What Li Mu said on the stage at Harvard University: study users, understand users, and satisfy users has become the bible in the minds of every product manager in the Internet industry in the future.
Although there are only three simple points, or three steps, the truth contained in them is extremely precise.
Researching users is a process that requires effort and effort;
Understanding users is the first result, the first theoretical gain after hard work and hard work;
Theoretical gains are just theory and further efforts are needed, and all these efforts are actually to satisfy users.
A product is a valuable product as long as it can satisfy users, and the more users it satisfies, the greater its own value will be.
QQ, WeChat, Facebook, and Twitter (Weibo), these classic successful products of later generations, all have excellently completed the tasks of researching users, understanding users, and satisfying users, so they can become hundreds of millions of users. Super product;
In the long history of the development of the Internet, countless products have failed, almost all of which have problems in one of these three links, or at some point. Sina's UC vowed to kill QQ, but in the end, The failure was because they didn't even do a good job in user research. They only studied the market. They just thought that the instant messaging market occupied by QQ was very promising, so they decided to do it themselves. However, because they were not serious at all. We have studied users, so this kind of product that does not meet user needs is a dead end, and its success is simply contrary to common sense.
After listening to Li Mu's words, Mark Zuckerberg suddenly understood. He did not doubt Li Mu's words at all. Instead, he regarded them as truth. At the same time, he repeatedly warned himself in his heart that if he wanted to try the Internet again, If you want to start a business in a certain field, you must keep these three points in mind as mentioned by Li Mu.
After answering Mark Zuckerberg's question, Li Mu said to the tens of thousands of adoring faces in the audience: "Everyone, Makino Technology has a number of very critical tasks being carried out at the same time. Coming to Harvard temporarily has been delayed. I have a lot of things to do, so I have to rush back to Silicon Valley this afternoon. Today’s activities are really coming to an end here. I would like to express my sincere thanks to all the students, faculty and staff of Harvard and MIT, and to President Lawrence and the Board of Trustees of Harvard University for their support. I have received this precious opportunity. If I have the opportunity in the future, I will come to Harvard again. I hope that all the promises I made today will be fulfilled. Thank you all!"
When Li Mu said his last words, the students at Harvard and MIT did not ask him to say more as before. Instead, everyone stood up and applauded with full understanding and reluctance. Loud and chaotic cheers.
At first, the cheers were extremely chaotic, making it difficult to hear any words clearly, but gradually, the cheers at the scene became unified, and everyone was shouting two pronunciations: "Li-Mu!"
With tens of thousands of people shouting his name crazily, Li Mu bowed again and thanked the audience, then waved and slowly walked off the stage. This time, the audience did not ask him to return, but after he disappeared from everyone's sight, everyone still They all stood there and shouted Li Mu's name excitedly.
The craziness and excitement of the scene made Lawrence feel envious and jealous.
As the president of Harvard, he does not even have half the influence of Li Mu.
No, not even a tenth.
Lawrence knew very well that he had enough power and influence to have 20,000 people at Harvard come to listen to his speech, but these students would never pursue him the way they pursued Li Mu.
After Li Mu came off the stage, he immediately went to the lounge and asked Li Ziwei to find Mark Zuckerberg. This time she came for him, and she had to have a private chat with him before leaving.
Facebook is a miracle in Li Mu's eyes, and it is also the pinnacle of human Internet social interaction. Even if he knows Facebook's product features and development strategies, if he really has to build a Facebook from scratch, he is not sure that he can be like Mark Zucker in his previous life. The scale that Berg had achieved, and Li Mu knew very well that even if he could take Facebook to that level, his energy would not allow him to play like that at all. In this situation, he is no longer suitable. To develop major projects personally, you must have the right talents to follow up.
Therefore, for Li Mu, Mark Zuckerberg is already his goal.
A moment later, when Lawrence came on stage to catch up with Li Mu and talk to everyone about the cooperation between Harvard and Li Mu on 3321, Mark Zuckerberg had already followed Li Ziwei to the lounge where Li Mu was.
As soon as Mark Zuckerberg entered the door, he looked at Li Mu as if he were a god. He shook his head slightly, waved his hands, and said with great excitement: "Mr. Li, your speech just now was really inspiring. I I have never admired anyone so fervently as I do today, and you are the first!”
Li Mu smiled slightly and said, "Sit down first, I have something I want to talk to you about."
Mark Zuckerberg hurriedly sat down opposite Li Mu, looking at Li Mu feeling uneasy.
He knew that Li Mu had understood his trick of deceiving the school and him. He didn't know if Li Mu wanted to talk to him about this issue. If so, then he would be really embarrassed!
Just when Mark Zuckerberg was feeling uneasy, Li Mu suddenly said: "Mark, I admire you very much!"
Mark Zuckerberg looked at him in surprise.
Li Mu said calmly: "You are a thoughtful person, and you have ideas, logic and actions in doing things. Although you lied to Harvard and me about the invitation to give a speech, I really appreciate the way you do things."
Still here...
When Mark Zuckerberg heard that Li Mu said that he had lied to him about the speech, he immediately said with a guilty look on his face: "Mr. Li, I'm really sorry. I just admire you so much, and I think you are very important to the students of Harvard University." He must be the best role model, so I especially hope that you can come and give a speech to everyone. This will not only be of great help to Harvard students, but also fulfill my dream of getting to know you."
Li Mu smiled and said: "I don't say this to settle accounts with you. I just think that your logic in doing things is so good and your execution is so good. It would be a pity not to start a business."
After saying that, Li Mu raised his eyebrows and said: "If you are interested, you can tell me. I still say the same thing. If the project is suitable, I will invest you five million US dollars and account for 49% of your shares!"
Mark Zuckerberg was flattered and said: "Mr. Li, five million US dollars is too much. I can't reach that height yet..."
Li Mu smiled and said: "Just because you fooled me, you are already worth this price in my eyes."
Later, Li Mu asked Mark Zuckerberg: "Do you have any suitable entrepreneurial projects now? You can tell me about it."
Mark Zuckerberg said with some shame: "Actually, I first realized that fans rewarded this area because I saw that many well-known girls in the school could earn very rich items in "Paradise" There is room for imagination, so I wanted to use this model to create a platform for school beauties evaluation, so that everyone can rate and reward beauties from all walks of life on my platform. However, I did not expect that my product has not been exploited yet. You The list of the top school beauties in the United States was already online, and it was much stronger than mine in every aspect, so I gave up on launching that page product."
Li Mu knew that he should be talking about facemash, but he still pretended to be confused and asked him: "Is there any more specific information? Including product names, etc., you can introduce it to me."
Mark Zuckerberg said: “The name of my product is facemash.”
Li Mu nodded thoughtfully, actually feeling happy for a long time.
Sure enough, Mark Zuckerberg still followed the same path as in his previous life, but the only difference is that his Facemash in his previous life was online, and it caused quite a stir at Harvard, and even got famous because of this boring beauty selection. Almost expelled from Harvard.
However, due to his own reasons in this life, Mark Zuckerberg’s life path has taken a slight deflection under the influence of YY and "Paradise Town". He has advanced the pace of his own business a lot. If you look at it this way, Mark Zuckerberg’s entrepreneurial impulse in this life is much stronger than at the same time in his previous life!
The only question now is, when will he remember to start Facebook in his life
Thinking of this, Li Mu asked him tentatively: "The facemash project was aborted. Do you have any new projects?"
Mark Zuckerberg said: "I have been thinking about this issue, but I haven't found a small project that is relatively easy to do."
Li Mu smiled and said: "In the future, you don't have to start with small projects to start a business. You can directly cooperate with me and I won't treat you badly."
Mark Zuckerberg hurriedly thanked you and said: "I am currently thinking about new product ideas. If I have a clear idea, I will be the first to contact you."
Li Mu nodded and said with a smile: "I think face is a very good word. I suggest you keep this word and try to bring it with you when doing other projects in the future."
Mark Zuckerberg said excitedly: "What a coincidence. I personally like the word Face because Face can bring us a more intuitive experience and enhance the interaction between people through the Internet."
Li Mu smiled and said: "Then you should continue to use Face as the core store in your next project."
After saying that, Li Mu asked again: "As for your new project, I think you don't have to worry for the time being. You can think about it slowly, but don't think about it! If we cooperate in the future, you'd better avoid YY and "Paradise". "Farm" and even the positioning of other Makino Technology products, otherwise on the one hand, Makino Technology's products will have a great impact on you, on the other hand, I invest in you to do the same thing as my own company, which is itself a It’s a matter of great internal friction, so I suggest you avoid Makino Technology’s product line and think about breakthrough points in page products…”
(End of chapter)