Li Mu drove Wei Lan to a community called Vanke Yujing in Shenzhen City. He stopped the car at the entrance of the community and watched Wei Lan get out of the car and walk into the community before driving away and rushing to his residence.
The name of this community, Vanke Yujing, was something she secretly sent a text message to a friend in Shanghai during her meal, asking her to search it out on the Internet.
Wei Lan immediately told Li Mu the address of the community, and this was the moment when the lie was finally fulfilled.
After getting out of Li Mu's car, Wei Lan, who was in a depressed mood, wandered around Vanke Yujing for 20 minutes before turning out from another gate of the community. As soon as he went out, he stopped a taxi and asked the driver to take him to Shenzhen City. A star hotel.
Dragging her exhausted body to the hotel room, the first thing Wei Lan did was to sit down on the sofa outside and turn on the TV.
It’s now past six o’clock in the afternoon. Reports about Li Mu and the launching ceremony of Taobao Logistics have entered the second round of peaks after experiencing the first peak at noon.
Before broadcasting news broadcasts, major TV stations basically had their own news programs, so almost every station could see reports about Li Mu and Taobao Logistics. Weilan subconsciously turned on Xiangnan Satellite TV, although she knew that Xiangnan Satellite TV was coming. The person interviewing Li Mu must be Chen Wan, but she still wanted to confirm it by mistake.
After waiting for a few minutes, news about Taobao Logistics appeared on the TV screen. First, the host in the studio briefly introduced Taobao Logistics' automatic sorting system imported from Germany, and then switched to live video.
The screen switched to the scene, first excerpting some of the key points of Li Mu's speech at today's launch ceremony, and then the screen switched again to Chen Wan at the scene.
Chen Wan is now the leading actress of Hunan Satellite TV. She is a variety show host. Logically speaking, she should not be a guest reporter. However, because she is reporting on Li Mu live, the audience does not feel that Hunan Satellite TV sends Chen Wan to come over. .
However, Wei Lan was even more certain of her speculation. Chen Wan had indeed come to Shenzhen City. From this point of view, her speculation would definitely not be wrong...
Wei Lan felt particularly depressed. She turned off the TV and lay on the sofa. All she could think about was every moment between her and Li Mu from the first meeting to the present.
He bought his own villa, took himself to the airport, helped himself solve the huge difficulties faced by the family business, invited himself to join Wanying, and especially rescued himself from the crazy Song Zhilei. These scenes have been reflected for a long time in the past. It almost never left her mind, and the longer these pictures flashed, the stronger her feelings for Li Mu became.
Wei Lan was not in the mood to continue paying attention to the reports about Li Mu on TV, but hundreds of millions of people in the country were paying attention to Li Mu's public appearance.
Although the major TV stations edited the live video differently, fortunately, most of the media broadcast the private stuff Li Mu added at the launch ceremony.
The so-called private goods are Li Mu’s views on “purifying the domestic e-commerce environment.” The media believes that this is a tangible manifestation of Li Mu’s strong sense of social responsibility and industry responsibility. However, Li Mu’s real idea is to convey it to senior leaders through the media. A demand.
Today's Li Mu is different from the Li Mu before he went to the United States.
Before going to the United States, Li Mu's influence was basically all within China. Although there were some unintentional gains overseas, he himself did not receive any real attention in Western society. However, after going to the United States, Li Mu's influence It was infinitely amplified through Western media. Therefore, before going to the United States and after returning from the United States, Li Mu's world influence increased dramatically. The American media said that he is a world-class young leader. This is not true at all. Almost all the world Many young people regard Li Mu as their idol.
Therefore, this time Li Mu launched an automatic sorting system in Shenzhen City, attracting almost all domestic media, as well as overseas media with bases in China.
Precisely because Li Mu is now recognized worldwide, all his current public statements have a global influence that cannot be ignored.
Li Mu disappeared for so many days and returned for the first time in the eyes of the media and the public. This incident itself attracted much attention, so the little personal information Li Mu included in his speech today quickly became known to senior leaders. had huge influence.
Originally, senior leaders did not have immediate plans to legislate against e-commerce counterfeit sales. This was due to many historical issues. Although senior leaders had received Li Mu’s request in this regard before, they believed that e-commerce was It is a supplement and extension of the real economy, so it must respect the current status of the domestic real economy.
The current domestic real economy is rising. At this time, from a large level, the top management hopes that economic development can "run faster" and cannot be affected by some small problems and flaws. Therefore, rapid development first, and then Gradual improvement has become the main tone of economic development at this stage.
The offline industrial chain of counterfeit products is huge, involving at least tens of thousands of workshop-style enterprises and the employment of millions of people, and even runs through the retail industry across the country. Therefore, in this case, it is very possible to comprehensively crack down on counterfeit products. In addition, senior leaders have always believed that e-commerce is a supplementary form of the real economy, so they have not given Li Mu a clear answer.
However, today's Li Mu has a different weight and importance in the eyes of senior officials. Therefore, when the senior officials learned that Li Mu had once again mentioned this matter in a vague way during this public appearance, they immediately gave a very clear statement. Instruction - to formulate e-commerce management regulations as soon as possible, and then conduct a round of cleaning of the e-commerce industry. Since Li Mu values this market so much, the government will come forward to completely purify this industry!
…
Boss Ma has been having a very easy time recently.
Since his plan to survive in the cracks was successful, he immediately got rid of the huge pressure that Li Mu brought to him.
In a shopping mall, if you want to deal a fatal blow to the other party, you must hit the other party's core market. Now, counterfeit goods are Letao's core market, especially counterfeit brand clothing, which accounts for more than 60% of the total orders in Letao. .
This gray market is an area that Taobao does not touch at all. Therefore, in this case, Letao transformed into a category that Taobao does not touch. Taobao and Li Mu are unable to do anything about it.
Boss Ma knows very well that if he hides in the restricted area that Li Mu cannot reach, he will have a good opportunity to develop. Therefore, his biggest idea now is to make Letao bigger and stronger as soon as possible. Once Letao has a solid foundation and sufficient strength, With wind resistance, when the time comes to jump out of the penalty area, it will not be so easy for Li Mu to deal with him.
In order to achieve this goal, Boss Ma recently deliberately sent a team to the southeastern coastal area to communicate privately with local counterfeiting companies. What Boss Ma wants is to scale up the online counterfeit sales and conduct unified procurement of goods. Deliver goods to Letao’s big sellers at cheaper prices.
What Boss Ma considers is that at this stage, even if the big sellers of Letao are singled out, they still do not have enough say in front of the manufacturers. As a result, two problems will arise, one is that they cannot suppress costs, and the other is Unable to get exclusive supply.
Therefore, Boss Ma hopes that Letao will come forward privately and directly cooperate with these factories in the form of bulk purchases. He will directly set up several offices in the southeast. After the offices receive the goods from the manufacturers, they will directly go through Letao Logistics and sell them at ex-factory prices. Resell to the big sellers on Letao.
This kind of gameplay is very interesting. It is equivalent to Boss Ma putting in people, efforts and a certain cost to help big sellers keep the purchase cost as low as possible. In this way, when big sellers get goods from Taobao, not only the price is higher than what they get from themselves. The goods are cheap, and the logistics cost is completely saved. You don't even need to go to the south in person, you can get the goods sitting at home.
Because a considerable number of sellers are physical store owners, they usually have to go to Hangcheng, Yangcheng or Putian every once in a while to purchase goods in person and then send the goods home through logistics, and then set off back on their own. If you rush, the human cost is very high, and the financial cost is also not low.
Now, they are cooperating with Letao, and Letao can solve all these things for them.
However, Boss Ma has done so much for them and also made his own request, which is to ask all sellers to lower their prices as much as possible and make small profits but quick turnover.
What he pursues are the important dimensions of the platform's order volume, transaction volume and number of users. In this way, cooperation with sellers can ensure that counterfeit clothing on Letao is cheaper than buying it anywhere, even by ordinary consumers in person. When you go to Hangzhou or Putian, you can't get such low retail prices.
In addition, Boss Ma is also operating a new way of playing. This time Letao is not only negotiating a lower negotiated price with the factory, but also discussing with the factory the future exclusive styles for Letao.
A manufacturer may imitate hundreds of brand clothing products every year. In the past, these products were produced and flowed directly to clothing, shoe and hat wholesale markets across the country, but now, the factory will deduct 20% of the styles for Letao every year. This 20% The styles are only available on Letao and are not sold through other channels. Boss Ma hopes to use this to increase Letao's user stickiness. Exclusive products are always easier to attract users.
Boss Ma originally only acquiesced and secretly supported the sale of fake goods on Letao. Now for the rapid development of Letao, he has not hesitated to actively participate in the chain of selling counterfeit goods. Originally, some core team members including Cai Chongxin also expressed Strong opposition, believing that once Letao actually participates in the counterfeit selling chain, there will be policy and legal risks in the future, but Boss Ma doesn't care.
He does not think that the country will tighten its policies on counterfeit goods in the next few years. Instead, he feels that now is the best time for him to overtake others in a corner.
(End of chapter)