In the newly renovated and slightly luxurious theater, Li Mu, Fang Xudong and the core technicians of Muying System tested this extremely innovative online ticketing system.
Before the test, Fang Xudong first introduced to Li Mu the terminal of Muying system—Muying self-service ticket machine.
In this cinema, there are four self-service ticket machines. The height of the ticket machine is about 1.8 meters. There is no difference in appearance design from the ticket machine after online ticketing matured in the previous life. The whole machine is made of black. Made of plexiglass, the most eye-catching thing on the front is the 17-inch front-screen display. By default, after booting into the system, some display materials of the Muying system will be continuously displayed;
At the bottom of the screen, there is an input area similar to the password keyboard of a bank ATM machine. In addition to the ten numbers from 0 to 9, this area also has the most eye-catching "Ticket" button, "Confirm" button, and "Delete" button. button as well as the "Back" button.
On the right side of the keyboard area is the ticket outlet. After the user completes the ticket collection, the printed movie ticket will be spit out from here;
It is a pity that because the touch screen technology is not mature and reliable enough, the first generation terminal ticket machine did not use touch technology. Therefore, when Li Mu and Fang Xudong designed this first generation ticket machine, they made the most of the ticket collection process. level of simplification.
First of all, as long as the system is turned on and the user presses the "Get Ticket" button on the keyboard area, the ticket pick-up code input option will be directly displayed. The ticket pick-up code is tentatively set to be a random eight-digit number in the early stage. After the user presses the "Get Ticket" button, Directly enter the eight-digit ticket collection code and click Confirm, and you will enter the information confirmation page. This page will display basic information such as the number of movie sessions, time, seats, and quantity purchased by the user. If it is confirmed to be correct, the user can then click Confirm to print the movie. ticket.
Because the system is very streamlined and the hardware exceeds the required configuration, the system has extremely high fluency with almost no lag. In this way, the user's fluency experience is no worse than that of a touch screen;
Moreover, because the physical keyboard uses a metal keyboard that is more stable and higher-end than an ATM machine, it is durable, has a clear touch, and smooth input, allowing users to complete ticket collection within ten or twenty seconds.
Fang Xudong introduced next to Li Mu: "Mr. Li, our ticket machine uses IBM hardware, which has strong overall reliability, and the printing part uses thermal paper printing, which is more convenient to maintain. The specially customized ticket paper is always The roll can print 10,000 movie tickets, and it is very simple to replace the ticket paper, which can be completed by one person in two minutes."
Li Mu nodded and asked him: "How much did it cost to manufacture the first-generation ticket machine?"
Fang Xudong said: "Currently we have customized a hundred units from the factory, and the cost of each unit is about 23,000 yuan. Among them, the cost of mold opening is relatively high. If we continue to customize in the future, the cost will become lower and lower. Eventually it should be reduced to less than 20,000 yuan.”
Li Mu said: "We have 14 cinemas. Is each cinema equipped with four ticket machines?"
"That's right." Fang Xudong said: "At present, the ticket machines in our 14 theaters have been installed, all of which are configured with four ticket machines. Now the factory has sent out the last twenty ticket machines. We are now I am preparing to place an order, but you have to decide the quantity."
Li Mu nodded and said: "Let's talk to the factory. If there are no problems with this batch of machines in testing, then we can directly order 5,000 units for the second batch and determine a few key points with them, one is time; the other is price; and There is after-sales support.”
"Five thousand units?!" Fang Xudong was stunned when he heard this, and exclaimed: "Mr. Li, this purchase order alone is over 100 million!"
"It doesn't matter if it's over 100 million." Li Mu said, "What we want next is to quickly occupy all the movie theaters in the country. How can we occupy them without terminal hardware?"
As he said that, Li Mu added: "If we want to play, we have to play big. Let others know from the beginning that this thing costs money and they can't afford it."
Fang Xudong nodded repeatedly: "I understand, Mr. Li."
Li Mu then said: "Test the complete ticket purchase and collection process."
Fang Xudong said: "Come here, we have prepared computers at the ticket window. You can experience the ticket purchase system and take a look at the theater sales management backend system."
Li Mu followed Fang Xudong to the ticket service desk of the theater. Several IBM commercial machines had entered Muying's theater sales management backend, while another IBM laptop had entered Muying's system homepage on YY.com.
Fang Xudong introduced: "You can first select the theater, movie, and show time from your notebook. The movies and show times here are all written by me casually, and they will not hinder the test."
Li Mu nodded, first logged into his YY account with his laptop, and then found the theater he said he was in in the Muying online ticketing system. Then he immediately saw the list of movies showing in the theater today, but since the theater has not been restored yet It was open for business, so the movies in it were all written by Fang Xudong. Li Mu chose one of them, "The Godfather", and then selected the show half an hour later. He immediately saw the seating layout of the theater where the show was located.
Li Mu locked two of the seats and paid successfully. Then Li Mu got an eight-digit ticket collection code. Li Mu chose to send the ticket collection code to his mobile phone. A few seconds later, he received a message. The content of the message was : "Thank you for using the Muying online ticketing platform. You have purchased 2 tickets for "The Godfather" at a certain theater and a certain hall on a certain day, month, year, and time. Seats: 11 row 06, 11 row 07. Take them. Ticket code: 33112323. Please use the ticket collection code to collect tickets at the theater ticket machine or counter. If you have any questions, please call Muying customer service: 010… ”
At this time, Fang Xudong immediately opened the seating chart for the movie that Li Mu bought on the IBM commercial machine next to him. As expected, the two seats 06 and 07 in row 11 showed that they had been sold, and after the sale, there were two small words - Muying.
The order was placed successfully on the user platform, and the theater platform received the confirmation message almost immediately, showing the seats as sold. This speed and efficiency made Li Mu very satisfied, and Li Mu then refreshed the computer page and reloaded the theater's ticket sales After checking the situation, it was indeed shown that seats 06 and 07 in row 11 had been sold.
Whether it is the user platform or the theater platform, it is very important to be able to update inventory in real time. Real-time interoperability will prevent over-selling and mis-selling, and can improve the user experience.
Li Mu then took his mobile phone to the ticket machine, clicked to collect the tickets, and entered the eight-digit ticket collection code. After confirming the order information, he immediately clicked to confirm the print. The ticket outlet immediately spit out two movie tickets with the information on the ticket. The information you purchased is completely correct.
The whole system looks complicated, but the logical flow is very intuitive:
First of all, users can check the show and seat sales of each franchised theater on the user platform. After selecting the show, seat and payment successfully, the system will immediately completely lock these two seats and no longer allow anyone to purchase them;
Secondly, after the order is completed, the system immediately feeds back to the theater's management backend, telling the management backend that new seats have been sold. The management backend then simultaneously modifies the inventory status to prevent the theater from selling any more seats;
Again, the system immediately generates an eight-digit code for the order and feeds the code back to the user, such as the 33112323 that Li Mu just received. If the user needs to send the information to the mobile phone, the system server will use the cooperative operator channel. Send relevant information to the user’s mobile phone in the form of text messages;
At this time, in the backend of the entire Muying system, the ticket collection code 33112323 has matched the two seats selected by Li Mu, and is placed in the database waiting for verification by the terminal ticket collection machine. This process of waiting for verification is also to correct errors for the user. .
If Li Mu goes to the wrong theater, after entering the ticket collection code of 33112323, the system determines that the terminal requesting the ticket is not located in the theater listed in the ticket purchase information, and will pop up an eye-catching prompt to inform the user, and also supports the user to continue to choose Print out the ticket.
If Li Mu went to the wrong theater, the system determines that the terminal requesting the ticket is located in the theater where the ticket was purchased, and will directly give the user the option to print the ticket;
Once the ticket collection code 33112323 is successfully confirmed and the ticket is issued, the system will immediately invalidate the ticket collection code to prevent repeated printing.
This system involves a large backend, a user frontend, a merchant management backend, a ticket collection terminal, and a mobile phone text message sending mechanism. Although it seems a bit complicated, for users, the behavioral cost of use is not It’s not expensive, and the whole process of selecting a show, buying and paying for tickets, and picking up tickets to watch the movie is very smooth.
After testing the use of the entire system, Li Mu was extremely excited. The emergence of the online ticketing system is definitely a disruptive experience in this era!
It allows users to know the screening schedule of the theater that day and in the past few days without going to the theater, and even the ticket sales of each movie, which prevents users from finding no tickets or suitable seats when they arrive at the theater;
It also allows users to buy tickets in advance without going to the theater, completely avoiding the cumbersome process of queuing up to buy tickets at the theater.
This system can not only improve the convenience of users to watch movies, simplify the theater ticket sales process and labor costs, but more importantly, it is extremely suitable for online promotion and promotion.
Nowadays, the domestic movie market is still very sluggish. The price of a single movie in most theaters is around 25 yuan, and the attendance rate is basically less than 30%. If YY sends a push to all users in Yanjing, each person will give them a gift. A 10 yuan movie ticket allows them to buy a movie ticket worth 25 yuan directly online at a price of 15 yuan. Then there will definitely be a considerable number of users who never go to the cinema, or even rarely go to the cinema, and choose to try it. Attendance is expected to explode by then;
Suppose a screening hall has 100 seats, a ticket costs 25 yuan, and an attendance rate of 30%. The revenue from a single show is only 750 yuan. If it is connected to the Muying system and YY makes another round of push to local users, it will not work. A good occupancy rate can reach over 80%. In this way, even if the ticket price is only 15 yuan, the single-show revenue of a 100-seat theater can reach 1,200 yuan, an increase of more than 50%.
The reason for ordering 5,000 terminals is because Li Mu is convinced that theaters will not reject something as good as Muying, and as long as they do not refuse, the entire downstream of the Chinese film industry may be paid by the Muying platform in the future. In the bag!
(End of chapter)