The launch of YY's "discussion group" function once again refreshed the elite group's understanding of YY, and also refreshed their understanding of YY product creation.
Originally, as one of the core functions of YY, YY Group has greatly surprised users who are in need of group chat. Even now, the popularity of YY Group has not diminished at all. Even now, MSN and ICQ are still popular. I have made great efforts to develop my own "YY group" function.
As a result, no one expected that YY would launch a new product that strongly complemented the YY group at this time, and its use was so simple that it made people cry.
When a user temporarily needs to have a small-scale group chat, he no longer has to register for a YY group, and he does not have to worry about the number of YY groups reaching the upper limit. He only needs to open a dialog box with one of them, and then use the mouse to select the person he wants to join. Just "pull" people in the group chat.
As long as you add a person to the one-to-one private chat, YY will automatically create a discussion group containing three users. By clicking and dragging with the mouse, a friend will be drawn into a group. This is an extremely smooth experience. Addictive.
In order to widen the gap with the YY group and complement each other to a greater extent without conflicting with each other, the YY discussion group has certain functional limitations and restrictions. First, the maximum number of members in the discussion group must not exceed 20 people. Secondly, the discussion group does not have an ID. In other words, the discussion group cannot be open to all YY users to join. People can only be manually pulled in by members of the discussion group. In this way, the discussion group itself becomes a place for friends to communicate with friends, or with friends of friends. , and the relationship with real people is closer.
In addition, the discussion group has another very important point that is different from the YY group.
Because YY groups have a large number of people and complex connections, users must actively apply to join the group and the group owner and administrator confirm it; or the group owner and administrator invite the group, and the invitees need to confirm before they can join the group.
The product logic of the discussion group is very clear, because the members of the discussion group are all friends, or friends of friends, so the interpersonal relationship is relatively simple, and the person who can pull yourself into a certain discussion group must be your own. friends, so the possibility of being dragged into the discussion group by mistake or maliciously is greatly reduced.
Because of this clear understanding, the discussion group eliminates the need for verification of recruiting people, further simplifying the process of creating a discussion group. The product logic may not seem like much, but after careful speculation, you can find out how the product is suitable. Users, extremely in-depth research on user relationships and user experience.
This is the key to the majority of peers and even the entire elite group's admiration for YY, but fundamentally it is also a manifestation of Li Mu's admiration for Tengxun's products. It is undeniable that Tengxun in his previous life was the best at Huaxia Internet's products. , and also has the deepest understanding of users.
Precisely because the discussion group function is full of surprises, it immediately became popular among the YY user community as soon as it was launched!
Data from YY's backend shows that within 20 minutes of the new version update, the number of discussion group creation requests accepted by the server has reached an astonishing 27 million. It seems that everyone is enjoying this feature.
It's just after nine o'clock in the morning, and the American elite is almost ruining this function. They will always create a discussion group within a small team, and then create several weird discussion groups.
For example, create a discussion group for people who like to buy Starbucks coffee every morning; create a discussion group for people who like to eat Chinese food at noon; create a discussion group for people who like to go to bars after get off work...
In short, because the discussion group is completely open to applications, and there is no limit to the number, everyone feels the pleasure of this "extravagant" for the first time.
In the past, the number of YY groups was very precious. Even members had to use it sparingly. It was impossible for three or five people to form a group chat at will. However, now all this experience has been subverted. Users are pointing out You can match and group friends at will, and your desire for control has been unprecedentedly satisfied.
However, the major update of YY3.0 goes far beyond that.
What really makes these elite groups kneel down is YY's extremely powerful online preview function.
Whether it is files transferred offline by users or files transferred by users in YY mailbox attachments, whether they are Word, Excel, PPT, TXT, PDF or various pictures and drawing files, they can now be previewed online in YY.
The most powerful thing about this incredible online preview is that it does not require the corresponding software to be installed locally.
If you do not have Word on your computer, whether you receive a Word file from a friend or a Word in an email attachment, if you want to open it and view its contents, the first thing you must do is download the office-Word software.
The same goes for other types of files.
Now, YY solemnly announces to all users: Your past experiences with file interaction are all terrible! Now, YY takes you to experience a new realm of file interaction!
From now on, you don't need to download any software. As long as you have YY software and use it with YY mailbox, you can basically realize most of your file interaction needs.
For ordinary users, this feature may not be a big deal, and it may not even be one-tenth as interesting as the discussion group, but for the elite group, this is simply a subversive office experience.
With this function, their future work efficiency can be greatly improved. They can view any file at any time, regardless of whether they have a software environment. As long as there is a network and YY, most work-related files can be previewed online. If daily work is accompanied by this powerful function, not only will the efficiency be greatly improved, but the experience will also be qualitatively improved.
All YY users who are in contact with computers in their daily work just want to shout long live in front of the computer at this moment, but Internet colleagues in the entire Silicon Valley are stunned by this new feature of YY.
How does Makino Technology do it? How on earth can he realize the online preview function of various files in IE or within a preview window? Isn't this a little too big to play with? How much technical cost does it cost to achieve this step
However, after expert research, they exclaimed that it turns out that Makino Technology's product logic is very simple. All file types are placed in the server to be read, and then converted into page form by the server, and then visually presented to the user. , this method of saving the country through curves has really subverted the cognition of all product managers.
For peers, YY is always able to subvert their perceptions and even use its unique product concept to make peers mistakenly think that they do not understand the product at all.
According to the logic that everyone has considered before, if users need file interaction, then we will meet their file interaction needs. Those who do mailboxes will add attachment functions to their mailboxes, and those who do instant messaging will add file transfer functions. As long as users are satisfied. Isn’t it enough to transfer files to another user? Who the hell cares what the user does after receiving the file? If he likes to open it, he can use the corresponding software to open it. If he doesn't like to open it, he can just leave it there and no one will care.
However, Makino Technology’s thinking logic is completely different.
If Makino Technology was just like other email and instant messaging software and only solved the problem of users transferring files to another user, then Li Mu would be no different from the product managers of other companies.
If you want to polish a more detailed product, you must learn to "answer questions beyond the outline". It must not only meet the needs of users to transfer files, but also further meet the needs of users for the next step after receiving the files, such as online preview.
Only by considering things for users that they have not considered themselves can such products be successful.
At this moment, Makino Technology truly conquered its peers in Silicon Valley with its product concept that surpassed the entire Internet industry.
At this moment, Microsoft's MSN team is almost completely desperate.
The current opponents are approaching invincibility. Compared with YY, whether it is the current version of MSN, the new MSN that is about to be launched, or the complete version of the new MSN that MSN originally planned to develop, together they cannot compare with YY.
The state of mind that Li Mu conveys to the world seems to be the ancient Chinese saying "a sharpened knife will never fail to chop wood", but what he really wants to express is his calmness and confidence.
When everyone thought that YY was already impeccable, the latest version update led by Li Mu allowed the world to see the ingenuity of Makino Technology in making products, and also won the respect of all peers. This update has made the entire Western Internet industry They began to reflect on their previous indifference and inattention. It also opened up a new world for them, allowing practitioners with real pursuits to realize that a truly good product is an endless exploration of user needs that never stops.
Ben. Clarkson, the editor-in-chief of Silicon Valley Magazine, after experiencing the latest version of YY, excitedly gave YY a three-word evaluation on his blog: Best-Product-Ever (the best product ever).
Ben. Clarkson did not feel that his evaluation was inappropriate at all. He said in his blog: "YY may not be the greatest product in the history of the Internet, but it is definitely the most perfect product in the history of the Internet, including Windows. Although there are a series of great products in the Internet that are of great significance in the history of Internet development, none of these products understand users better than YY and can surprise users more. If Windows is the wheat in your Internet life, then YY is your Internet. The dream lover in your life, it can help you realize everything you want, even what you didn’t expect, it can help you realize it!”
This time, the angry young American netizens retreated from their shame and did not attack Ben. Clarkson’s blog personally. Instead of being attacked, Ben. Clarkson’s views were recognized by the entire Silicon Valley. All Silicon Valley magazines and newspapers, In the reports on the latest version of YY, Ben. Clarkson was quoted: Best-Product-Ever
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