarkson's admiration for YY, Makino Technology, and even Li Mu made many American netizens quite dissatisfied. They left messages on Ben.Clarkson's blog to launch personal attacks on him.
Someone said: "Li Mu just made an instant messaging software? You praised him to the sky. How come I have never seen you praise Bill Gates like this?"
Ben. Clarkson responded not to be outdone: "Bill Gates is great, but I don't think he really understands products. A good product manager should not only design the product to impress your heart, but also design the product to In your heart, even beyond all your fantasies about the product itself, regarding this, only YY in the world can give me such a feeling, Bill Gates, and no one in the entire Microsoft can give me such a feeling! Half! None! Just look at MSN, there is an entire galaxy difference between it and YY!"
Some people say: "No matter how powerful YY is, it is just an Internet product developed by a Chinese company. It has no DNA in the American market and will not last long in the minds of Americans."
Ben.Clarkson replied to him: "Don't forget, ICQ is not an American product, but a product developed by Israelis!"
Others said: "No matter how powerful YY is, it is nothing more than an auxiliary tool. What's so great about it? It will never reach the height of MSN!"
Ben. Clarkson only replied one sentence to this netizen: "Frog at the bottom of the well! But you will jump out of the bottom of the well soon. Even if you don't jump, Makino Technology will use the surging underground water to push you out of the bottom of the well!"
(End of chapter)