Due to the strong online and offline promotion, "Girls We Chased Together in Those Years" attracted a lot of attention in a short period of time. Li Mu decided to release the film two days before its release, that is, on December 5th. Thirty preview screenings will be held in Yanjing City in advance, and all preview screenings will be arranged in its own theaters.
Li Mu's Makino Cinema Line has a total of 14 theaters of various sizes in Beijing, all named after "Makino International Cinema", with 65 screening halls and 12,590 seats, which can be regarded as taking over one-third of the Yanjing Cinema Line. one.
This time, Li Mu held 30 test screenings in five larger theaters. These five theaters screened simultaneously, starting at ten o'clock in the morning, with a total of six screenings.
Tickets for these thirty preview screenings are completely free, but tickets are not given through any offline channels. Online tickets are only issued simultaneously through the Muying ticketing system on Taobao and YY. As for the collection rules, it is very simple. YY and Taobao Users will receive a ticket bonus reminder in advance. As long as the user clicks to follow the movie news, they will have a chance to get a ticket to the preview venue.
At 10 o'clock in the morning on December 3, YY and Taobao simultaneously popped up push notifications, announcing that tickets for the preview of "The Girls We Chased Together in Those Years" will be released on the two platforms. Since the previews are all in Yanjing, so Previews of preview tickets were only sent to users logged in with Yanjing IP.
Currently, YY has about five million registered users in Yanjing, and Taobao has about three million. The overlap ratio is very high. Basically, more than 90% of Taobao users are YY users. In this case, only The push targeted at Yanjing users also covers at least five million people, so the local delivery effect in Yanjing is still very strong.
A pop-up window was sent out at 10 a.m., and by 3 p.m., within five hours, more than a million people had already lit up the "I want to watch" sign on the "Girls We Chased Together in Those Years" movie page. According to According to the regulations of Makino Impression, as long as Yanjing users light up this logo, they will naturally have the opportunity to participate in the movie ticket lottery.
At 10 a.m. on December 4, the two platforms YY and Taobao combined had a total of 1.7 million users who clicked on the "I want to see" logo.
At the same time, the two platforms used the logic of random computer extraction to select the final ownership of the 6,000 preview movie tickets. When the ownership results were announced, the Muying Ticketing System also officially appeared in the public eye.
YY and Taobao issued a special prize redemption method to the winning users selected by their respective platforms.
The original text template of the official explanation is: "Dear user, congratulations on getting a ticket to the screening of "The Girls We Chased Together". Your ticket information is: Yanjing Animal Husbandry International Cinema (XX Store) On December 5th at
This time, not only the lucky viewers were curious, but also those in the industry who had been paying attention to Makino's image.
Makino Imaging has been attracting attention from the film and television industry since it entered the industry. The main reason for this is because everyone knows that Makino Imaging is Li Mu’s company, and Li Mu is an outstanding person who is good at everything he does, so everyone pays close attention to Makino Imaging. Like, pay attention to which actors and directors it has signed, which movies it has invested in, and more importantly, what innovative products it has.
So this self-service ticket machine suddenly became the subject of research in the entire film and television industry.
Redemption of prizes using redemption codes is understandable. After all, both parties need to have a unified voucher so that the tickets can be given to users. However, everyone does it manually. Why does Makino Imaging use " "Self-service ticket machine"
Although people in the industry don't understand what a self-service ticket machine is, it is easy to understand the literal meaning through these five words.
First of all, this thing is called a ticket machine, that is to say, it is a machine, a machine specially used to collect movie tickets.
Secondly, this thing is said to be self-service, which means that users only need to operate it themselves to get movie tickets.
Based on these two points of analysis, industry insiders were immediately surprised to believe that Makino Imaging should have developed a set of automatic ticket vending machines for theaters.
No one expected that Li Mu would develop a complete solution that allows you to select seats online, buy tickets, and then collect tickets offline to watch movies. They just thought that Li Mu should have developed a solution that can be sold directly in theaters. A movie ticket machine for your own theater, but how practical is this thing? Even if the experience is great, doesn't it just replace the ticket sales staff in the theater? And many places are definitely not as easy to use as the ticket sales staff. Just paying and getting change may be very troublesome.
Some big names in the film and television industry sneered at Li Mu's new approach. They felt that Li Mu was very good at doing the Internet, but he still lacked experience in film and television and theater business and had too many ideas. Theater business was not easy to do in the first place. Li Mu bought such a big deal. The two cinema lines also spent a lot of money to renovate. With such a huge cost, we don’t know how many years it will take to recover the money.
In fact, for the current film and television industry, even if you have money and want to be in film and television, try not to be a theater chain. The entire film and television industry is relatively sluggish right now, and the worst among them is the theater chain. Now everyone's life is miserable. I hope that one day the industry will recover or the government will vigorously crack down on piracy, so that the clouds will clear and the moon will shine. Before that, no one will make additional investment in the theater field. The reason why Li Mu’s two theater chains can receive him In fact, the main reason is precisely because of this.
Li Mu entered the theater chain at this time, not only spending a lot of money, but also building a self-service ticket machine. This is even more ridiculous to industry insiders. The biggest problem in the theater industry is that most users are still unwilling to spend money. If you spend money to watch a movie in a cinema, what practical use would a self-service ticket machine have at this time? It's nothing more than sensationalism.
Although people in the industry felt that Makino Image's "self-service ticket machines" would become the industry's laughing stock, on December 5th, many companies in the industry sent people to Makino Image's major theaters. , I want to conduct an on-the-spot investigation to see what the hell the self-service ticket dispensing machine of Makino Technology is.
Starting at 9:30 in the morning, the audience who had obtained the tickets for the first preview screening at 10 o'clock began to enter the venue one after another. They were all confused at this time. Everyone used their mobile phones or wrote down notes. Their eight-digit redemption code, but they have no idea how to redeem it.
Fortunately, the theater has dedicated staff to guide them. As soon as they entered the theater and expressed their intention, the staff immediately guided them to the self-service ticket machine and taught them how to enter the redemption code to redeem and print paper movie tickets.
The self-service ticket machine designed and developed by Makino Technology looks particularly technological. It has an all-black glass mirror, a built-in LCD screen, and an excellent visual experience. The operation interface can give people a sense of high-end, and the most amazing thing is Even when printing paper tickets, the quality of the printed tickets is extraordinary and looks very interesting.
Twenty-eight-year-old Wang Kai is an executive of another large theater chain in Yanjing. Today he came here specifically to find out what the "self-service ticket machine" of Makino Imaging is. After all, they are colleagues. What they did to Li Mu I am also very concerned about it, for fear that Li Muchu will come up with something extraordinary and shuffle the entire industry.
Wang Kai sneaked into the Makino International Cinema Sanyuanqiao Store at 9:30 and walked around the lobby for a long time, watching many winning users successfully collect tickets. He was also very curious and wondered whether this machine could realize self-service ticket sales. , if so, how to do it
When no one was around, Wang Kai came to one of the ticket machines and carefully operated it for a long time, only to find that this thing was so well designed that it only had the function of collecting tickets.
"What kind of plane are you talking about? Makino Imaging specially designed such a machine to collect tickets? If you can't even buy tickets, then what's the point of it? Is it just used to draw prizes and issue redemption codes to users online? ?”
Just when Wang Kai felt confused, a staff member came to him and asked politely: "Sir, do you need any help?"
"Oh." Wang Kai asked her hurriedly: "I want to buy a movie ticket, how should I do it? I watched it for a long time, but I didn't understand it."
The staff said politely: "Sorry sir, our cinema is not open yet. The official opening will not be until 9:30 am on the 7th."
Wang Kai pretended to be confused and asked: "Then I saw that someone just came over and clicked a few times to issue movie tickets. What's going on?"
The staff explained: "Those are the lucky viewers who obtained the tickets for our preview theater online. If they have the redemption code, they can get the movie ticket by entering the redemption code on this machine."
Wang Kai said in surprise: "Is such a big machine only used for this? I thought it could sell tickets on its own!"
"Sorry sir, our machines can only be used for ticket collection."
Wang Kai felt contempt in his heart and nodded helplessly: "Okay, then I'll come over after you open the business."
After saying that, Wang Kai walked out of the theater and immediately called his boss after leaving the door.
As soon as the call was connected, the other party asked: "How is the investigation going?"
"That's almost it." Wang Kai smiled and said: "Makino Image is really busy. There are four ticket machines there, which actually allow winning users to redeem paper tickets. I have never seen such a useless thing. The hardware equipment is just out of my mind!”
Not only did Wang Kai despise the self-service ticket machine of Makino Image, but people from the entire industry who came out to inquire about the situation were also as relieved as him. At the same time, they were full of contempt for Makino Image's non-mainstream approach. It seems that this self-service ticket machine is a waste. It cannot sell tickets by itself. Users can only buy tickets at the ticket window of the cinema. So what is the use of this thing? Whoever designed this thing must have had a seizure, right
…
PS: I’ve been on a business trip for many days and it’s really painful to do all the coding while hiding from my colleagues. There are very few opportunities and the efficiency is even lower. I’m sorry for all of you!
(End of chapter)