Originally, Letao only acquiesced and secretly encouraged platform sellers to sell counterfeit goods, and did not actually participate in the sale of counterfeit goods. Therefore, Letao's own policy risks were not very large.
In this way, if the government cracks down on counterfeiting in the future, without evidence that Letao actively encourages the sale of counterfeit products, Letao's identity will not be greatly affected.
Because those who sell fakes are Letao sellers. According to the platform regulations, they must bear all legal responsibilities for the products they sell. As an intermediary platform, Letao only assumes indirect supervision responsibilities for platform products and does not assume direct responsibility. In terms of legal liability, sellers with large amounts involved in counterfeit sales may be directly investigated and punished, while Letao will at most be given a symbolic administrative fine by the industrial and commercial department as a warning, nothing more.
If we continue to follow this rhythm, then although Letao's operation method is unethical, it is not easy to catch it by the pigtails. It is difficult to piece together a complete chain of evidence. However, Boss Ma's heart is too thirsty, and he was beaten by Li Mu. After waiting for so long, he finally found a break point. Now all his thoughts are to go faster and faster!
Therefore, in order to further accelerate the development of Letao, Boss Ma decided to take a further risk, and let Letao secretly come forward to promote the rapid growth of various indicators on the platform.
Actively participating in counterfeit sales feels like walking on thin ice for some Letao veterans, but Boss Ma doesn't care about it. He is a cunning man who has already set up multiple firewalls for himself in order to avoid risks as much as possible.
First of all, in order to carry out transfer transactions between the factory and the seller, Boss Ma bought a trading company Kezi from outside that had been registered for more than three years. The legal person of this company Kezi was not even known by Boss Ma himself, not only the legal person , the actual shareholders of this shell company are also mysterious people who have no clue.
From any perspective, Boss Ma and Letao's shareholders and members have nothing to do with this shell company. The shell company itself does not require additional investment. It is only responsible for receiving goods from the factory and forwarding them to Letao through logistics. various sellers on.
Once the shell company is found in the future, it doesn't matter. The shell company will give up directly. This company has no legal relationship with Letao, and the government has no way to trace the source.
In addition, in order to avoid losses when the shell company has problems as much as possible, Boss Ma requires that every account of the shell company be entered and exited quickly. In addition to the start-up capital, every payment received by the shell company will be in Call the factory directly as soon as possible. In this way, the shell company will always be an empty shell. Even if it is destroyed, it will not cause any additional losses.
Li Mu's remarks at the launching ceremony quickly reached Boss Ma's ears, but he didn't take it seriously. Letao was suppressed several times by Li Mu but he gritted his teeth and endured. Li Mu couldn't make him give up after several rounds of attacks. Finally looking forward to a good opportunity for Letao to flourish, how could he be affected by Li Mu's words.
Moreover, Boss Ma has a very clear judgment on the current policy situation. In his opinion, the government generally adopts the attitude of giving new things space to develop first and then imposing appropriate controls when the time is right. Therefore, the government is taking control at this stage. The possibility of e-commerce is very small, and the possibility of controlling counterfeiting is also very small. Letao still has at least five years of development time.
And he doesn’t want to get rich by selling wigs. He just hopes to use this gray market to let Letao survive first, and at the same time accumulate enough users, and then transform when the time comes. With a sufficient user base, the transformation will be The success rate is naturally much higher.
During this period, there were a lot of people on the Internet who did things with this kind of unscrupulous and shortcut attitude, especially a large number of individual webmasters. When they started, they relied on various marginal pictures and content to attract traffic. The company will transform again and abandon the previous marginal content, so that it can embark on a longer-term development path with a large number of traffic and users.
The most representative of these is the online literature industry. The online literature industry has experienced the PC era and the mobile Internet era. In the PC era, major pirate websites illegally stole paid content from genuine websites and made it available to users for free online reading. Come here to make huge profits.
There are quite a number of pirated websites that, after accumulating enough traffic and users, pay to build a content team, and then transform into genuine literature websites, completely erasing their previous dark history, and they look like shit ever since. has become an original platform.
In the era of mobile Internet, many pirated APPs have developed in the same way. First, they shamelessly piracy to attract installed capacity. When the size of the entire pirated APP reaches a certain level and policy pressure becomes more and more intense, they suddenly change and start their own so-called "genuine" apps. ".
Under normal circumstances, the progress of policies is indeed as understood by Boss Ma. In order to encourage innovation and the development of new things, the government will not immediately control most new things, but will first allow them to develop freely and allow them to fully develop. After fighting on its own in the market and developing to a certain level, the government will serve as a correction mechanism to optimize this new thing, taking its essence and removing its dross, leaving behind a healthy industrial model.
Whether it is pirated music, movies or fake and shoddy goods, policies are gradually tightened according to the needs of the times, such as:
After 2015, domestic copyright protection in the field of digital music and movies has been almost completely purified. No music website or APP can arbitrarily provide listening and downloading of songs by all artists, and no video website can arbitrarily provide all kinds of music. For online viewing of various movies, TV dramas and variety shows, everything must have a clear copyright authorization chain, achieving absolute respect for the copyright owner.
The only pity is that Internet literature has not received the high-level protection that the digital music and digital film and television industries have received.
Boss Ma thought he had his finger on the pulse of national policy, but what he never dreamed of was that Li Mu had already made a request to the top management for legislative control of e-commerce. After he mentioned it again in a subtle way, the government had really Get ready to start purifying the e-commerce industry.
Minister Zhen from the Economic and Trade Commission called Li Mu that night.
When the call came, Li Mu and Chen Wan had just finished eating and were cuddling with each other on the sofa watching TV. When he received the call, Li Mu was elated for a moment.
"Hey, Minister Zhen!"
Li Mu's voice was full of happiness from the bottom of his heart, because he knew very well that when Minister Zhen called him at this time, there must be good news to convey to him, and it was probably the good news that he had been looking forward to.
As early as the last time he came to inspect Li Mu's company, Minister Zhen had become the mouthpiece between the senior management and Li Mu. This time, the senior management decided to formulate management measures for e-commerce and purify the e-commerce environment, and he was also instructed to convey it to Li Mu.
Minister Zhen smiled and exchanged greetings with Li Mu: "Xiao Li, long time no see!"
Li Mu said hurriedly: "Yes, Minister Zhen, long time no see. I will definitely pay you a visit when I return to Yanjing."
Minister Zhen smiled and said: "Okay, welcome! Your trip to the United States this time has really brought glory to our country. The bosses have particularly recognized your performance. Let me convey their recognition of you and hope that you can do it in the future." Keep up the good work and continue to create new brilliance on the international stage."
Li Mu did not expect that the senior management would recognize him so much, and hurriedly said to Minister Zhen: "Minister Zhen, thank you and all the leaders for your encouragement and affirmation. I will definitely redouble my efforts and create greater glories."
"That's good!" Minister Zhen sighed and said, "Xiao Li, there is one more thing. When we met last time, you said that you hoped that the government could legislate and manage the e-commerce industry. The leaders discussed it carefully and let Let me tell you that now the country has decided to formulate a set of regulations and management methods for the development of e-commerce. We have also realized that some domestic e-commerce companies have begun to play sideways, so the leaders have decided to strike hard. Before announcing it to the outside world, , we will first investigate and collect evidence against these illegal companies in the industry, and then as soon as the management measures are announced, we will immediately punch out several e-commerce companies that are skirting around!"
When Li Mu heard this, he immediately understood that the senior leaders were going to protect Taobao.
Makino Technology has now shocked the world. The next Chinese Internet company that is most likely to continue to shock the world is probably Taobao. And my attitude towards Taobao and the e-commerce industry has long been very obvious, that is, we must use Tough laws and regulations will completely purify the e-commerce environment. Only in this way can the rapid and healthy development of the e-commerce field be conducive.
Now, Taobao and Taobao Logistics are developing on both fronts and are gaining momentum. If the industry is completely purified, it will be a greater driving force for both Li Mu and Taobao.
Li Mu, who was extremely excited, immediately said to Minister Zhen: "Minister Zhen, this news is of great significance to Taobao and the development of e-commerce in our country. Thank you, thank you leaders for your attention and concern for e-commerce. Taobao will definitely be the leader in the future." Lead by example and set a perfect example for our e-commerce industry in China!"
"Okay, okay!" Minister Zhen said "ok" three times in a row, and said in a particularly cheerful tone: "This matter will be settled within this year, so I called and there is one more thing that I need your help with."
"Minister Zhen, please tell me!"
Minister Zhen said: "No one knows our domestic e-commerce industry better than you. I think you must also know very well which companies have irregularities in their operations. If possible, I hope you can anonymously report one The general introduction materials also allow us to understand the industry situation as soon as possible and avoid some detours.”
Li Mu was startled and thought to himself, wasn't this just giving him a chance to file a complaint anonymously
(End of chapter)