As a person who has worked in the film and television industry for many years, Spielberg is particularly concerned about the online ticketing system Li Mu mentioned.
In response to his question, Li Mu gave an answer: "This system has been fully developed. I have acquired a number of theaters in Yanjing, China. It has been completely transformed and has been connected to this online ticketing system. The next It will be officially put into use within months. If there are no problems with this system as a whole, then we will find ways to promote it to more theaters, and ultimately hope to include all theaters."
Tom Hanks praised: "In this case, I believe it will also be a great benefit to the theater chain itself. It will not only increase their attendance, but also reduce their personnel and management costs."
Leonardo listened attentively for a long time, then smacked his lips and said, "Tom is right. For theaters, the benefits of accessing this system are obvious. It allows them to break through the space limitations at once. It’s no longer just a matter of selling tickets at a few ticket windows in their theaters, but it’s available to the entire Internet. This idea is really great!”
Li Mu smiled slightly and said: "Our product concept is to maximize user convenience in payment and experience, and completely simplify the process of users purchasing tickets and watching movies to a minimum. Once the user's behavioral cost is reduced, it will naturally increase user usage. Frequency, if an ordinary citizen living in Los Angeles currently goes to the cinema twice a month, then my goal is to hope that they can go to the cinema three or four times a month through the perfect and convenient online ticketing system, so that If so, the changes and impact it will bring to the entire market will be huge.”
In the last life, the box office of Chinese movies has been rising rapidly. In Li Mu’s view, on the one hand, it is due to the growth of per capita GDP, which has given people a higher level of demand for entertainment and corresponding consumption power; on the other hand, it is also related to the Chinese Internet industry. promotion are inextricably linked.
The Chinese Internet industry has a plethora of online ticketing products for movies, performances and other fields, and most of them provide a very good experience. By 2015 and 2016, at least 75% of the Chinese movie box office came from online ticketing platforms and online group buying platforms. , sales in offline theaters can only account for just over 20% of the total box office. It can be seen that online ticket purchasing has significantly promoted the entire film and television industry.
Although Huaxia's online ticketing system started relatively early, no giants or big capital entered in the early stage, so no industry leaders were formed at the beginning. There were just a bunch of entrepreneurial companies working in this field, and the ticket collection terminals of each company were not common to each other. Placement is a problem, and it is difficult to unify the entire industry with the kind of battle for positions. It was not until the emergence of giants, that is, the entry of Tengxun and Alibaba, that they each relied on WeChat, Taobao, and Alipay to become the online ticketing field. of the two major platforms.
Li Mu now holds an excellent card in his hand. He is now the founder of the online ticketing system. Not only has he accumulated all the product software and hardware, but has also built patent barriers. In addition, he is now the only one in the Chinese Internet industry. The giants, using their strength and resources to promote the online ticketing system, will definitely be able to form a high degree of unity from the very beginning.
Li Mu’s goal is to allow all theaters to adopt their own ticket sales and management system in the early stage. This system itself can greatly improve their daily work efficiency and management efficiency, and reduce labor and material costs. Once they adopt this system, Their ticket sales will be transmitted in real time to their online ticketing system.
In addition to a unified ticketing system, he will also install his own ticket collection terminals in all cinemas, and this set of terminals will be reserved for other online ticketing systems in the future. If other competitors appear in the future, Li Mu can Use ready-made data systems and offline ticket collection terminals to incorporate it into your own system for survival.
It is of great significance to lay a solid foundation in an industry in advance. If Li Mu is one step ahead of all competitors and prepares a battle in advance across the country, even the United States and North America, he will not only be able to lock in all theater systems, but also seize all sinking areas. As for the terminal resources of the theater chain, by that time, anyone who wants to come in to compete with us must carefully consider it in advance.
If the opponent is an entrepreneurial team, then it is impossible for him to afford the cost of this coverage alone. If he chooses to start in a certain region, he can just take out a few million from the profits of the entire national market, and before the opponent In the starting areas, if you directly suppress them by losing money on terminal fares, you can easily strangle the opponent in the cradle;
In this case, if you want to compete with yourself, only big companies or big capital can achieve it. However, even big capital itself does not have to worry. The larger the capital investment, the more cautious it will be. With such a huge company like yourself, The opponent is here, and it is difficult for big capital to find a suitable entry point to fight for money? That's really great, because you have already grown in scale and already have profits, and the other party has to fight for capital with you from the beginning. Once the money-burning begins, you can't stop it if you want to.
Li Mu is not worried at all about the domestic theater market. With YY's strong promotion capabilities, all theaters will not reject cooperation with him. You must know that YY's real strength is not just push, but refined push! Not only can different push notifications be issued based on gender and age group, but also regional push notifications can be made based on the IP address of the registration place and login location. This is very applicable to theater chains.
As long as Yanjing's theater chain cooperates with itself and directly sends relevant push information about Yanjing's local movies to all young people and middle-aged people aged 18-38 who are logged in to Yanjing IP, it will definitely bring about very direct conversions, and even Only promote Haidian movie theaters to users in Haidian, and further improve the sophistication and conversion rate of the push. This resource alone is enough for the theater chain to beg for itself.
However, in the United States, Li Mu is not confident enough. Although YY is now popular, his focus in the next stage is to establish a data processing center to ensure the stable development of YY, "Paradise Town" and the future "Plants vs. Zombies" in the United States. , there is no energy to penetrate into the theater field, and the degree of development of theater chains in the United States is far beyond that of China, let alone the complexity. If Li Mu wants to promote the online ticketing system in the United States, he must have local snakes to cooperate, otherwise the efficiency will be very high Low.
In Li Mu's eyes, the best partner is Spielberg!
Spielberg's influence in Hollywood is needless to say. Although there are many first-line directors, there are not many first-line directors who can make commercial films to his level. The more commercial a director is, the stronger the market recognition will be. , so Spielberg is a potential partner in Li Mu's eyes.
Moreover, Spielberg himself is a person with a very strong economic mind. He has his own film and television company, his own film and television production team, and huge industry resources and contacts. If he can help him promote the development of the online ticketing system in the United States, There will definitely be very good results.
At this time, Spielberg was also particularly interested in Li Mu's online ticketing system. After careful consideration, he asked him: "If you want other theaters to join the online ticketing system, the most important thing is whether they must all switch to using yours." Ticket management system?”
Li Mu nodded and said: "Under normal circumstances, theaters must use our system to ensure real-time exchange of information. However, what is heartening is that our system itself is a very efficient ticket management system. There are great benefits for theaters, and the most important thing is that it is completely free, and we will also provide a dedicated maintenance team, so this in itself is 100% a good thing for them.”
With that said, Li Mu added: "It doesn't matter if the theater chain has its own system. Our technology has reserved data interfaces when constructing the entire solution. We only need the other party to complete the communication with our online ticketing system in the system." Through the interface, ticketing information can be transmitted in real time.”
Spielberg nodded and asked: "How will your online ticketing system be split with the theaters? This should be the most concerning issue for the theaters."
Li Mu said with a smile: "For theaters that join the online ticketing system, we will set a very low share ratio, and only take a maximum of 5% of the running water share, and the billing period will not exceed one month."
A ten-dollar movie ticket can only earn 50 cents of gross profit with 5% turnover. This 50 cents of gross profit also has to bear the development, operation and maintenance costs of the online ticket system itself. After all, Li Mu may not be able to make a profit. Get money.
However, Li Mu is not thinking about earning commissions from ticket distribution. What he really wants to do is to win over users. If more than 50% of moviegoers will buy tickets through his online ticketing platform in the future, then he will be the equivalent of strangling him. Lives the lifeblood of the entire film industry!
At that time, the theaters will surrender at their feet. If they want to temporarily increase the share ratio, they can only agree. Otherwise, once they are separated from their own platform, it will be equivalent to being separated from at least half of the audience.
However, Li Mu does not want to make money through such inferior means, but hopes to use this opportunity to develop his own film and television and distribution company. When the time comes, his company's films can be used to ask theaters to schedule more films, and at the same time he can We will also give our films more promotion resources on our own platforms and make multiple efforts to increase the box office;
In this way, not only can we advance and attack, but we can also retreat and defend.
Once the theater chain deliberately schedules more films for other film and television companies' works due to cooperative relationships with other companies, or deliberately schedules fewer films for its own company's works, you can directly hide the other party's works on the online ticketing platform and let the other party Even if there are a large number of films scheduled, the attendance rate cannot be guaranteed. In the end, you still have to compromise with yourself!
In the last life, almost all large ticketing platforms eventually transformed into film and television companies. The fundamental reason is here!
(End of chapter)