YY's complete suspension of support for Yahoo Mail was Li Mu's first shot against international giants.
Although YY has destroyed the user bases of MSN and ICQ before, it was not a head-to-head war. Li Mu just made his products better and allowed users to choose freely. But this time, he decided to take this opportunity , while showing off its muscles to the Internet industry, it also made capital aware of YY’s huge influence on the entire Internet industry.
YY blocked the Yahoo Mail interface, resulting in a sharp decline in Yahoo Mail users, which was beyond the expectations of all Internet industry practitioners.
Then they realized belatedly that Li Mu's "old friend" whom he had never met before, his die-hard Silicon Valley fan, and editor-in-chief of "Silicon-Valley-Magazine" Ben. Clarkson published an article on the Internet industry on his personal blog. A popular in-depth analysis. In this analysis, he first proposed a brand-new Internet concept: Centralization!
Ben. Clarkson said that YY's strong influence proves that the Internet has begun to enter the stage of centralized development, and user needs will be highly concentrated on a single platform, and this highly concentrated object is YY.
YY is a super product in the true sense. It not only covers instant messaging, making friends and social networking, but also covers multiple functions such as audio and video chat, file interaction, email, personal blog, cartoon show, game lobby, etc., in China , YY also has its own navigation website and portal website, and its traffic has ranked first among domestic portals. Now, it is starting to prepare its English website.
This means that while other companies' products are still developing vertically in a single field, YY has expanded its reach to the entire Internet.
Ben. Clarkson believes that in the future, people are likely to use YY to chat, use YY to work, use YY to browse and consult, use YY to record their lives, and at the same time play YY games. In this way, YY will become a highly concentrated product that will attract users All aspects of needs converge on itself, eventually turning itself into a central product that solves various needs of users, and even becoming the center of online behavior for netizens around the world.
Ben. Clarkson also believes that the future Internet will definitely need a super centralized product like YY, which can fundamentally reduce the cost of various user behaviors and allow users to obtain maximum convenience.
Ben. Clarkson's centralized concept was immediately recognized by the entire industry and became a hot topic in the Internet industry.
Li Mu also saw Ben. Clarkson's article and was immediately interested in Ben. Clarkson.
Ben.Clarkson has written many articles about Li Mu and Makino Technology, but Li Mu has never had the idea of meeting him. But today, when he saw Ben.Clarkson first proposed the concept of centralization, he realized that this man was very interested in meeting him. The depth of understanding of the Internet is enough to amaze yourself.
Ben. Clarkson is indeed extraordinary for being able to see the signs of centralization before it arrives.
The Internet industry is also an industry where trends change frequently. After people have had enough of centralization, they gradually develop a new thinking model of decentralization. These are basically not something that individuals can see, but the entire industry in a certain way. It was created by the transformation of a small-scale group at one stage, so in this case, Ben. Clarkson was able to see the clues from it with his personal vision and organize it into his own set of theories. This is really awesome.
So Li Mu gave Lin Qingya a task to invite Ben. Clarkson, who was also in Silicon Valley, to come to Makino Technology. He wanted to meet him.
He said he wanted to meet him, but actually he wanted to take him under his wing.
Li Mu even thought about what kind of position he would give this person. He wanted to set up a strategic research office specifically for him, and let him act as a think tank and bring a bunch of think tanks to conduct the most detailed analysis of the company's future major strategies. Form a comprehensive complement yourself.
Li Mu has countless Internet innovation models in his mind, but not all of them are suitable for operation in this era, and even if they are used, they may not be 100% successful. Most of Li Mu's experience comes from "participation" in his previous life. A small part of the experience comes from "leadership and practical combat" in this life. Now, what I really lack is to study the fit between the innovation model and the current Internet landscape. If there is such a think tank with a thorough understanding of the current Internet landscape, I'm afraid I can truly become invincible in the world.
More importantly, Li Mu also needs the company to have a strong error correction mechanism. Now, both Makino Technology and Taobao are basically moving forward in full compliance with their own strategic plans. Although he has never done anything in the company, he The company is now in a state of "one word". You can do whatever you say without anyone objecting.
However, this kind of opposition is basically not because no one dares to object, but because the entire company has an extremely blind admiration and trust for Li Mu. If Li Mu says to go east, everyone will run eastward without raising any questions. .
In this state, if Li Mu makes no mistakes, he can achieve the highest efficiency and strongest combat effectiveness, just like the German Empire before the war on two fronts. However, once Li Mu makes a mistake in his judgment, the entire system will rush forward without hesitation. Go in the wrong direction without leaving any room. In that case, once the strategic judgment is wrong, what will be lost is not a war, but an empire.
Therefore, Li Mu needs an error correction mechanism with the ability to think independently. This error correction mechanism can provide more help when he is correct; when he finds that he has made a mistake, it can act as a sudden brake and stop himself. And the whole company stopped.
If there had been a correction mechanism around Hitler that could change his strategic judgment, the entire world would have changed dramatically.
Ben. Clarkson readily accepted the invitation after receiving Lin Qingya's invitation. But just before the meeting time agreed between Li Mu and Ben. Clarkson, Yahoo's senior executives came to Makino Technology in person.
YY's full blockade caused Yahoo Mail's user activity to plummet immediately. Yahoo's senior management took the initiative to come to the door in order to eliminate the misunderstanding and lift the YY blockade.
When Yahoo executives immediately tried to make peace with Makino Technology with full apologies, Li Mu was in the conference room, personally negotiating with people from Sequoia on the final valuation of Makino Technology’s Series C financing.
If it weren't for Sequoia's US$30 billion offer that made Li Mu feel sincerity, he wouldn't have come out to negotiate with Sequoia in person. He is not like most Internet practitioners. After starting his business, he chased capital and called him dad. Now he is the eye of capital. The father in Li Mu is a father who can make a lot of money with capital. Even if Li Mu pretends to be cool in front of Sequoia, the final result will be that he won’t get Sequoia’s money, that’s all. But Sequoia doesn’t dare to show off to Li Mu. Because once you pretend to be big, this big business that can earn billions or even tens of billions of dollars in a few years may be handed over to others.
Who can have trouble with money
When Yahoo executives saw that Makino Technology did not give any reply, they even went to Makino Technology's office in Silicon Valley, hoping to meet with Li Mu to clarify the misunderstanding. Even though they repeatedly explained that the words and deeds of the Yahoo website reporter only represented his personal remarks, Makino Technology still doesn’t buy it.
However, Makino Technology's unwillingness to buy it made Yahoo very upset. After Lin Qingya met the vice president who came to the door, she said lightly: "Sorry, our mailbox has a problem with the capture interface of Yahoo mailbox." There is a problem, and I am urging my colleagues in the technical department to solve it quickly. I believe it will not take long to return to normal."
Yahoo's vice president is crazy. Do you think I'm stupid? It's obvious that you blocked the interface on purpose, and now you're telling me that there's something wrong with the interface? Who doesn't know that you are taking revenge on Yahoo
However, depression is depression, but it cannot happen.
It's like asking a friend to borrow money. You obviously have a friend, but if there is something wrong with the funds recently and you can't get them out, what can you do? You can't drag people to the bank to check their accounts, right? At this time, be sensible, nod, say a polite word and leave.
But Yahoo can't. The current Internet field, especially YY, is gradually realizing what Ben. Clarkson calls "centralization", pursuing convenient users, and extremely pursuing the integration of all needs.
Although YY cannot yet integrate all the needs of netizens, it can now integrate most of the needs of most users. In this case, YY's centralization refuses to integrate "Yahoo Mail". What Yahoo Mail users can do is Give up Yahoo and use other YY-approved methods to integrate your centralized needs.
This is just like Li Mu's current Hao123 navigation. Hao123 is a centralized product that integrates all users' needs for accessing web pages into the Hao123 page. A considerable number of users who need news reading will look for news in Hao123 portal, if you remove Sina from Hao123, the vast majority of users will not give up Hao123 because Sina is gone, but will naturally choose Hao123 to go to other news portals because Hao123 is gone.
This is the horror of centralized products. If you are downstream of it, all water sources will be blocked by it in minutes.
Apple's APP-Store is also a standard centralized product, so it has absolute say. If it wants to reward 30% of the commission, then most platforms will have to compromise. If it wants to remove hot content from the shelves, Apps with updated functions must be removed from the shelves.
Li Mu also doesn’t agree with Apple’s tyranny in doing things, especially since the APP-Store itself is a revenue platform open to partners. In such a platform, partners should be respected even more. However, Li Mu has not yet built YY into an open platform. It is a revenue platform, so Yahoo is not his partner, and there is no contract or cooperation between them. Li Mu firstly does not take Yahoo’s money, secondly does not share Yahoo’s traffic, and thirdly does not charge Yahoo’s service fees. There is no any relationship between the two parties. In the case of interest, if Li Mu can open YY's interface to Yahoo Mail for free, he can kill this interface.
So he doesn't need to feel any guilt at all for blocking Yahoo's interface. I see that you're unhappy, so why don't I just block you
(End of chapter)