As the founder of YY, Li Mu knows better than anyone else the importance of YY push to him.
Since most YY users are deep users, no matter what information is pushed, the conversion rate is much higher than that of ordinary Internet advertising.
The click-to-conversion rate of messages pushed by other websites and products may not even be 5%, but within the YY system, the click-to-conversion rate of push messages has always been above 30%, and the click-to-conversion rate of individual high-quality content is even higher.
This means that YY is already an excellent incubator for Li Mu to incubate everything. If there are new products in his system in the future, using YY to push them can directly put the information in front of more than 30% of users.
YY's current total users have exceeded 180 million, and they are launching a fierce attack towards the 200 million mark. With the current development speed, there will be no pressure at all to exceed 200 million users in the next half month or so.
The user base of 200 million is of great significance to Li Mu. Maybe a new game can be downloaded millions or even tens of millions of times by using YY. It only takes a few pushes to make it popular. The foundation of the product has been solidified and it has directly entered the stage of vigorous development.
Just like Tengxun in the previous life, with the two super products QQ and WeChat, you can use them to become a powerful distribution platform. Together, the two platforms can bring all products under Tengxun unmatched by others. flow.
It is precisely because of this that Li Mu has extremely strict requirements on the content of YY push messages. All pushed content must be strictly screened, and only content that users are interested in will be pushed. They will never accept any paid promotions, no matter how much money they give. Don't do it.
In Li Mu’s view, most paid promotion content is junk content for users, so as long as any platform starts to do paid promotion, this kind of behavior will be harmful to the users themselves, and the vast majority of users will reject advertising. , at least it affects the user's attention to push messages, and at most it affects the user experience of the entire product.
Any product that has too many ads will definitely cause huge harm to users. Weibo's decline itself has a lot to do with its uncontrolled advertising. The experience of having a screen full of ads after opening it has a great impact on users. of damage.
Although paid promotion is a very considerable source of income, for Li Mu, he would rather sacrifice this part of the profit in exchange for the purity of the entire YY product structure and the product's affinity for users.
Under this general tone, YY's promotional resources have become the most coveted but unobtainable super-high-quality promotional resources in the entire Internet and even the entire business system. As a first-line director, Spielberg knows all about promotions. He has long been aware of YY's strong strength in promotion, but even if Li Mu agreed to attend his charity dinner, he did not expect that he would have the opportunity to obtain YY's promotion resources.
Spielberg was so excited that he thanked Li Mu repeatedly. Leonardo on the side was also very excited and said to Li Mu very seriously: "Mr. Li, you are so generous! This is of great significance to our upcoming movie!"
Li Mu smiled slightly and said to the two of them: "Director Spielberg's ability is beyond doubt, and I have always liked Mr. Leonardo's acting skills, not to mention that this movie also has actors like Tom Hanks. Oscar-winning actor, I believe the quality of this movie must be very high. Since it is a high-quality work, it should naturally be known to more people."
Just as he was talking, Tom Hanks walked in with his assistant, waved to Spielberg and shouted: "Hi, Steven!"
When they saw Tom Hanks arriving, everyone including Spielberg and his wife, as well as Leonardo DiCaprio, all looked at him. For Spielberg, Tom Hanks was an old friend and a friend. partners, and for Leonardo and others, Tom Hanks is the absolute senior.
In Hollywood, Tom Hanks is recognized as the acting pyramid. Even in Hollywood, where there are many movie stars, there are few master actors like Tom Hanks who can do whatever he wants. Although he is younger than Spielberg Although they are ten years old, the two are indeed very good friends and partners, not to mention Leonardo and other young actors. They all grew up watching Tom Hanks's dramas.
Tom Hanks quickly came to the crowd. Before he could stand still, Spielberg introduced him: "Tom, this is the famous Li Mu."
Tom Hanks hurriedly reached out to Li Mu and said with a smile: "Hello Mr. Li, I saw your speech at Harvard, it was amazing!"
Li Mu shook hands with Tom Hanks, feeling extremely respectful to this veteran actor. He never expected that when several Hollywood celebrities met for the first time, they would all talk about his speech at Harvard. It seems that he is now The most important impression on Western society was that speech.
At this time, Spielberg said to Tom Hanks: "Tom, Mr. Li just said that when our "Cat and Mouse Game" is released, he will give us a free promotion on YY!"
Tom Hanks himself is also a YY user. At the same time, he often hears people around him talk about YY. He naturally knows what YY’s promotion means. He was surprised and said to Li Mu: "Thank you Mr. Li for your recognition of us. I believe This film will definitely not disappoint you and the audience!”
Spielberg also nodded and said: "With the efforts of two outstanding actors, Tom and Leonardo, this movie will definitely be recognized by the audience. It will also be loved by YY users."
With that, Spielberg said to Li Mu: "Mr. Li, thank you again for your generosity. If there is an opportunity in the future, I very much hope to have in-depth cooperation with you in movies!"
For a young man like Li Mu who has a net worth of tens of billions of dollars and outstanding personal influence and product influence, Spielberg not only did not dare to have any contempt for him, but instead respected him even more because of his excessive youth.
Middle-aged and elderly people like him have already understood that the most respectable and potential development people today are those young people who succeed prematurely. Judging from Li Mu's achievements and age, in his eyes, the weight is even Can surpass Bill Gates.
In fact, Li Mu is not a money-splitting boy. The reason why he gave Spielberg face, came all the way to attend his charity dinner, and even proactively promised him such powerful promotional resources was because he hoped that through Spielberg, Open the entrance to Hollywood and the North American film market.
So, Li Mu said to Spielberg: "Makino Technology now has a solution for buying movie tickets online. Through this solution, users can make purchases for a certain theater, a certain movie, and a certain show on their computer. tickets, and supports online seat selection. After the user completes the online payment, he can directly go to the cinema to pick up the tickets by himself, which is very convenient. I believe this system will have a huge impact on users’ willingness to pay to watch movies. improvement."
Sure enough, when Li Mu said this, everyone present looked surprised. Spielberg seemed to be very interested in this and subconsciously asked: "Mr. Li, the solution you mentioned sounds amazing, but I am very surprised." I’m curious, how does this system solve the problems of online seat selection and self-service ticket collection?”
Li Mu smiled and said: "The reason why we call it a solution is because we already have mature solutions for all aspects. The biggest problem with online seat selection is nothing more than real-time updates. If a user selects a seat online, To ensure that this seat will no longer be sold by the theater, we have also developed a system for the theater. They can use our system for daily ticket sales. This system will be much easier to use than the system they used before.
At the same time, in this system, the theater’s screening room seat distribution map and the theater’s own ticket sales will be connected with our online ticketing system. If we sell a seat, this seat will be locked in this system. Repeat sales by theaters are prohibited, and if the seats are sold by the theater, users will not be able to purchase the same seats in the online ticket system. "
Since these people are all practitioners in the film and television industry, they listened very carefully. However, because they did not know enough about the Internet and did not understand the product logic, they were a little confused at once.
Li Mu further explained: “This system is equivalent to using connected channels to sell the same batch of products. Since the two channels are connected, no matter which channel is used, it is exclusive. Once one party sells, the other party has no right to sell it. Sell again.”
Several people nodded thoughtfully, and the first person to react was Spielberg. He asked with great interest: "How do consumers get tickets to watch the movie after selecting seats and purchasing online?"
Li Mu smiled and said: "This is even simpler. For each order, we will generate a unique digital code for the user. At the same time, we have also developed a terminal device. This terminal device will be placed in the cinema. When the user arrives, After going to the cinema, he can easily enter his order code on the machine just like operating an ATM, and this terminal device can directly print out the movie tickets, and the user can just hold the printed tickets to watch the movie."
When Spielberg heard this, his eyes shone with a different light.
Li Mu continued at this time: "In fact, today's Internet users, especially those in Western developed countries, have a certain amount of spending power. A movie ticket of ten dollars a piece is actually nothing to them, but among them So I didn’t choose to go to the cinema to watch the movie. Personally, I feel there are only two reasons:
First, information acquisition channels are blocked;
Maybe a large number of users have never actively paid attention to the release of the movie from beginning to end, so they often don’t know which movie is currently showing. However, this is easy to solve for YY. We only need to Regularly send relevant push notifications to users to let them know that there is now a movie called "Cat and Mouse" starring Tom Hanks and Leonardo DiCaprio, and then By showing them a certain outline of the content, some posters and stills, they can clearly receive the news that "Cat and Mouse Game" is being released;
Second, the movie-watching experience is complex;
Watching a movie is not easy. First, you need to find a nearby cinema, then select the appropriate movie, and then select the appropriate show and seats. This process is extremely cumbersome, and many aspects will cause users to give up watching the movie, such as not knowing the screening times in the theater. , for this reason, I have to go to the cinema and stare at the information display screen of the cinema for a long time, finally choose a suitable show, and have to queue up to buy tickets. Maybe by the time it is my turn, all the tickets for that show have been sold. Empty, or there is no good location at all;
Now, we have brought a disruptive experience to users. Users can see the screening schedule of a theater directly online. He can choose the one he is interested in, and then go in and buy the seats he is satisfied with. After all this After that, he only needs to arrive at the cinema ten minutes before the movie starts, then pick up the ticket and go in to watch the movie;"
When Li Mu said this, several people present had expressions of surprise. At this time, Li Mu said again: "Our online ticketing system can not only solve these two problems, but more importantly, we can put these two problems aside." Solve it together. For example, we directly use YY to promote "Cat and Mouse Game", and then those YY users who are interested in "Cat and Mouse Game" can directly select the theater, show and seat number through YY, and then they can use PayPal to directly After paying, all the preparations before watching the movie are completed, and the only thing left is to go to the cinema to watch the movie.”
"After these two processes are opened up, users' willingness to pay and the conversion rate of actual payment will definitely be very high. A considerable number of users who would not have been able to watch this movie will be changed by this entire online ticket system. In this way , the movie box office will be able to get a greater boost."
Spielberg had understood all the key points Li Mu said and said excitedly: "This online ticketing system is simply a disruptive new model! If it can be put into use, it will be a huge boost to the film industry. !”
Several other people also nodded. Being able to allow people who would otherwise never be able to go to the cinema to spend money to watch movies in the cinema is indeed of great significance to the entire film industry. Take the United States as an example, most citizens cannot afford it. For movie tickets, there is no demand at all, or the demand is very weak, and the process may be a little troublesome and they may give up.
The online ticketing system mentioned by Li Mu not only solves the problem of information delivery, but most importantly, it also streamlines the movie viewing process to the extreme. This is indeed of great significance to the film industry!
Spielberg couldn't help but ask: "Mr. Li, I would like to know when are you going to launch this system?"
(End of chapter)