At present, the country has not yet implemented a radical cure for many counterfeiting problems in the real economy, but it is suddenly determined to crack down on online counterfeit sales. This attitude has made it clear that it is paving the way for Li Mu and clearing out some unruly opponents. .
It is precisely because of this that Minister Zhen asked Li Mu to anonymously report illegal competitors. The government only knows a little about e-commerce. Without being familiar with it, it is difficult to immediately find the key points of the problem. In this way, the efficiency will naturally be reduced, and It is inevitable that there will be some special operating techniques that they cannot detect. Instead of doing this, it is better to let Li Mu raise it himself. If Li Mu says who has a problem or where there is a problem, the government department can immediately launch a targeted investigation.
Li Mu agreed on the spot, and after hanging up the phone, he immediately communicated with Senior Brother Liu and Master Lei to sort out a clear chain of fake sales on Letao as soon as possible, and also add relevant evidence obtained by Taobao employees pretending to be Taobao counterfeit shop owners. Go in, in addition to Letao's private cooperation with counterfeiting companies, try to find out an outline, and then hand it over to Minister Zhen together.
Although it seemed a bit disgraceful to provide these materials anonymously, Li Mu did not feel the slightest guilt in his heart. Everything was done to eliminate the scum in China's e-commerce field.
Those who turn a blind eye to fakes, those who secretly support and induce sellers to sell fakes, and those companies that participate in selling fakes themselves will all have to pay the price for their inaction. Only in this way, China's e-commerce Only in this way can the industry develop healthily, and only in this way will no foreign media evaluate Chinese e-commerce companies and call them a fake empire in the future.
If any colleagues have suffered heavy losses due to this policy, they deserve it. Li Mu is not trying to drive his opponents out of the industry, but to ask them to get out and clean themselves before coming in. If they can't clean themselves up, they will never do it again in this life. Come mess with the industry.
Everything seems calm, but in fact, the invisible net against Letao has been completely spread. Li Mu knows very well that the day this net is closed, it will be the moment of Letao's demise, which will also mean, Boss Ma has completely lost the threat to him. Li Mu's only fear of him is that he overtakes at corners in gray areas. If his road is blocked and he can only compete with him openly, with his current strength , not enough to pose any threat to oneself.
However, Boss Ma, who is far away in Hangzhou, has no idea that a deadly net has tightly covered him.
On the second day of the launch ceremony of Taobao Logistics' automatic sorting system, Cai Chongxin approached Boss Ma and expressed his concerns.
"Mr. Ma, Li Mu talked about purifying the e-commerce market in front of the media yesterday. I think this is releasing a demand to the top management. His real purpose must be to get the government to come forward to control the issue of counterfeit sales in e-commerce. This is very important to us. Said, the risk is very high.”
Cai Chongxin has always felt that many of Letao's current practices are extremely inappropriate, which will lay huge hidden dangers for Letao's development. If it really breaks out one day, Letao will be doomed.
Boss Ma is particularly dissatisfied with Cai Chongxin's recent attitude. No matter what decision he makes, he will express his opposition verbally, and sometimes his words are quite fierce. Boss Ma can even feel the accusation in his tone. Unexpectedly, today he He came to make himself uncomfortable again, like a frightened bird, without any heroic temperament, which made him feel particularly disgusted.
Boss Ma said in a displeased tone: "Chongxin, don't be so sensitive. Although Li Mu is very powerful, he is a human being, not a god. There are many things that he can't do if he wants to. Do you think that just because he is in front of the media? With just a few words, the government will immediately take control of e-commerce? Stop dreaming, this is simply not the way our government does things."
When Cai Chongxin saw that Boss Ma didn't care, he couldn't help but said impatiently: "Mr. Ma, it's difficult for us to figure out the dimensions and way the government considers the problem."
With that said, Cai Chongxin added: "Besides, you have to know that Li Mu's influence is extraordinary now. The government will definitely resolve his demands, and Letao will be the first to bear the brunt!"
Boss Ma waved his hand and said disdainfully: "Chongxin, you don't know enough about the government. The government will definitely intervene strongly in the e-commerce field, but it will definitely not be now. Even if you take a step back, even if It doesn’t matter if we are under control now. We have several firewalls that can completely avoid the responsibility of our team and Letao as a company. So what you have to worry about now is not what will happen to us after the government controls. The risk is about how we can accumulate enough users for our platform before the government actually takes control, so that as long as the government takes action, we can transform at any time!"
Boss Ma's resolute attitude made Cai Chongxin feel helpless. In his eyes, Boss Ma was like a gambler who was desperate to lose. He had just picked up a few cards and felt that the situation was good, so he was ready to put all his bets on it. All deposits came.
His suggestions were completely ignored, which completely made Cai Chongxin feel more tired than ever before. He sighed and said to Boss Ma: "Mr. Ma, I feel that the points of convergence between me and the team have become less and less. Instead of doing this, The differences with the team are getting bigger and bigger, so why don’t I quit and take a break for a while to adjust.”
When Boss Ma heard this, he was exactly what he wanted.
Ever since Cai Chongxin began to question his decisions, he often had to invest extra time and energy in trying to convince Cai Chongxin to accept his own point of view, or to refute the point of view that Cai Chongxin wanted to impose on him. It was difficult for the two of them to reach a consensus, which made Boss Ma feel The communication with him was basically internal friction within the team. Based on this situation, Boss Ma had long wanted to remove Cai Chongxin from the team, but he could never find a suitable excuse or reason to do it.
Now that things are going well, Cai Chongxin actually offered to quit temporarily. This made Boss Ma feel overjoyed, but he still tried to retain him symbolically, saying: "Chongxin, you have been joining the team for a long time. I really don't want to." I hope that since you are always doubting and questioning the team, can’t you change your mind and move forward with all your strength?”
Cai Chongxin laughed at himself and said: "Mr. Ma, you know that I am a person who takes things very seriously. I am afraid that it will be difficult to achieve what you want for a while. And to be honest, I am really tired during this period. I also hope that I can Let me rest for a while and adjust myself. If I adjust, I can come back and fight side by side with everyone as soon as possible."
Cai Chongxin knew that Boss Ma didn't really want to keep him, so he simply said a few polite words. When Boss Ma heard what he said, he pretended to be reluctant and hesitant for a moment, and sighed helplessly: "Now that you have decided, Then do what you want, take a good rest and adjust yourself!"
…
Minister Zhen's call allowed Li Mu to see Letao's death in advance, so he calmed down and waited patiently for that day to arrive.
On the second day of the launch ceremony, Li Mu briefly accepted a brief interview with Chen Wan in front of the high-speed automatic sorting system of Taobao Logistics.
The entire interview only lasted twenty minutes, and Li Mu only briefly answered some questions raised by Chen Wan. However, even so, it was enough for Chen Wan to communicate with Taili. After all, this was the first interview Li Mu accepted after returning to China.
After sending Chen Wan away, Li Mu simply moved into Senior Brother Liu's simple office. He no longer considered how to deal with Letao, because he knew in his heart that Letao had entered the countdown stage of its life cycle. Now, he wanted to talk to Liu What the seniors discussed was how to use existing advantages to completely capture the entire Guangdong Province express delivery market, as well as the express delivery markets in Guangdong and Hong Kong.
Brother Liu had not understood the express delivery demand between Guangdong and Hong Kong before. He was thinking about how to quickly and efficiently distribute a large number of products from Guangdong Province to all parts of the country, but Li Mu thought that Guangdong and Hong Kong express delivery was the basis for making a fortune. Now Wang Wei should have occupied most of the Guangdong-Hong Kong express delivery market, and based on this, it has spread to the entire Guangdong Province.
Li Mu is not afraid of his spread in Guangdong Province, because he has deployed two logistics bases, an automatic sorting system, more than 20 heavy trucks and more than 50 medium-sized Iveco vans in Guangdong Province. This kind of hardware strength is king Wei can't catch up now even if he tries to flatter him.
In addition, Li Mu also discussed with Senior Brother Liu to invest 500 of the first batch of 2,000 three-wheeled motorcycles in Guangdong Province to increase the front-end collection and end-end delivery capabilities, and at the same time, a large number of unified painting Taobao logistics tricycles running on the streets of various cities in Guangdong Province can also put huge competitive pressure on competitors in the same industry.
However, increasing efforts in Guangdong Province is just to suppress the development momentum of Shunfeng and other logistics express companies in Guangdong Province. If you want to further suppress Shunfeng, you must build on Shunfeng's current foundation and break through the Guangdong-Hong Kong express delivery channel. , allowing Taobao Express to seize Shunfeng’s share of Guangdong-Hong Kong express delivery.
To achieve this goal, we must first have the qualifications to operate in both places, secondly, form a complete team in Hong Kong, and thirdly, establish a business outlet in Hong Kong and have a dual-place fleet that can quickly shuttle between Hong Kong and the mainland.
Brother Liu doesn't quite understand why Li Mu pays attention to Guangdong-Hong Kong Express. After all, Hong Kong is a relatively small market, and Taobao Logistics' positioning has been quite clear from the beginning, which is to cover the whole country.
However, Li Mu pays special attention to Guangdong and Hong Kong express delivery. His reason is that although Guangdong and Hong Kong are very close to each other, due to the port relationship, express delivery is relatively cumbersome. After all, one is Hong Kong and the other is the mainland. Although they are very close, But it is not easy to cross this short space. Therefore, Guangdong-Hong Kong Express has a very special feature, that is, it is highly profitable!
Now, the price of sending express delivery from Shenzhen City to Hong Kong is more expensive than that of sending to any province in China. And the price of sending express delivery from Hong Kong to Shenzhen City is even higher than that of sending express delivery from Shenzhen City to Hong Kong, because it is more expensive to send express delivery from Hong Kong to Shenzhen City. Express delivery must be settled in Hong Kong dollars. The currency value of Hong Kong dollars is higher than that of RMB, and the overall consumption level in Hong Kong is also higher than that of the mainland.
Express delivery between Guangdong and Hong Kong involves close distance, low costs, high prices and large profit margins. The biggest requirement is the relationship and resources between the two places. As long as there are enough relationships and resources, Guangdong and Hong Kong express delivery can even achieve same-day delivery. After all, the distance is It's really close, closer than going from Shenzhen City to Yangcheng.
Shunfeng relies on Guangdong-Hong Kong express market share, which is equivalent to guarding a gold mine from behind. Only with such a gold mine continuously generating revenue can it support Shunfeng's subsequent national expansion.
What Li Mu wants is to seize the gold mine in Shunfeng and set it on fire in the backyard.
(End of chapter)